Moving Market POS Data from 'Aggregation' to 'Decision-Making Insights': Merchandising On Releases 'RDS MD-Navi' on May 26
On May 26, 2026, Merchandising On, Inc. will launch 'RDS MD-Navi', a new service for companies using their market POS data 'RDS-POS'. Based on collected market POS data, the service provides multifaceted analysis of standard SKU trends, category matrixes, brand loyalty, and the impact of new product CMs, supporting decision-making for food manufacturers, wholesalers, and retailers. It is available at no extra cost.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 21:00
- 🔍 Collected: May 21, 2026 at 12:31
- 🤖 AI Analyzed: May 22, 2026 at 02:02 (13h 30m after Collected)
On May 26, 2026, Merchandising On, Inc. will launch 'RDS MD-Navi', a new service for companies already utilizing their 'RDS-POS' market POS data.
'RDS MD-Navi' provides multifaceted analysis of category structures, brand loyalty, and the impact of new product CMs based on market POS data collected from supermarkets nationwide.
While traditional market POS analysis can reveal 'what sold', it has been difficult to derive 'next steps' such as 'why it sold', 'whether that sales level is sustainable', or 'which category should be strengthened next'.
By visualizing market structures and purchasing trends, 'RDS MD-Navi' supports sales proposals, shelf layout proposals, promotional verification, and marketing strategy planning for food manufacturers and wholesalers.
◆ Key Features
1. Standard SKU Trend Analysis
Visualizes standard SKU composition by category to grasp the progression of 'standardization' and trends between categories.
2. Category Matrix Analysis
Maps each category of food products on two axes: 'Year-on-Year comparison' and 'Market Volume' to analyze growing or focus categories.
3. Brand Loyalty × Variety Seeking Analysis
Indexes each category as 'Brand-supported' or 'Variety-seeking'. Visualizes consumer purchase trends to support sales and shelf strategy.
4. New Product CM Effect Analysis
Multi-faceted analysis of promotional effects by combining CM broadcast data, sales, and retail handling rates to visualize 'why' a product sold.
* CM broadcast data is provided by M-Data Co., Ltd. through their 'TV Metadata'.
◆ Intended Use Cases
- Category proposals to retailers
- Shelf layout and assortment proposals
- Analysis of market response to new products
- Verification of TV CM and promotional effectiveness
- Creation of material for sales and management meetings
◆ Available at No Extra Cost
'RDS MD-Navi' is available to all companies currently using 'RDS-POS' at no additional cost.
'RDS MD-Navi' provides multifaceted analysis of category structures, brand loyalty, and the impact of new product CMs based on market POS data collected from supermarkets nationwide.
While traditional market POS analysis can reveal 'what sold', it has been difficult to derive 'next steps' such as 'why it sold', 'whether that sales level is sustainable', or 'which category should be strengthened next'.
By visualizing market structures and purchasing trends, 'RDS MD-Navi' supports sales proposals, shelf layout proposals, promotional verification, and marketing strategy planning for food manufacturers and wholesalers.
◆ Key Features
1. Standard SKU Trend Analysis
Visualizes standard SKU composition by category to grasp the progression of 'standardization' and trends between categories.
2. Category Matrix Analysis
Maps each category of food products on two axes: 'Year-on-Year comparison' and 'Market Volume' to analyze growing or focus categories.
3. Brand Loyalty × Variety Seeking Analysis
Indexes each category as 'Brand-supported' or 'Variety-seeking'. Visualizes consumer purchase trends to support sales and shelf strategy.
4. New Product CM Effect Analysis
Multi-faceted analysis of promotional effects by combining CM broadcast data, sales, and retail handling rates to visualize 'why' a product sold.
* CM broadcast data is provided by M-Data Co., Ltd. through their 'TV Metadata'.
◆ Intended Use Cases
- Category proposals to retailers
- Shelf layout and assortment proposals
- Analysis of market response to new products
- Verification of TV CM and promotional effectiveness
- Creation of material for sales and management meetings
◆ Available at No Extra Cost
'RDS MD-Navi' is available to all companies currently using 'RDS-POS' at no additional cost.
FAQ
「RDS MD-Navi」とはどのようなサービスですか？
全国のスーパーマーケットから収集される市場POSデータをもとに、カテゴリ構造、ブランドロイヤリティ、新商品CM効果などを多角的に分析できるサービスです。
「RDS MD-Navi」を利用するために追加料金は必要ですか？
いいえ、RDS-POS導入企業であれば追加費用なしでご利用いただけます。
「RDS MD-Navi」でどのような分析が可能ですか？
定番SKUの推移、カテゴリマトリクス分析、ブランドロイヤリティとバラエティシーキングの指数化、およびTV-CMデータと掛け合わせた新商品の販促効果分析が可能です。
サービスはいつから提供されますか？
2026年5月26日より提供開始されます。
活用シーンにはどのようなものがありますか？
小売企業へのカテゴリ提案、棚割・定番品揃え提案、新商品の市場反応分析、テレビCM・販促施策の効果検証、営業・経営会議資料の作成などに活用できます。