[Pepper Lunch] 'World Pepper Rice Day' Returns on July 3 (Fri): Buy One Beef Pepper Rice, Get One Free for One Day Only

Key facts

  • [Pepper Lunch] 'World Pepper Rice Day' Returns on July 3 (Fri): Buy One Beef Pepper Rice, Get One Free for One Day Only
  • Pepper Lunch, operated by Hot Palette Co., Ltd., will hold 'World Pepper Rice Day' on Friday, July 3, 2026. Commemorating the opening date of the first Pepper Lunch store, the campaign offers one free Beef Pepper Rice for each purchase, available at 570 stores across 17 countries and regions. Following last year's positive reception, the event is being held again this year.
  • Source: PR Times
  • Date: June 3, 2026

Direct answer

Pepper Lunch, operated by Hot Palette Co., Ltd., will hold 'World Pepper Rice Day' on Friday, July 3, 2026. Commemorating the opening date of the first Pepper Lunch store, the campaign offers one free Beef Pepper Rice for each purchase, available at 570 stores across 17 countries and regions. Following last year's positive reception, the event is being held again this year.

Citation
[Pepper Lunch] 'World Pepper Rice Day' Returns on July 3 (Fri): Buy One Beef Pepper Rice, Get One Free for One Day Only (June 3, 2026), PR Times
Source
PR Times
Date
June 3, 2026
Pepper Lunch, operated by Hot Palette Co., Ltd., will hold 'World Pepper Rice Day' on Friday, July 3, 2026. Commemorating the opening date of the first Pepper Lunch store, the campaign offers one free Beef Pepper Rice for each purchase, available at 570 stores across 17 countries and regions. Following last year's positive reception, the event is being held again this year.
キャンペーンNQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 3, 2026 at 11:00
  • 🔍 Collected: June 3, 2026 at 11:25 (25 min after Published)
  • 🤖 AI Analyzed: June 7, 2026 at 01:16 (85h 51m after Collected)
Pepper Lunch, Pepper Lunch PLUS, Musashi Hamburger, and Rocks Hamburger, all operated by Hot Palette Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Takashi Ikeno), will hold 'World Pepper Rice Day' on July 3, the opening date of the first Pepper Lunch store. Following the great success of last year's event, this year's campaign will be held simultaneously at 570 stores*² across 17 countries and regions, responding to customer demand. On Friday, July 3, customers who purchase one serving of the flagship menu item, Beef Pepper Rice (Rice M / Regular Meat), will receive a second serving of Beef Pepper Rice (Rice M / Regular Meat) for free, limited to dine-in orders. In conjunction with this campaign, July 3 was officially registered as 'Pepper Rice Day' with the Japan Anniversary Association last year. Enjoy two servings by yourself, or share with friends and family. Let's celebrate 'Pepper Rice Day' together! *¹ Excluding Tokyo Racecourse store (closed for the day). The campaign will be held at all stores except for special circumstances such as regular holidays. Information on stores closed on the day will be announced on the official website. *² As of April 2026. ◆ Date: Friday, July 3, 2026 ~About the free serving~ *Held worldwide Customers who visit the store on the day and purchase one 'Beef Pepper Rice (Rice M / Regular Meat / 890 yen including tax)' will receive one 'Beef Pepper Rice (Rice M / Regular Meat)' for free (dine-in only). ◆ Participating Stores All stores in Japan (Pepper Lunch, Pepper Lunch PLUS, Musashi Hamburger, Rocks Hamburger) And 570 stores across 17 countries and regions worldwide *Excluding Tokyo Racecourse store (closed for the day) *The campaign will be held at all stores except for special circumstances such as regular holidays. *Information on stores closed on the day will be announced on the official website. *Contents are subject to change without notice. *The campaign may end at each store when ingredients run out. *The campaign may not be possible due to equipment malfunctions. *Orders may be refused if it is deemed difficult to serve within business hours. *Congestion is expected on the day. Please allow plenty of time for your visit. *It may take longer than usual to serve food. Please understand in advance. *You may have to wait for a long time on the day. Please stay hydrated to prevent heatstroke while waiting. ◆ About 'Pepper Lunch' ―Over 30 years of dedication, a unique dining experience― The steam rising from the sizzling hot iron plate, the sound of meat grilling, the rich aroma of freshly ground black pepper, and the excitement of finishing the dish yourself. A dining experience that engages all five senses, turning everyday meals into a 'rich' feast. Official website: https://www.pepperlunch.com/ X (formerly Twitter): https://x.com/pepperlunch_JP Instagram: https://www.instagram.com/pepperlunch_pr/ Facebook: https://www.facebook.com/pepperlunch_pr/ Official mobile app: https://pepperlunch.com/app ◆ About 'Hot Palette Co., Ltd.' ―Bringing smiles to the world through unique food― Hot Palette Co., Ltd. was founded in 2020 with the desire to bring smiles to the world through 'food,' an essential part of life. The company operates multiple brands including 'Pepper Lunch' and constantly aims to develop brands that offer addictive 'deliciousness' and the next level of 'fun.' Through its restaurant business, franchise business, and food ingredient wholesale business, Hot Palette continues to provide happiness that fills both stomachs and hearts with 'deliciousness' and 'fun,' unafraid to take on challenges. Company Name: Hot Palette Co., Ltd. Headquarters: FORECAST Kameido 5F, 2-27-7 Kameido, Koto-ku, Tokyo Corporate Website: https://hotpalette.co.jp/

FAQ

Where is World Pepper Rice Day held?

At all Pepper Lunch stores in Japan and 570 stores across 17 countries and regions worldwide.

What is the target product for the campaign?

Beef Pepper Rice (Rice M / Regular Meat, 890 yen including tax).

What are the conditions for the free serving?

Purchase one serving of the target product and dine in.

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