New Web-Exclusive "Ice Blue" Color Released for "Shupatto Umbrella UV" That Folds Instantly
Lifestyle goods manufacturer Marna Inc. released a new web-exclusive "Ice Blue" color for its "Shupatto Umbrella UV" on May 25, 2026. This parasol, which requires no belts or fasteners to fold, now comes in four colors, including the existing White, Brown, and Black, catering to the rising demand for heatstroke prevention.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:46
- 🔍 Collected: May 25, 2026 at 11:01
- 🤖 AI Analyzed: May 25, 2026 at 11:26 (24 min after Collected)
Lifestyle goods manufacturer Marna Inc. (Sumida-ku, Tokyo; President: Go Nagoya) will release a new web-exclusive "Ice Blue" color for the "Shupatto Umbrella UV" on May 25, 2026.
The "Shupatto Umbrella UV" is a parasol that features a unique design allowing it to be folded instantly upon closing, without the need for belts or fasteners. As it closes, the ribs rotate, rolling the fabric around the center shaft, eliminating the tedious task of manually gathering and securing the fabric with a belt. Additionally, the umbrella can be opened and closed simply by moving the slider up and down, ensuring smooth transitions such as moving into the shade or getting in and out of a car.
In terms of functionality, the umbrella uses fabric with a 99.9% UV cut rate, UPF50+, and a 99.9% light blocking rate. It is also equipped with heat-shielding properties to protect users from harsh sunlight and heat. Furthermore, it is a dual-purpose sun and rain umbrella, making it suitable for sudden downpours. The design also emphasizes detail, featuring a semi-transparent mottled handle and metal ferrule, giving it a cool and elegant appearance.
With record-breaking heat predicted for this summer, the importance of parasols for heatstroke prevention is higher than ever. The addition of the web-exclusive "Ice Blue" brings the lineup to a total of four colors, including the standard White, Brown, and Black. It supports outdoor activities in sweltering summer weather more lightly and smartly.
Product Overview
Product Name: Shupatto Umbrella UV 55cm
Price (tax included): 8,800 yen
Size: Approx. 11x80cm when closed; Approx. 95x80cm when open
Weight: Approx. 400g
Marna Inc.
A lifestyle goods manufacturer that plans, manufactures, and sells kitchen, bath, house care, and bag products. Founded in 1872 (Meiji 5). Under the corporate philosophy of 'Design for Smile,' the company stays close to the lives of its customers and delivers exciting moments they haven't encountered yet.
The "Shupatto Umbrella UV" is a parasol that features a unique design allowing it to be folded instantly upon closing, without the need for belts or fasteners. As it closes, the ribs rotate, rolling the fabric around the center shaft, eliminating the tedious task of manually gathering and securing the fabric with a belt. Additionally, the umbrella can be opened and closed simply by moving the slider up and down, ensuring smooth transitions such as moving into the shade or getting in and out of a car.
In terms of functionality, the umbrella uses fabric with a 99.9% UV cut rate, UPF50+, and a 99.9% light blocking rate. It is also equipped with heat-shielding properties to protect users from harsh sunlight and heat. Furthermore, it is a dual-purpose sun and rain umbrella, making it suitable for sudden downpours. The design also emphasizes detail, featuring a semi-transparent mottled handle and metal ferrule, giving it a cool and elegant appearance.
With record-breaking heat predicted for this summer, the importance of parasols for heatstroke prevention is higher than ever. The addition of the web-exclusive "Ice Blue" brings the lineup to a total of four colors, including the standard White, Brown, and Black. It supports outdoor activities in sweltering summer weather more lightly and smartly.
Product Overview
Product Name: Shupatto Umbrella UV 55cm
Price (tax included): 8,800 yen
Size: Approx. 11x80cm when closed; Approx. 95x80cm when open
Weight: Approx. 400g
Marna Inc.
A lifestyle goods manufacturer that plans, manufactures, and sells kitchen, bath, house care, and bag products. Founded in 1872 (Meiji 5). Under the corporate philosophy of 'Design for Smile,' the company stays close to the lives of its customers and delivers exciting moments they haven't encountered yet.
FAQ
Shupatto アンブレラ UVの特徴は何ですか？
ベルトや留め具がなく、閉じるだけで一気にたためる独自の機構を持つ日傘です。UVカット率99.9％・UPF50+、遮光率99.9％の生地を採用し、晴雨兼用です。
新色「アイスブルー」はどこで購入できますか？
WEB限定販売となっており、マーナ公式サイト等のオンラインストアで購入可能です。
Shupatto アンブレラ UVの価格と重量は？
税込価格8,800円、重量は約400gです。
製品のサイズは？
閉じた状態で約11×80cm、開いた状態で約95×80cmです。
マーナはどのような企業ですか？
1872年創業の生活雑貨メーカーで、キッチン・バス・ハウスケア・バッグ等の企画・製造・販売を行っています。