Japan's Traditional Industries to the World's Red Carpet. Maison MUNETAKA YOKOYAMA to Present at Cannes Film Festival 2026. Next Stage: Paris Fashion Week

Maison MUNETAKA YOKOYAMA Fashion Show at Cannes "TIME France House"

Mai Mode Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture, Representative Director: Munetaka Yokoyama) held a fashion show as its luxury formal brand "Maison MUNETAKA YOKOYAMA" on May 22, 2026, at "TIME France House" in Cannes, France, during the Cannes Film Festival. The event was organized by the French luxury media "ONIRIQ".

Cannes "TIME France House" Fashion Show Venue

The show was held during the Cannes Film Festival, attracting approximately 200 VIP guests from around the world, including film industry professionals, fashion insiders, media, influencers, and VIPs. The collection presented fused Japanese traditional beauty, craftsmanship, and sustainability. The collection, which blended Japan's traditional industries with modern luxury, received high praise from VIPs and media representatives from various countries, drawing significant attention as a luxury brand originating from Japan.

Maison MUNETAKA YOKOYAMA Fashion Show at Cannes "TIME France House"

Maison MUNETAKA YOKOYAMA is a luxury formal brand that disseminates Japanese traditional industries and luxury culture to the world, with the brand concept of "Luxury Japanesque Sustainable Formal."

Designer Munetaka Yokoyama and models at the Maison MUNETAKA YOKOYAMA fashion show

The brand elevates Japan's proud traditional techniques and aesthetic sensibilities, such as kimonos, traditional textiles from various regions of Japan, upcycled materials, and artisanal handwork, into modern dresses and tuxedos. It proposes luxury collections that incorporate Japan's unique aesthetic for the world's red carpets, film festivals, and international formal occasions.

With the vision of "Bringing Japan's Traditional Industries to the World's Red Carpet," Maison MUNETAKA YOKOYAMA continues to challenge itself as a brand that connects the traditional industries and craftsmanship of various regions of Japan to the future and creates new luxury value.

"JAPAN LUXURY CULTURE EXHIBITION in CANES 2026"

Following the presentation at the Cannes Film Festival 2026, Maison MUNETAKA YOKOYAMA will continue to promote the value of Japan's traditional industries and luxury culture globally through fashion shows and exhibitions abroad, including a presentation during Paris Fashion Week scheduled for October 2026.

Presentation of Luxury Formal Wear from Japan during the Cannes Film Festival

The theme of the collection presented by Maison MUNETAKA YOKOYAMA this time was "Japanesque Sustainable Riviera Formal."

This collection was created for the Cannes stage, fusing the aesthetic sensibilities inherited from Japan's traditional culture and industries with the elegance of the French Riviera.

The collection featured kimono dresses and kimono tuxedos made from kimono fabric, as well as pieces utilizing traditional materials from various regions of Japan such as Nishijin-ori, Tango silk, Hoda-ori, and Yonezawa-ori, along with sustainable collections incorporating upcycled materials.

Kyoto Prefecture - Nishijin-ori [Nishijin Mori-san]

Tuxedos and dresses using Kyoto's Nishijin-ori, boasting over 1000 years of history, were presented. Traditional weaving techniques were fused with contemporary luxury design to convey Japanese aesthetics to the world.

(Photo: Kimono dress using Nishijin-ori)

Kyoto Prefecture - Tango Silk [Ehara Sangyo]

Pieces made from Tango silk, one of Japan's leading silk fabrics, were exhibited. They were presented as luxury dresses that leverage the supple texture and high-quality luster.

(Photo: Kimono dress using Tango silk)

Kagawa Prefecture - Hoda-ori [Iwabe Hoda-ori Honpo]

Luxury tuxedos were created using "Hoda-ori," a traditional textile from Kagawa Prefecture with approximately 200 years of history. This initiative challenged the creation of new value by merging regional culture with contemporary luxury.

(Photo: Kimono tuxedo using Hoda-ori)

Kyoto Prefecture - Kyo-Yuzen [NOB MIYAKE]

For kimono fabric used in kimono tuxedos, Kyo-Yuzen artisan NOB MIYAKE hand-painted motifs of Mt. Fuji and waves using Kyo-Yuzen techniques on each piece, expressing the world of Maison MUNETAKA YOKOYAMA.

(Photo: Kyo-Yuzen kimono tuxedo)

Yamagata Prefecture - Yonezawa-ori [Namyata Kogyo]

Luxury dresses were created using "Yonezawa-ori," a traditional textile from Yonezawa City, Yamagata Prefecture, with over 400 years of history. The finest silk satin was used to showcase the charm of Japan's textile culture to the world.

(Photo: Kimono dress using Yonezawa-ori)

[Partners & Collaborations]

- SHIN HATA (Representative of MAX BLONDE, a leading international top hair artist in Japan) - SALON DE ALFURD (Luxury leather brand utilizing Japanese craftsmanship and traditional materials) - MAGNET Hair Pro (Professional beauty equipment brand awarded the global "iF DESIGN AWARD") - Baby Doll Tokyo (Select shop for beauty and decadence) - Yugo Kanno (Leading Japanese composer who has worked on numerous visual works such as "Second Love" and "Detective Conan: Black Iron Submarine")

<VIP Attendees>

VIPs from the film, fashion, sports, and entertainment fields from around the world attended the event, including:

- Hofit Golan (Influencer / approx. 4 million followers) - Cyril Benzaquen (World Champion Kickboxer, France) - Michelle Shapa (Actress) - Monique Alfradique (Actress/Host / approx. 2 million followers) - Patricia Mirza - Valérie Silver - Pedro Paulo Loureiro - Marlène Johanna (Model)

(Photo: Monique Alfradique, Actress/Host / approx. 2 million followers)

Cannes "TIME France House" Venue

From Cannes to Paris. The next stage is Paris Fashion Week.

Maison MUNETAKA YOKOYAMA views the presentation in Cannes as a crucial step and plans its next development with a new presentation during Paris Fashion Week in October 2026.

Based on the positive reception in Cannes, the brand aims to expand recognition as a luxury brand originating from Japan through fashion shows and exhibitions in Paris, trunk shows, and building connections with overseas buyers and media.

Eiffel Tower (Paris)

Leveraging Domestic and International Experience to Support Overseas Expansion for Brands and Companies

Yokoyama has held fashion shows and exhibitions on domestic and international stages, including Paris, Milan, Cannes, and the Osaka-Kansai Expo, with his own brand "Maison MUNETAKA YOKOYAMA." Leveraging these experiences, in addition to his activities as a designer, he also works as an advisor and consultant for companies and brands looking to expand overseas.

Fashion Show Direction (During Paris Fashion Week)

He supports everything from strategy planning to execution, utilizing the strengths of each brand and company, including planning and producing overseas fashion shows and exhibitions, brand production, overseas branding, product development with traditional industries, and support for expansion into the luxury market.

Through Mai Mode Co., Ltd. and Maison MUNETAKA YOKOYAMA, we will continue to work not only on the overseas expansion of our own brand but also on enhancing the global value of traditional industries, companies, and brands from all over Japan.

Japan's Traditional Industries to Global Luxury Designer and Traditional Industry Value Creation Producer

Mun etaka Yokoyama is the designer of the luxury formal brand "Maison MUNETAKA YOKOYAMA," the Representative Director of Mai Mode Co., Ltd., and the Chairman of the Japan Formal Wear Culture Promotion Association.

Through many years of involvement in the design and manufacturing of formal wear, he has realized that while Japan's traditional industries possess numerous techniques and aesthetic sensibilities that can be proudly presented to the world, their value is not yet fully communicated globally.

With this in mind, he works not only as a clothing designer but also as a "Traditional Industry Value Creation Producer," collaborating with traditional industries, artisans, and companies from various regions of Japan to reconstruct their techniques and materials into contemporary luxury fashion.

Mun etaka Yokoyama, Chairman of the Japan Formal Wear Culture Promotion Association (JFCA), speaking at the Best Formal Wear Award

He has held fashion shows and exhibitions domestically and internationally, including in Paris, Milan, Cannes, and at the Osaka-Kansai Expo. Leveraging these experiences, in addition to developing his own brand, he also works as an advisor for companies and brands seeking overseas expansion, supporting the planning and production of overseas fashion shows and exhibitions, brand strategy, overseas branding, and expansion into the luxury market.

Through these activities, Maison MUNETAKA YOKOYAMA has made it its mission to deliver Japan's traditional industries to the world's red carpets and create new luxury value.

Munetaka Yokoyama Profile

Maison MUNETAKA YOKOYAMA Designer Munetaka Yokoyama

Mun etaka Yokoyama Profile

- Designer, Maison MUNETAKA YOKOYAMA - Representative Director, Mai Mode Co., Ltd. - Chairman, Japan Formal Wear Culture Promotion Association - Traditional Industry Value Creation Producer - MFU Meister <Technical Heritage> - Special Lecturer, Bunka Fashion College - Held fashion shows domestically and internationally in Paris, Milan, Cannes, Osaka-Kansai Expo, etc.

From Japan to the World

Maison MUNETAKA YOKOYAMA is a luxury formal brand that delivers traditional industries, craftsmanship, and aesthetic sensibilities inherited from various regions of Japan to the world, creating new value.

Japanese Beauty, to Global Standards.

And through Maison MUNETAKA YOKOYAMA, Mai Mode Co., Ltd. will continue to challenge the world by creating new luxury value alongside Japan's traditional industries.

Maison MUNETAKA YOKOYAMA Logo

[Company Profile]

Company Name: Mai Mode Co., Ltd. (Founded in 1963)

Representative: Representative Director Munetaka Yokoyama

Location: 4-17-33 Minamiaoyama, Minato-ku, Tokyo (Kagawa Headquarters: Takamatsu City, Kagawa Prefecture)

Business Activities: Planning, manufacturing, sales, and rental of formal wear, tuxedos, and dresses; planning and operation of fashion shows and exhibitions.

Brands: Maison MUNETAKA YOKOYAMA / ROSSO NERO

Mai Mode Co., Ltd. Full Handmade In-house Sewing Factory

[Contact Information]

Mai Mode Co., Ltd. Contact: Murakami

TEL 03-3470-3250

E-mail: press @ rossonero.jp

Official Website: https://www.munetakayokoyama.com

Instagram: https://www.instagram.com/munetaka.yokoyama

"Maison MUNETAKA YOKOYAMA" Atelier