Hotel New Awaji Group to Open Two Luxury Resort Hotels on Awaji Island, Strengthening Focus on Affluent International Visitors; Grand Opening Scheduled for January 2027
Hotel New Awaji Group, which operates 20 hotels in Western Japan, announced the opening of two new high-class service hotels on Awaji Island in January 2027. With a total project cost of approximately 9 billion yen, the largest in the group's history, they aim to attract affluent international visitors and diverse domestic travelers, revitalizing regional tourism.
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Hotel New Awaji Group (Headquarters: Sumoto City, Hyogo Prefecture, Representative Director and President: Manabu Kinoshita), which operates 20 group hotels in Western Japan, will open new hotels offering high-class services on the east and west coasts of Awaji Island in January 2027.
§ Sumoto City Komoe Coast Hotel Project (Kojima, Sumoto City, Hyogo Prefecture)
A luxury hotel representing the highest class of the Hotel New Awaji Group. In addition to the four rooms completed in the first phase of construction, a new six-story building with 21 guest rooms will be built, each featuring an open-air hot spring bath on a terrace overlooking the Kitan Strait on Awaji Island's east coast, making a total of 25 rooms for its grand opening. The Japanese-Western style guest rooms, each over 100 square meters in size and designed as suites, allow guests to enjoy a private hot spring bath, and also offer access to a tour of the various large hot spring baths at the group's hotels lined along the coastline. In addition to an open-kitchen dining area that provides a culinary experience showcasing the Hotel New Awaji Group's accumulated skill and presentation, renowned for its Japanese and Western cuisine utilizing Awaji Island's abundant ingredients, there will also be a guest lounge with an exceptionally open roof terrace on the top floor.
Accommodation fees are expected to average approximately 300,000 yen per night per room. The goal is to provide top-class facilities and services that meet the needs of affluent international visitors, whose numbers are expected to increase with the internationalization of Kobe Airport, the operation of charter flights, and the target of regular international flights by April 2030, in addition to the three-generation family trips from nearby areas that have traditionally supported the Hotel New Awaji Group, and long-stay travelers from the Tokyo metropolitan area to the Kansai region.
Image perspective of Sumoto City Komoe Coast Hotel Project
§ Minamiawaji City Keino Matsubara Hotel Project (Matsuo, Minamiawaji City, Hyogo Prefecture)
Hotel New Awaji Group's first all-inclusive hotel. On a luxurious site of approximately 13,000 square meters facing Keino Matsubara, a scenic spot on Awaji Island's west coast famous for its sunsets overlooking the Seto Inland Sea, there will be a three-story accommodation building with just 36 guest rooms, a two-story dining and hot spring bath building, two villa-type guest rooms, and a beachside pool. It will be an all-inclusive model, with dining costs and facility usage fees included in the accommodation fee. Standard guest rooms will be approximately 50 square meters, with an average price of about 90,000 yen per room per night.
It offers an environment that delivers a wellness stay where mind and body are refreshed and liberated: including an all-day dining service that offers Awaji Island ingredients tailored to each scene from check-in to check-out, a large hot spring bath with Uzushio Onsen "Ten no Yu" equipped with saunas and cold baths, and adjacent fitness facilities. Guests can also relax their bodies with walks or runs along the approximately 2.5-kilometer white sand and pine-covered beach, feeling the sea breeze.
In addition to traditional customer segments such as couples, families, and group travelers, it is also suitable for domestic and international guests seeking a leisurely long stay in the beautiful environment created by the Seto Inland Sea and Keino Matsubara, sung about in the Manyoshu, while experiencing Awaji Island's culture and climate through experiential programs linked to traditional industries and agriculture/fisheries.
Image perspective of Minamiawaji City Keino Matsubara Hotel Project
The total project cost for these two projects combined is estimated to be approximately 9 billion yen, the largest in the Hotel New Awaji Group's history, with about 2.64 billion yen coming from the Ministry of Economy, Trade and Industry's Large-Scale Growth Investment Subsidy for medium and small-sized enterprises. Furthermore, the Sumoto City Komoe Coast Project plans to receive tax incentives, such as property tax benefits, based on the city's corporate inducement ordinance.
■ Sumoto City Komoe Coast New Hotel Overview
Location: 5-1 Kojima, Sumoto City, Hyogo Prefecture, 656-0023
Opening Date: Scheduled for late January 2026
Site Area: 4901.48 square meters
Building Area: 1729.27 square meters
Total Floor Area: 6094.18 square meters
Total Project Cost: Approximately 4.4 billion yen
Facility Overview:
25 guest rooms (all with open-air hot spring baths)
*1 room with a heated private pool, 1 room with a sauna & heated private pool
Open-kitchen dining, reception & lounge, roof terrace & guest lounge
Hot Spring Information: Sumoto Onsen Uruoi no Yu (Alkaline simple hot spring)
Access:
Approx. 15 minutes by car from Sumoto Interchange on Kobe-Awaji-Naruto Expressway
*Parking: Free
Approx. 5 minutes by car/taxi from Sumoto Bus Center
*Shuttle service to Bus Center available: Free
Approx. 60 minutes by express bus from JR Kosoku Maiko Station to Sumoto Bus Center
Approx. 70 minutes by car from Kobe Airport, approx. 90 minutes from Osaka Itami Airport
Approx. 120 minutes by car from Kansai International Airport, approx. 50 minutes from Tokushima Airport
Nearby Tourist Attractions: Sumoto Castle Ruins, Oishi Park, Ayuya Falls, Senkoji Temple of Senzan, Ohama Beach, Setonaikai National Park Narugashima
■ Minamiawaji City Keino Matsubara New Hotel Overview
Location: 656-0
§ Sumoto City Komoe Coast Hotel Project (Kojima, Sumoto City, Hyogo Prefecture)
A luxury hotel representing the highest class of the Hotel New Awaji Group. In addition to the four rooms completed in the first phase of construction, a new six-story building with 21 guest rooms will be built, each featuring an open-air hot spring bath on a terrace overlooking the Kitan Strait on Awaji Island's east coast, making a total of 25 rooms for its grand opening. The Japanese-Western style guest rooms, each over 100 square meters in size and designed as suites, allow guests to enjoy a private hot spring bath, and also offer access to a tour of the various large hot spring baths at the group's hotels lined along the coastline. In addition to an open-kitchen dining area that provides a culinary experience showcasing the Hotel New Awaji Group's accumulated skill and presentation, renowned for its Japanese and Western cuisine utilizing Awaji Island's abundant ingredients, there will also be a guest lounge with an exceptionally open roof terrace on the top floor.
Accommodation fees are expected to average approximately 300,000 yen per night per room. The goal is to provide top-class facilities and services that meet the needs of affluent international visitors, whose numbers are expected to increase with the internationalization of Kobe Airport, the operation of charter flights, and the target of regular international flights by April 2030, in addition to the three-generation family trips from nearby areas that have traditionally supported the Hotel New Awaji Group, and long-stay travelers from the Tokyo metropolitan area to the Kansai region.
Image perspective of Sumoto City Komoe Coast Hotel Project
§ Minamiawaji City Keino Matsubara Hotel Project (Matsuo, Minamiawaji City, Hyogo Prefecture)
Hotel New Awaji Group's first all-inclusive hotel. On a luxurious site of approximately 13,000 square meters facing Keino Matsubara, a scenic spot on Awaji Island's west coast famous for its sunsets overlooking the Seto Inland Sea, there will be a three-story accommodation building with just 36 guest rooms, a two-story dining and hot spring bath building, two villa-type guest rooms, and a beachside pool. It will be an all-inclusive model, with dining costs and facility usage fees included in the accommodation fee. Standard guest rooms will be approximately 50 square meters, with an average price of about 90,000 yen per room per night.
It offers an environment that delivers a wellness stay where mind and body are refreshed and liberated: including an all-day dining service that offers Awaji Island ingredients tailored to each scene from check-in to check-out, a large hot spring bath with Uzushio Onsen "Ten no Yu" equipped with saunas and cold baths, and adjacent fitness facilities. Guests can also relax their bodies with walks or runs along the approximately 2.5-kilometer white sand and pine-covered beach, feeling the sea breeze.
In addition to traditional customer segments such as couples, families, and group travelers, it is also suitable for domestic and international guests seeking a leisurely long stay in the beautiful environment created by the Seto Inland Sea and Keino Matsubara, sung about in the Manyoshu, while experiencing Awaji Island's culture and climate through experiential programs linked to traditional industries and agriculture/fisheries.
Image perspective of Minamiawaji City Keino Matsubara Hotel Project
The total project cost for these two projects combined is estimated to be approximately 9 billion yen, the largest in the Hotel New Awaji Group's history, with about 2.64 billion yen coming from the Ministry of Economy, Trade and Industry's Large-Scale Growth Investment Subsidy for medium and small-sized enterprises. Furthermore, the Sumoto City Komoe Coast Project plans to receive tax incentives, such as property tax benefits, based on the city's corporate inducement ordinance.
■ Sumoto City Komoe Coast New Hotel Overview
Location: 5-1 Kojima, Sumoto City, Hyogo Prefecture, 656-0023
Opening Date: Scheduled for late January 2026
Site Area: 4901.48 square meters
Building Area: 1729.27 square meters
Total Floor Area: 6094.18 square meters
Total Project Cost: Approximately 4.4 billion yen
Facility Overview:
25 guest rooms (all with open-air hot spring baths)
*1 room with a heated private pool, 1 room with a sauna & heated private pool
Open-kitchen dining, reception & lounge, roof terrace & guest lounge
Hot Spring Information: Sumoto Onsen Uruoi no Yu (Alkaline simple hot spring)
Access:
Approx. 15 minutes by car from Sumoto Interchange on Kobe-Awaji-Naruto Expressway
*Parking: Free
Approx. 5 minutes by car/taxi from Sumoto Bus Center
*Shuttle service to Bus Center available: Free
Approx. 60 minutes by express bus from JR Kosoku Maiko Station to Sumoto Bus Center
Approx. 70 minutes by car from Kobe Airport, approx. 90 minutes from Osaka Itami Airport
Approx. 120 minutes by car from Kansai International Airport, approx. 50 minutes from Tokushima Airport
Nearby Tourist Attractions: Sumoto Castle Ruins, Oishi Park, Ayuya Falls, Senkoji Temple of Senzan, Ohama Beach, Setonaikai National Park Narugashima
■ Minamiawaji City Keino Matsubara New Hotel Overview
Location: 656-0