Max Mara Launches Japan-Exclusive 'Maxi Sneaker'
Key facts
- Max Mara Launches Japan-Exclusive 'Maxi Sneaker'
- Max Mara will release a Japan-exclusive 'Maxi Sneaker' on June 12. The limited edition features Swarovski crystals, a brooch charm, and champagne gold laces. New William Wegman collaboration T-shirts and LINE stickers are also being released.
- Source: PR Times
- Date: June 6, 2026
Direct answer
Max Mara will release a Japan-exclusive 'Maxi Sneaker' on June 12. The limited edition features Swarovski crystals, a brooch charm, and champagne gold laces. New William Wegman collaboration T-shirts and LINE stickers are also being released.
- Citation
- Max Mara Launches Japan-Exclusive 'Maxi Sneaker' (June 6, 2026), PR Times
- Source
- PR Times
- Date
- June 6, 2026
Max Mara will release a Japan-exclusive 'Maxi Sneaker' on June 12. The limited edition features Swarovski crystals, a brooch charm, and champagne gold laces. New William Wegman collaboration T-shirts and LINE stickers are also being released.
📋 Article Processing Timeline
- 📰 Published: June 6, 2026 at 03:54
- 🔍 Collected: June 5, 2026 at 19:05
- 🤖 AI Analyzed: June 6, 2026 at 15:51 (20h 45m after Collected)
Max Mara will launch the Japan-exclusive 'Maxi Sneaker' at Max Mara stores nationwide from Friday, June 12.
The 'Maxi Sneaker' is an iconic footwear piece characterized by the brand's sophisticated minimalist design and a prominent maxi sole. The thick sole and refined silhouette create a strong presence, rooted in traditional craftsmanship while embodying the brand's pursuit of functionality that complements the modern woman's lifestyle.
This limited edition includes a teddy bear adorned with Swarovski crystals, a brooch-type shoelace charm featuring the brand's initials, and champagne gold shoelaces. These details add iconic playfulness and sophisticated sparkle, further enhancing its special presence.
New Wegman T-shirts also arrive
New Wegman T-shirts featuring iconic works by American artist and photographer William Wegman, known for his photographs of his Weimaraner dogs, are now available. The designs are charming, blending humor and art. The Weimaraner in the works wears Max Mara's iconic coat '101801', humorously and impressively expressing the maison's signature. This collection adds a light wit to Max Mara's refined elegance.
The 'Maxi Sneaker' goes on sale from Friday, June 12, and three new 'Cotton Jersey T-Shirt' designs from the Wegman collection are currently available at Max Mara stores and the official online store.
Original LINE stickers inspired by the Wegman T-shirt graphics are also available. By adding the official Max Mara LINE account as a friend, you can download limited-edition stickers featuring the humorous Weimaraner from Thursday, June 5.
[Product Information]
Maxi Sneaker
Material: Calf leather
Price: ¥119,900 (tax included)
Cotton Jersey T-Shirt
Material: Cotton
Price: ¥81,400 each (tax included)
Official Online Store URL: https://jp.maxmara.com/editorial/capsule-collection
Official LINE URL: https://lin.ee/8jBSGXE
About Max Mara
Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. Since its founding, it has never compromised on quality, sourcing the finest materials and manufacturers, aiming to create clothes that women desire, wear, and live in, offering wardrobes across various categories from outerwear to accessories. Currently, the Max Mara Group, including Max Mara, employs over 5,300 people worldwide and operates in over 2,500 stores and online stores across more than 100 countries.
The 'Maxi Sneaker' is an iconic footwear piece characterized by the brand's sophisticated minimalist design and a prominent maxi sole. The thick sole and refined silhouette create a strong presence, rooted in traditional craftsmanship while embodying the brand's pursuit of functionality that complements the modern woman's lifestyle.
This limited edition includes a teddy bear adorned with Swarovski crystals, a brooch-type shoelace charm featuring the brand's initials, and champagne gold shoelaces. These details add iconic playfulness and sophisticated sparkle, further enhancing its special presence.
New Wegman T-shirts also arrive
New Wegman T-shirts featuring iconic works by American artist and photographer William Wegman, known for his photographs of his Weimaraner dogs, are now available. The designs are charming, blending humor and art. The Weimaraner in the works wears Max Mara's iconic coat '101801', humorously and impressively expressing the maison's signature. This collection adds a light wit to Max Mara's refined elegance.
The 'Maxi Sneaker' goes on sale from Friday, June 12, and three new 'Cotton Jersey T-Shirt' designs from the Wegman collection are currently available at Max Mara stores and the official online store.
Original LINE stickers inspired by the Wegman T-shirt graphics are also available. By adding the official Max Mara LINE account as a friend, you can download limited-edition stickers featuring the humorous Weimaraner from Thursday, June 5.
[Product Information]
Maxi Sneaker
Material: Calf leather
Price: ¥119,900 (tax included)
Cotton Jersey T-Shirt
Material: Cotton
Price: ¥81,400 each (tax included)
Official Online Store URL: https://jp.maxmara.com/editorial/capsule-collection
Official LINE URL: https://lin.ee/8jBSGXE
About Max Mara
Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. Since its founding, it has never compromised on quality, sourcing the finest materials and manufacturers, aiming to create clothes that women desire, wear, and live in, offering wardrobes across various categories from outerwear to accessories. Currently, the Max Mara Group, including Max Mara, employs over 5,300 people worldwide and operates in over 2,500 stores and online stores across more than 100 countries.
FAQ
When is the release date for the Japan-exclusive Maxi Sneaker?
Friday, June 12, 2025.
What is the price of the Japan-exclusive model?
¥119,900 (tax included).
Where can I buy the new Wegman T-shirts?
At Max Mara stores and the official online store.