Merchandising-On Integrates M-Data's TV Metadata with Market POS Data to Launch 'RDS MD-Navi: New Product CM Effect Report'
Key facts
- Merchandising-On Integrates M-Data's TV Metadata with Market POS Data to Launch 'RDS MD-Navi: New Product CM Effect Report'
- Merchandising-On will launch a new service, 'RDS MD-Navi: New Product CM Effect Report', on May 26, 2026, integrating M-Data's TV metadata with their 'RDS-POS' market data. The service visualizes the relationship between TV commercial airings and sales trends, enabling ad effectiveness verification for new products in the Tokyo metropolitan and Northern Kanto areas.
- Source: PR Times
- Date: May 21, 2026
Direct answer
Merchandising-On will launch a new service, 'RDS MD-Navi: New Product CM Effect Report', on May 26, 2026, integrating M-Data's TV metadata with their 'RDS-POS' market data. The service visualizes the relationship between TV commercial airings and sales trends, enabling ad effectiveness verification for new products in the Tokyo metropolitan and Northern Kanto areas.
- Citation
- Merchandising-On Integrates M-Data's TV Metadata with Market POS Data to Launch 'RDS MD-Navi: New Product CM Effect Report' (May 21, 2026), PR Times
- Source
- PR Times
- Date
- May 21, 2026
Merchandising-On will launch a new service, 'RDS MD-Navi: New Product CM Effect Report', on May 26, 2026, integrating M-Data's TV metadata with their 'RDS-POS' market data. The service visualizes the relationship between TV commercial airings and sales trends, enabling ad effectiveness verification for new products in the Tokyo metropolitan and Northern Kanto areas.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 21:00
- 🔍 Collected: May 21, 2026 at 12:31
- 🤖 AI Analyzed: May 22, 2026 at 02:04 (13h 32m after Collected)
Merchandising-On (Headquarters: Tokyo) will launch a new service, 'RDS MD-Navi: New Product CM Effect Report', on May 26, 2026, integrating M-Data's TV metadata ('CM Broadcast Performance Data') with their market POS data, 'RDS-POS'.
This service visualizes the relationship between TV commercials and sales by combining M-Data's TV metadata with the 'RDS-POS' market data. The target areas are the Tokyo metropolitan region and the Northern Kanto region.
By overlaying TV commercial airing timings with sales trends, the service allows users to verify 'how new product sales changed after TV commercial airings' based on 'RDS-POS' data. This supports ad effectiveness verification for new products and facilitates sales and promotional proposals.
■ Key Features
- Utilizes M-Data's 'CM Broadcast Performance Data'.
- Visualizes the relationship between TV commercial airings and sales trends.
- Verifies ad effectiveness for individual new products.
- Enables utilization for sales and promotional proposals.
■ How to Use
This service is a feature of 'RDS MD-Navi'. A subscription to the 'RDS-POS' market data is required. For inquiries, please contact us via the contact form on our website.
This service visualizes the relationship between TV commercials and sales by combining M-Data's TV metadata with the 'RDS-POS' market data. The target areas are the Tokyo metropolitan region and the Northern Kanto region.
By overlaying TV commercial airing timings with sales trends, the service allows users to verify 'how new product sales changed after TV commercial airings' based on 'RDS-POS' data. This supports ad effectiveness verification for new products and facilitates sales and promotional proposals.
■ Key Features
- Utilizes M-Data's 'CM Broadcast Performance Data'.
- Visualizes the relationship between TV commercial airings and sales trends.
- Verifies ad effectiveness for individual new products.
- Enables utilization for sales and promotional proposals.
■ How to Use
This service is a feature of 'RDS MD-Navi'. A subscription to the 'RDS-POS' market data is required. For inquiries, please contact us via the contact form on our website.
FAQ
What is the launch date of the RDS MD-Navi: New Product CM Effect Report by Merchandising-On?
The RDS MD-Navi: New Product CM Effect Report will launch on May 26, 2026.
Which company's TV metadata does Merchandising-On integrate into the RDS MD-Navi service?
Merchandising-On integrates M-Data's TV metadata into the RDS MD-Navi service.
What specific product name combines RDS-POS and TV metadata for ad effectiveness analysis?
The product name is RDS MD-Navi: New Product CM Effect Report.
In which regions does the RDS MD-Navi service analyze TV commercial impact on sales trends?
The service analyzes the Tokyo metropolitan and Northern Kanto areas.
What is the full name of the market POS data used in the RDS MD-Navi integration?
The full name of the market POS data is RDS-POS.