McCann Erickson to Rebrand as 'McCann Japan,' Consolidating Domestic Functions to Strengthen Integrated Marketing in the Japanese Market

[May 22, 2026: Tokyo]

McCann Erickson Inc. (President & CEO: Takashi Aoki; HQ: Minato-ku, Tokyo) has announced that it will change its company name to 'McCann Japan Inc.' effective July 1, 2026. Simultaneously, it will consolidate two business entities previously under McCann Worldgroup Holdings—MRM Worldwide Inc. and Craft Worldwide Inc.—along with other functions to launch a new operational structure. On the same date, the current holding company, McCann Worldgroup Holdings Inc., will be renamed McCann Holdings Japan Inc.

Through this consolidation, McCann Japan will provide advanced, one-stop integrated marketing solutions across creative, strategy, data, technology, experiential, and creative content production with increased speed in the Japanese market.

Global Collaboration as a Member of Omnicom Advertising

In 2025, McCann Erickson became part of Omnicom Advertising following Omnicom Group’s (HQ: New York) acquisition of Interpublic Group (IPG). As one of the world's largest creative networks, Omnicom Advertising delivers specialized integrated solutions globally in areas including:

- Brand and Creative Strategy
- Advanced Creativity
- Audience-led Social & Influencer Strategies
- Personalized Brand Experiences
- Creative Content Production

The new McCann Japan will fully leverage this global network and expertise to provide solutions optimized for the Japanese market.

Specialized Units within McCann Japan

■ Precision Marketing
Starting from brand strategy and real-world data, this unit provides end-to-end hands-on support from strategy design to data analysis, CRM/MarTech, UX/content development, and implementation. By optimizing customer experiences through data and technology, it aims to continuously maximize Life Time Value (LTV) and deliver definitive business results through rapid PDCA cycles.

■ Experiential
This unit builds total brand experiences that connect brands and consumers from a sales-centric perspective, contributing to sustainable performance improvement. In shopper marketing, it leverages expertise in storefront strategies and shopper insights for navigation design, promotions, and packaging. It also provides B2B solutions for trade marketing and inner communications, as well as hybrid experiences and sports ecosystems in sports marketing.

■ McCann Content Studio
Provides seamless end-to-end services for social media, from strategy planning to content production, community and influencer management, and performance analysis. Focused on a 'social-first' perspective and exceptional creative thinking, this specialized team draws out essential brand value to create genuine audience engagement.

Furthermore, Media Brands (set to become Omnicom Media Inc. on July 1), which handles media planning and buying, and Weber Shandwick, responsible for public relations, will continue to work alongside McCann Japan as group companies.

Starting its journey with this new structure, McCann Japan challenges itself to be a 'business partner' beyond the framework of marketing, driving growth and value creation with its clients. The mission is to accelerate brand growth through innovative creativity, anchored by the long-standing spirit of 'TRUTH WELL TOLD,' which has been the bedrock of its business for over 120 years.