Announcement of "Cooking Class" Service Launch as Part of the "Male Childcare Participation Promotion Program" (Nickname: Nurturing Papa Program)

Home Made Cooking Co., Ltd. (Ota-ku, Tokyo; President Keiko Yoshidome), which operates cooking schools nationwide, will launch its first cooking class in Fukuoka on May 24th (Sunday) as part of the "Male Childcare Participation Promotion Program" (nickname: Nurturing Papa Program).

■ Male Childcare Participation Promotion Program: Background of Development

While the rate of paternity leave acquisition has increased due to government and corporate promotion, there remain challenges regarding the actual contribution during the leave period. According to a survey by the Ministry of Internal Affairs and Communications (*1), the average time spent on housework by husbands in households with children under 6 years old remains extremely low compared to their wives.

Our company believes that this gap arises from "insufficient opportunities to acquire knowledge and skills." Therefore, we aim to create an environment where fathers can joyfully learn cooking knowledge and skills, and confidently play an active role in their families.

*1 Ministry of Internal Affairs and Communications, Labor Force Survey Office
Regarding the increase in time spent on housework by husbands (in households with a couple and children) with children under 6 years old, based on the results of the 2021 Survey on Time Use and Leisure Activities.

■ Practical Training in Popular Menus with 3 Cooking Classes! Recipe Book for 1 Week (Breakfast, Lunch, Dinner) Total 21 Meals and Video Distribution of All Menu Preparations

Practical training menus include Ginger Pork, Demi-glace style Cheese Hamburg Steak, and Salmon and Shrimp White Stew.

The cooking classes (total of 3 sessions) will focus on main dinner dishes. In addition to acquiring basic cooking skills, participants will also learn how to create a 1-week meal plan.

* Target Audience

Primarily men in their late 20s to early 40s, with content designed to be accessible even for those with little cooking experience.

* Home Cooking Emphasizing Basics

To enable even cooking beginners to practice, the classes emphasize basic cooking techniques essential for home cooking, such as ingredient preparation and making dashi stock.

* Ingredient Composition Easy for Shopping

Recipes use ingredients readily available at local supermarkets, making them easy to repeat at home.

* 1-Week Meal Plan Story

Weekdays feature everyday home cooking, while weekends incorporate family-oriented menus that children can enjoy together.

With an instructor nearby, questions can be resolved immediately on the spot. Participants can experience the "feel" that is difficult to convey through videos through practical training. Cooking will transform from "just somehow" to "skills reproducible at home."

Participants will receive a recipe book for "1 week's meal plan (21 meals)" and access to video tutorials for all menu preparations.

■ Male Childcare Participation Promotion Program: Structure and Provision System

The "Male Childcare Participation Promotion Program" (nickname: Nurturing Papa Program) is a corporate training package developed by Teno. Holdings Co., Ltd. (Fukuoka City, Fukuoka Prefecture; President Hiroko Ikeuchi) within its group companies, strongly promoting male participation in housework and childcare. This program is Japan's first (according to Teno. Holdings Co., Ltd. research) package service that allows male employees to receive cooking classes, baby bathing training, and baby food training in a one-stop manner during their paternity leave.

Home Made Cooking Co., Ltd., as a group company of Teno. Holdings Co., Ltd., will be responsible for operating the cooking classes.

Furthermore, Fukuoka Financial Group, Inc. has been decided as the first company to adopt this program, and the first cooking class will be held on May 24th (Sunday) at Home Made Cooking Fukuoka School.

● Home Made Cooking Fukuoka School

Address: Sakura Building 2F, 2-1-19 Akasaka, Chuo-ku, Fukuoka City, Fukuoka Prefecture

https://www.homemade.co.jp/sch_detail.htm?school_no=438130

■ Future Outlook

The "Male Childcare Participation Promotion Program" (nickname: Nurturing Papa Program) will begin service provision on May 24, 2026, and training will be conducted throughout the year.

Our company, in conjunction with Teno. Holdings Co., Ltd. and its group companies, will use this achievement as a model case to expand horizontally to companies nationwide that promote DE&I (Diversity, Equity & Inclusion) in human capital management, contributing to the realization of a society where everyone can balance childcare and work.

■ About Home Made Cooking Co., Ltd.

Home Made Cooking is a cooking school founded in 1973 (Showa 48). It started as the "Home Baking Research Center" in Yokohama, Kanagawa Prefecture, with the desire to "make delicious freshly baked bread easy for any household to make."

It operates 55 schools nationwide, with approximately 200,000 members attending annually. It is a practical, hands-on cooking school where participants can enjoy learning to cook in a homely atmosphere.

【Company Overview】

Company Name: Home Made Cooking Co., Ltd.
Headquarters: Tokyo Ryutsu Center Building 5F, 6-1-1 Heiwajima, Ota-ku, Tokyo
Representative: President Keiko Yoshidome