Survey on Sunscreen Habits Among Women in Their 30s-50s: Issues with White Cast and Dryness Revealed
Manavis Cosmetics conducted a survey of 1,004 women in their 30s to 50s regarding sunscreen use. While 80% prioritize UV protection, over 60% do not understand SPF values, and nearly 70% fail to re-apply during the day. Consumers also reported significant dissatisfaction with 'white cast' and 'skin dryness.'
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 21:00
- 🔍 Collected: May 25, 2026 at 12:31
- 🤖 AI Analyzed: May 27, 2026 at 01:23 (36h 51m after Collected)
Manavis Cosmetics Co., Ltd. (Location: Urayasu, Chiba; President: Shinichi Kaneko) conducted a survey on 'Skin Burden, Dryness Damage, and Daytime Skincare' among women in their 30s to 50s who use sunscreen daily.
### Survey Overview
- Theme: Actual status survey on 'Skin Burden, Dryness Damage, and Daytime Skincare' during summer sunscreen use
- Period: April 28, 2026 (Tue) – April 29, 2026 (Wed)
- Method: Internet survey via PRIZMA
- Sample Size: 1,004 women
- Target: Women in their 30s-50s who use sunscreen daily
- Conducted by: Manavis Cosmetics Co., Ltd.
### Detailed Survey Findings
#### Key Factors in Choosing Sunscreen
When asked about what they prioritize when purchasing sunscreen, 'UV protection (80.1%)' was the most common response, followed by 'Gentleness on the skin (36.1%)' and 'Texture/Feel (32.8%)'. This indicates that while protection is the primary goal, consumers also place a high value on daily comfort and low irritation.
#### Understanding of SPF Values
Regarding the question, 'How many minutes of UV protection can be expected per SPF 1?', 61.7% of respondents answered 'I don't know/understand.' Despite prioritizing high protection features, a majority of users do not correctly understand the specific meaning of the indicators displayed on products.
#### Reality of Re-application
Concerning the frequency of re-application during the day, the most common answer was 'No re-application (67.3%)'. This reveals that the recommended practice of re-applying sunscreen for effective protection has not become a common habit.
#### Issues and Troubles During Use
Problems experienced while using sunscreen included 'White cast (38.5%)', 'Dryness (23.5%)', and 'Stickiness/Sliminess (23.2%)'. This suggests a dilemma where the product intended to protect the skin from UV rays actually creates new sources of stress, such as an unnatural appearance or skin dehydration.
#### Cleansing Methods
Regarding how they remove sunscreen at the end of the day, 'Same method as regular makeup removal (47.4%)' was the most frequent response, followed by 'More thorough cleansing than usual (26.8%)'.
### Survey Overview
- Theme: Actual status survey on 'Skin Burden, Dryness Damage, and Daytime Skincare' during summer sunscreen use
- Period: April 28, 2026 (Tue) – April 29, 2026 (Wed)
- Method: Internet survey via PRIZMA
- Sample Size: 1,004 women
- Target: Women in their 30s-50s who use sunscreen daily
- Conducted by: Manavis Cosmetics Co., Ltd.
### Detailed Survey Findings
#### Key Factors in Choosing Sunscreen
When asked about what they prioritize when purchasing sunscreen, 'UV protection (80.1%)' was the most common response, followed by 'Gentleness on the skin (36.1%)' and 'Texture/Feel (32.8%)'. This indicates that while protection is the primary goal, consumers also place a high value on daily comfort and low irritation.
#### Understanding of SPF Values
Regarding the question, 'How many minutes of UV protection can be expected per SPF 1?', 61.7% of respondents answered 'I don't know/understand.' Despite prioritizing high protection features, a majority of users do not correctly understand the specific meaning of the indicators displayed on products.
#### Reality of Re-application
Concerning the frequency of re-application during the day, the most common answer was 'No re-application (67.3%)'. This reveals that the recommended practice of re-applying sunscreen for effective protection has not become a common habit.
#### Issues and Troubles During Use
Problems experienced while using sunscreen included 'White cast (38.5%)', 'Dryness (23.5%)', and 'Stickiness/Sliminess (23.2%)'. This suggests a dilemma where the product intended to protect the skin from UV rays actually creates new sources of stress, such as an unnatural appearance or skin dehydration.
#### Cleansing Methods
Regarding how they remove sunscreen at the end of the day, 'Same method as regular makeup removal (47.4%)' was the most frequent response, followed by 'More thorough cleansing than usual (26.8%)'.
FAQ
マナビス化粧品の調査対象と規模は？
日常的に日焼け止めを使用している30〜50代の女性1,004人を対象に、2026年4月にインターネット調査を実施しました。
消費者が日焼け止め選びで最も重視する点は？
「紫外線カット機能」が80.1％で圧倒的に多く、次いで「肌への優しさ（36.1％）」、「使い心地・テクスチャー（32.8％）」が重視されています。
SPF値の予防効果時間に対する理解度は？
調査の結果、61.7％の女性がSPF1あたりの効果時間を「知らない・わからない」と回答し、表示指標への理解不足が明らかになりました。
日焼け止めの塗り直しは一般的に行われているか？
約67.3％が「塗り直しはしていない」と回答しており、日中の適切な再塗布が習慣化されていない現状がうかがえます。
日焼け止め使用時の主な悩みは何ですか？
「白浮き（38.5％）」が最多で、続いて「乾燥（23.5％）」や「ベタつき（23.2％）」など、見た目と肌ストレスの両面で不満を感じている人が多いです。