MAX&Co. Hosts Pop-Up Store "STRIPED WITH A TWIST" to Celebrate Stripes

MAX&Co. (マックスアンドコー) is holding a pop-up store titled "STRIPED WITH A TWIST," featuring stripes updated in a modern and playful way with the keyword "Keep it cool." The store will be open from July 8 (Wed) to July 21 (Tue) at Isetan Shinjuku Store, 3rd Floor, Trust Style/Promotion.

This collection offers a modern update on stripes, a staple of summer wardrobes, with graphical and pop color schemes. It includes items that can be freely mixed and matched, such as relaxed shirt dresses and preppy-style polo shirts. Styling that highlights stripes is complemented by edgy and humorous slogans from graphic artist Pietro Terzini, such as "NOT GOING TO THE OFFICE TODAY" and "IQ:HIGH, PATIENCE:LOW," which lightly blow away office stress.

At this pop-up store, three types of eau de parfum, created by MAX&Co. to express "femininity" through a collaboration with Italian fragrance manufacturer MAVIVE, will also be available for a limited time.

Additionally, customers who spend 70,000 yen or more during the period will receive an original atomizer, perfect for carrying your favorite fragrance, as a limited quantity gift.

【Pop-Up Store Details】

Store Name: "STRIPED WITH A TWIST"

Period: July 8 (Wed) - July 21 (Tue)

Location: Isetan Shinjuku Store Main Building, 3rd Floor, Trust Style/Promotion

Hours: 10:00-20:00

Phone: 03-5269-7561 (Direct line)

【Product Examples】

Denim Work Jacket \99,000 (tax included) Denim Dress \91,300 (tax included) Cotton Poplin Skirt \49,500 (tax included) Cotton Shirt \47,300 (tax included) Cotton Polo Shirt \44,000 (tax included) Barrel Leg Denim \64,900 (tax included) Suede Loafers \67,100 (tax included) Baseball Cap \24,200 (tax included) Eau de Parfum 50ml \7,700 (tax included)

About MAX&Co.

MAX&Co. is an international contemporary brand that reinterprets timeless style with bold energy, a rebellious spirit, and a playful mix-and-match ethos. It offers collections that align with the lifestyle of the new generation, who are expressive, creative, and style-conscious. Founded in 1986 and part of the Max Mara Fashion Group, it currently operates in over 400 stores worldwide and online.