Giving a Name to "Unnamed Work" in Business: Making "Business Director" a Common Profession by 2030

Our company supports April Dream, which aims to make April 1st a day to announce dreams.
This press release is a dream of "Mamantore Co., Ltd."

Mamantore Co., Ltd., which has been operating "Area Meister" since 2014, creating "work" with 1,000 workers and supporting diverse work styles, is now announcing its dream of establishing a new profession, "Business Director," indispensable in the AI era. Leveraging 10 years of on-site support knowledge and its own "short-time regular employee system" (which was featured on NHK), the company aims to visualize coordination and design skills (unnamed work) that have been underestimated as "just part of sales." By utilizing corporate monitor workshops, which are also used as OJT for the training course, to review job descriptions and improve management efficiency, Mamantore aims to establish the status of "Business Director" as a specialized profession by 2030.

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There are skills that have been implicitly provided for free in many business settings, often as "part of sales" or "part of a service." While these are indispensable foundations supporting organizations, they have never been given a proper name or compensation—they were "unnamed jobs" in business. Unraveling complex customer requests, organizing disparate information, and translating it into an executable form. This "design capability" and "coordination capability" are the decisive factors that determine the success or failure of a project, yet opportunities for their expertise to be discussed as a profession and properly evaluated have been extremely limited.

Visualizing Operations Resolves "Job Description Reviews" and "Overburdened Management"

Since its launch in 2024, the "Business Director Training Course," which will welcome its 4th term in May this year, continues its challenge to name and establish these "unnamed advanced skills" as a specialized profession.

In parallel with this initiative, we are developing "Business Design Workshops" for companies, with an eye towards future service commercialization. These workshops also function as OJT (on-the-job training) for course participants, providing an innovative mechanism that simultaneously enables the acquisition of advanced skills through practical experience and the visualization of corporate bottlenecks.

>>Click here for details on the 4th Term Business Director Training Course

Significant results have already emerged from the corporate workshops conducted.

In one company, after organizing business flows, they decided to revise the initially planned job description itself, successfully securing optimal personnel while curbing unnecessary recruitment costs. In another company, the overlap of tasks that the president himself was burdened with was visualized. By eliminating double-checks and proposing the introduction of cloud tools, an environment was suggested where management could concentrate on their core roles.

These are not mere substitutions; these achievements were obtained precisely because of the prior "organization" phase.

10 Years of Walking with 1,000 Workers.
A Natural Outcome Born from the Track Record of "Continuously Creating Work"

Behind this initiative is the journey of "Area Meister," a platform we have operated since 2014, with 1,000 motivated workers registered.

Our representative, Suzawa, started this activity when her child was 3 years old.

And this spring, that child will become a university student.

With members primarily struggling with balancing childcare and work, the company has been operated by those who sought "their own way of working" while facing childcare, and for 10 years, they have continuously created new "work" such as administrative tasks, web operations, and SNS management for numerous companies.

What they faced during this time was a high barrier before requests: companies wanted to "ask for work, but don't know how to break down tasks due to their highly individualized nature."

Instead of merely substituting tasks, we first conducted consulting, organized operations, and aimed for efficiency and telework, thereby designing "new forms of work" that satisfied both companies and workers. These 10 years of grappling with on-site problems and accumulating improvements were recognized, leading to selection for the Ministry of Internal Affairs and Communications' "Top 100 Telework Pioneers" in Reiwa 3. The company's own "short-time regular employee system," introduced in 2024, was featured on NHK, drawing attention as a model case for diverse work styles.

The development of the "Business Director" is an indispensable mission for society that we discovered while continuously creating work.

Dream for 2030:
Making "Business Design Capability" a Standard Skill in Japan.
Towards a Society Where Everyone Can Take Pride in Their Expertise and Receive Fair Compensation

Currently, with the spread of generative AI, the value of simple "tasks" is rapidly declining.

However, without personnel capable of "traffic control" before using AI, even the most excellent tools will be wasted.

It's not just women raising children who are looking for easier ways to work.

For everyone who finds traditional work styles difficult due to various reasons such as nursing care, illness, etc., the perspective of "business design" offers a solution.

Our dream is that by 2030, "Business Director" will be established as a common profession, just like engineers and designers, where appropriate compensation is paid for their expertise.

This is a future where "business design capability," which has until now been dismissed as subjective evaluation, will be objectively evaluated by society as a valuable intellectual asset that influences corporate productivity.

From individualized experience to objective methodology.

We will continue to nurture this profession, which is key to realizing diverse work styles, and create a society where both workers and companies can find mutually satisfactory solutions.

Company Profile

Mamantore Co., Ltd. (https://mamantre.com/), which operates "Area Meister," promotes projects that balance career support for workers with latent skills and improved corporate productivity. In Reiwa 3, it was selected for the Ministry of Internal Affairs and Communications' "Top 100 Telework Pioneers." The company engages in activities that "expand work style options" from both individual and corporate perspectives, including information dissemination based on members' experiences, lectures and diverse work style projects in collaboration with government, work style consultation sessions, study groups, and exchange meetings.

Mamantore Co., Ltd. https://mamantre.com

Area Meister (for businesses) https://areameister.jp/business

【Contact Information】

Please contact us using the form below

https://areameister.jp/business/#contact
(*For inquiries about interviews or workshops, please use the above)

Phone number: 0797-61-4970 (*For urgent inquiries, please call)

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Keywords: April Dream, Business Director, Unnamed Work, Work Style Reform, Labor Shortage, Productivity Improvement, Telework, Business Design, Diverse Work Styles, Mamantore