Details Revealed for 'Pokémon Sleep' 3rd Anniversary Event! "Yokohama de Mikke! Pokémon Negao Research"

The Pokémon Company (Headquarters: Roppongi, Minato-ku, Tokyo; President: Tsunekazu Ishihara) will co-host the "Pokémon Sleep 3rd Anniversary Yokohama de Mikke! Pokémon Negao Research presented by MITSUBISHI ESTATE GROUP" (hereinafter referred to as "this event") from Friday, July 17, 2026, to Sunday, August 23, 2026, with Mitsubishi Estate Co., Ltd. (Headquarters: Otemachi, Chiyoda-ku, Tokyo; President and Representative Executive Officer: Atsushi Nakajima). This press release provides details of the event.

*This event will be held at Yokohama Landmark Tower (Landmark Plaza) (Yokohama City, Kanagawa Prefecture / Management: Mitsubishi Estate Property Management Co., Ltd.) and MARK IS Minatomirai (same location / Management: same company).

1. Enjoy the 3rd Anniversary of 'Pokémon Sleep' in Yokohama Minatomirai!

To commemorate the 3rd anniversary of the release of the sleep game app 'Pokémon Sleep', an event will be held in Yokohama Minatomirai starting Friday, July 17.

At the event venue, you can enjoy a stamp rally where you can find the sleeping faces of many Pokémon, similar to the gameplay in 'Pokémon Sleep' where you discover and enjoy the sleeping faces of various Pokémon.

Landmark Plaza will feature the "Oyasumi Snorlax Plaza" where a giant Snorlax approximately 3 meters tall sleeps, and a Mega Pokémon Gacha with original merchandise. MARK IS Minatomirai will also have a merchandise shop and a drink stand.

Let's cooperate with Dr. Neroli, who researches Pokémon sleeping faces, and meet various Pokémon while visiting the two event venues.

Event Period: Friday, July 17, 2026 – Sunday, August 23, 2026

Location: Yokohama Minatomirai

Landmark Plaza

Address: 2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012

Official Website: https://yokohama-landmark.jp/

Event Hours: 10:00 AM – 7:00 PM

MARK IS Minatomirai

Address: 3-5-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012

Official Website: https://www.mec-markis.jp/mm/

Event Hours: 10:00 AM – 7:00 PM

Event Official Website: https://www.pokemonsleep.net/event2026/

Co-hosted by: Mitsubishi Estate Co., Ltd., The Pokémon Company

Notes

* Stamp rally and admission to the event venues are free. * The merchandise shop has been moved to MARK IS Minatomirai. Please be aware of this in advance. * Locations of each area and corner may be subject to change.

2. Event Details Revealed!

During the event period, you can encounter Pokémon within each building of Landmark Plaza and MARK IS Minatomirai.

Inside the buildings, many Pokémon such as Dedenne, Mimikyu, Marshtomp, and Kangaskhan appear to be sleeping soundly. Various Pokémon are hidden, so please try your "Negao Research" (Sleeping Face Research).

Venue Images (Partial)

Landmark Plaza (Dedenne) Landmark Plaza (Mimikyu)

MARK IS Minatomirai (Marshtomp) MARK IS Minatomirai (Kangaskhan)

Both Landmark Plaza and MARK IS Minatomirai

[Pokémon Negao Stamp Rally]

Snorlax will greet you at the "Ekimae Plaza" on the B4F of MARK IS Minatomirai, just outside the central ticket gate of Minatomirai Station.

Get a stamp rally sheet and find the stamp corners within Landmark Plaza and MARK IS Minatomirai to collect stamps. The stamp rally, which takes place indoors, can be enjoyed comfortably even in the hot summer.

Gift Details

3 stamps: "Minatomirai Point App" 200 yen OFF coupon

6 stamps: 'Pokémon Sleep' Original Sticker

Stamp Placement Locations

Landmark Plaza: 3F, 4F, 5F

MARK IS Minatomirai: 1F, 2F, 5F

Notes

Participation is free.

Ends when stamp rally sheets and novelty items run out.

Novelty items will be given upon collecting the specified number of stamps. As quantities are limited, please refrain from exchanging multiple sheets per day.

Earning the 200 yen OFF coupon is limited to one account per "Minatomirai Point App" per day.

Pre-downloading the "Minatomirai Point App" is required to earn the 200 yen OFF coupon.

App Official Website: https://www.pointapp.mm-point.jp/

The 200 yen OFF coupon will be distributed to the first 1,000 people each day on a first-come, first-served basis. (This will be done daily during the event period.)

MARK IS Minatomirai B4F "Ekimae Plaza"

Stamp Rally Stamp Rally Sheet

Landmark Plaza

[Oyasumi Snorlax Plaza]

Is a large Snorlax sleeping at Landmark Plaza!?

Around Snorlax, photos of Pokémon sleeping faces are displayed, creating a healing area. Enjoy taking photos with the large Snorlax.

In the message corner, write messages on cards with berry designs, decorate them around Snorlax, and celebrate the 3rd anniversary with the Pokémon.

Location: Landmark Plaza 1F "Sakata no Tane Garden Square"

Venue Image: Giant Snorlax Appears!? Oyasumi Snorlax Plaza

[Mega Pokémon Gacha with Original Merchandise]

A "Mega Pokémon Gacha" where you can randomly win one of four types of 'Pokémon Sleep' design muffler towels.

Location: Landmark Plaza 3F Event Space

Notes

The Mega Pokémon Gacha costs 2,000 yen (tax included) per play, and you will receive one item.

Designs cannot be chosen.

For safety reasons, numbered tickets may be distributed during crowded times.

Mega Pokémon Gacha Original Muffler Towel

MARK IS Minatomirai

[Pokémon Sleep Shop]

Original event merchandise commemorating the 3rd anniversary of 'Pokémon Sleep' will be sold.

Location: MARK IS Minatomirai 1F "Minna no Atelier"

Notes

Entry to the "Pokémon Sleep Shop" from Friday, July 17 to Sunday, July 26 will be by advance lottery. Winners will receive numbered tickets.

Numbered tickets do not guarantee product purchase.

Depending on stock availability, items may sell out and be restocked during the period.

Merchandise from this event is scheduled for post-event mail order starting Monday, August 24, 2026. Details will be released in mid-August.

Product release dates, contents, prices, and specifications are subject to change without notice.

For more details, please check the event official website.

Merchandise Lineup Introduction

There will be a total of 29 types of goods available at the merchandise shop!

As original merchandise commemorating the 30th anniversary of Pokémon, we will offer "Pokémon 30th Anniversary Pin Badges" and cushions featuring the 'Pokémon Sleep' design Pokémon 30th anniversary logo. Among them, the Snorlax BIG cushion is a large size, approximately 70cm wide x 60cm high.

In addition, we will offer goods using the key visual commemorating the 3rd anniversary of 'Pokémon Sleep', such as shopping bags and T-shirts.

In addition, many other items that are characteristic of 'Pokémon Sleep' will be available, including carry-along pouches inspired by photos of sleeping faces in 'Pokémon Sleep', clear bottles and bucket hats that evoke a sense of healing, and "Oyasumi Pukuri Seals".

Let's have a fun summer with your favorite Pokémon.

★ Lineup (Partial) *Images are for illustrative purposes. Actual products may differ.

Pokémon 30th Anniversary Pin Badge (Snorlax) Pokémon 30th Anniversary Pin Badge (Pikachu) Pokémon 30th Anniversary Pin Badge (Eevee)

Snorlax BIG Cushion Shopping Bag T-shirt (3rd Anniversary Festival)

Carry-Along Pouch *Plush toys not included. Clear Bottle (Cyan Sand Beach 300ml) Bucket Hat

Bucket Hat Oyasumi Pukuri Seal Oyasumi Pukuri Seal

*Shopping bags will be given one per purchase of 10,000 yen or more (tax included) per transaction.

[Pokémon Sleep Drink Stand]

Four types of drinks inspired by those appearing in 'Pokémon Sleep' will be available, such as "Hayaoki Coffee Jelly" and "Akuma no Kiss Fruit Ole". You can enjoy them as a break during the "Pokémon Negao Stamp Rally" around the venue.

Additionally, for each drink purchased, you will receive one random 'Pokémon Sleep' original coaster (6 types in total). Enjoy your time with the Pokémon from 'Pokémon Sleep' at home too.

Location: MARK IS Minatomirai 1F "Minna no Atelier"

Notes

Images are for illustrative purposes. Actual product designs and specifications may differ slightly.

Drink sales and specifications may be changed or postponed due to various circumstances. Please be aware of this in advance.

Drink menu may change or items may be out of stock depending on availability.

Some products may contain ingredients with specific allergens. Please be cautious if you have severe allergies.

Special offers will end once supplies are depleted.

[Ohirune Kaifuku Device supported by TOTONE]

To commemorate the 3rd anniversary, 'Pokémon Sleep' is collaborating for the first time with "TOTONE", a strategic nap device developed by Toyota Motor Corporation. You can experience the "TOTONE" in a Monster Ball design with unique 'Pokémon Sleep' effects.

Furthermore, those who wish can also experience brainwave measurement with the sleep measurement service "InSomnograf". This service was developed by S'UIMIN Inc., chaired by Professor Masashi Yanagisawa, a sleep scientist. Those who experience it will receive an original design report containing their brainwave measurement results. Why not learn about your own sleep with Pokémon?

Location: MARK IS Minatomirai 5F

Notes

If you wish to experience this, please show the screen with 'Pokémon Sleep' downloaded to a staff member. The experience is free.

Due to limited availability, numbered tickets may be required during crowded times.

This service does not provide advice or diagnosis for sleep improvement.

Ohirune Kaifuku Device supported by TOTONE

[About "TOTONE"]

"TOTONE" is one of Toyota Motor Corporation's new ventures, developed by focusing on sleep deprivation, a social issue in Japan, and its associated problems. It is a strategic nap device developed by applying technologies such as comfortable space design cultivated through car manufacturing.

It supports comfortable sleep induction, sleep, and waking by combining a semi-private seat pursuing comfortable space and seating, physical stimulation with air cushions, appropriate temperature control, light, and sound to promote sleep while regulating breathing rhythm, and gently lifting the back and hips upon waking.

"TOTONE" Official Website: https://www.toyota.co.jp/totone/

* "TOTONE" is a registered trademark of Toyota Motor Corporation.

[About "InSomnograf"]

Developed by S'UIMIN Inc., founded by Professor Masashi Yanagisawa (Director of the International Institute for Sleep Medicine, University of Tsukuba), a sleep scientist. It is a sleep measurement service that measures and automatically analyzes brainwaves during sleep. As a company specializing in sleep, it provides sleep testing services for medical institutions, health management support services for corporations, and marketing support services in the sleep domain.

S'UIMIN Inc. Official Website: https://www.suimin.co.jp/

3rd Anniversary Announcement for 'Pokémon Sleep'

'Pokémon Sleep', the sleep game app available on iOS/Android, will celebrate its 3rd anniversary globally on Monday, July 20. Starting Monday, July 13, you will be able to encounter new Pokémon such as Rowlet, Chimchar, and Piplup.

Let's achieve a good sleep rhythm with the new Pokémon appearing in 'Pokémon Sleep'.

3rd Anniversary Video Released!

[Official] 'Pokémon Sleep' Almost 3rd Anniversary! Rowlet, Chimchar, and Piplup Appear!

Today, Wednesday, July 1, a commemorative video celebrating the 3rd anniversary of its release was published on the official Pokémon YouTube channel.

Please take a look.

YouTube URL: https://youtu.be/CeQ9OB4ahUc

"Almost 3rd Anniversary Campaign" to be Held!

To commemorate the 3rd anniversary on Monday, July 20, a campaign will be held from Monday, July 6, 4:00 AM to Monday, July 13, 3:59 AM, offering 150 bonus Sleep Points daily!

Treecko, Torchic, and Mudkip, who appeared in the "2nd Anniversary Festival," will be featured again, giving you a chance to encounter them more often than usual.

During the campaign, there will be various other advantageous bonuses. Why not take this opportunity to play 'Pokémon Sleep'?

* Notes

The date change for each event and campaign day is at 4:00 AM.

The date change, event start and end times are based on the user's time zone.

For more details, please check the official 'Pokémon Sleep' website.

Q. What are Sleep Points?

You can earn Sleep Points by conducting sleep research and based on your sleep score. Sleep Points can be exchanged for various items at the Sleep Point Exchange in the shop. The exchanged items can be used to help train your helper Pokémon, etc.

[About 'Pokémon Sleep']

Launched in July 2023, this is a sleep game app that makes waking up something to look forward to. Using a smartphone, you can measure, record, and analyze your sleep to collect Pokémon sleeping faces. By recording your sleep, Pokémon with similar sleep patterns will gather around Snorlax. Improve your sleep rhythm and discover various Pokémon sleeping faces. In 2024, integration with data measured by smartwatches also began.

'Pokémon Sleep' Official Website: https://www.pokemonsleep.net

* To synchronize sleep data with 'Pokémon Sleep', you will need to link with "Health Connect" and link "Health Connect" with "Google Health" or "Samsung Health" or "Garmin Connect".

<Product Information>

* Title: 'Pokémon Sleep' * Price: Free to play (in-app purchases available) * Publisher: The Pokémon Company * Developer: SELECT BUTTON Inc. * Supported OS: iOS/Android * Genre: Sleep Game * Players: 1 * Supported Languages: Japanese, English, Spanish, French, German, Italian, Korean, Chinese (Traditional) * The "Spanish" language supported by this app is "European Spanish". * App Store: https://app.adjust.com/1rys7f6f

<Rights and Trademarks>

©Pokémon/Nintendo/Creatures/GAME FREAK

Pokémon Sleep is developed by SELECT BUTTON inc.

Pocket Monsters, Pokémon, and Pokémon are trademarks of Nintendo, Creatures, and GAME FREAK.

[About Mitsubishi Estate Co., Ltd.]

A comprehensive real estate company established in 1937. With the basic mission of "Contributing to society through town development," it develops, leases, and manages office buildings and commercial facilities, hotels, and logistics facilities, primarily in Tokyo's Marunouchi district, as well as engaging in overseas business, investment management, airport operations, design and supervision, real estate brokerage, and area management. The company continues to challenge itself to create new value by considering the essential value sought by all people involved in towns, including residents, workers, and visitors, as well as various spaces and services.

Mitsubishi Estate Co., Ltd. Corporate Site: https://www.mec.co.jp/

[About Toyota Motor Corporation]

Founded in 1937. Toyota Motor Corporation is a global company transforming into a "mobility company" beyond the scope of an automobile manufacturer, with the mission of "Producing Happiness." Starting with car manufacturing, it aims to realize a richer and more sustainable society by expanding the value of mobility for people, goods, and information through "making ever-better cars" and technologies such as electrification, intelligence, and connectivity. Through its global production, sales, and R&D network, it aims to transform mobility into societal possibilities while staying close to diverse regions and societies.

Toyota Motor Corporation Official Corporate Site: https://global.toyota/

[About S'UIMIN Inc.]

A startup company originating from the University of Tsukuba, founded by sleep scientist Masashi Yanagisawa (Director of the International Institute for Sleep Medicine, University of Tsukuba). It develops and provides a sleep measurement service that measures and automatically analyzes brainwaves during sleep. As a company specializing in sleep, it offers sleep testing services for medical institutions, health management support services for corporations, and marketing support services in the sleep domain.

S'UIMIN Inc. Official Website: https://www.suimin.co.jp/

[About The Pokémon Company]

Established in 1998 by the original copyright holders to nurture Pokémon as a lasting brand, specializing in the Pokémon content as its name suggests. Through content and product creation, marketing, and all other activities, it focuses on bringing out the individuality of Pokémon and conveying their appeal widely. The group consists of 14 companies worldwide, including its own, with 15 offices.

The Pokémon Company Corporate Site: https://corporate.pokemon.co.jp/