Real-time 'Visualization' of Flyer Responses. A New Posting x QR Tracking Service 'Makasete Scan'

Makasete Group (operated by Paper Showers Co., Ltd. / Headquarters: Iida City, Nagano Prefecture), developing flyer design that generates responses, printing, and posting services in Nagano and Yamanashi prefectures under the slogan "A single flyer can sometimes change a life," will officially launch a new service called "Makasete Scan" on Monday, April 27, 2026, which allows real-time measurement and analysis of flyer responses. In recent years, posting has been re-evaluated as an effective means of delivering information directly to the mailboxes of local residents. Internet advertising is strong at acquiring "prospective customers who are interested in products and services," while posting has the strength of providing an "opportunity" for people who have no interest, so-called potential customers, to "get to know" them. The practice of creating an opportunity through posting to guide them to the Web, and sublimating prospective customers into purchasing customers through internet advertising, is being carried out regardless of the size of the company. We are now in an era where "visualization of effects" is essential for advertising measures. In response to the needs of clients who want to immediately grasp "when, where, and how much response there was" in posting to lead to subsequent improvements, we have developed a proprietary measurement system. ■ Three Values Realized by "Makasete Scan" "Visualization" of Response Through a dedicated QR code printed on the flyer, access trends by day, day of the week, time period, and device are aggregated in real-time. You can check quantitative data on exactly when targets responded immediately after distribution begins. Flexibility of Destination The destination of the QR code is not limited to Web pages, but can be optimally designed for each project, such as "Phone," "PDF," or "Official LINE." It can be tailored according to the industry and purpose, such as a menu PDF for restaurants, a phone call for store attraction, or official LINE registration for fan building. Phone calls prevent opportunity loss by saving the trouble of transcribing numbers, making it possible to quantify phone responses that were previously difficult to measure. Clear Flat Rate for All Areas No price fluctuation depending on the distribution area. Providing QR code creation and analysis reports is free, making it easy to calculate the ROI of measures. Additionally, our creative team will accompany and support you in proposing designs for QR placement positions and inducement wording to maximize responses. ■ Pricing Structure When using this service, we have set a clear pricing structure where you can receive a flat-rate distribution and measurement service in all areas, rather than prices varying by area. - Makasete Scan (common to all areas, with response report): 7 yen per copy (excluding tax) - Incidental services: QR code creation, analysis report provision: Free * Flyer design and printing costs are separate. * QR Code is a registered trademark of DENSO WAVE INCORPORATED. TEL: 0120-881-986 (Makasete Group) ■ About Makasete Group The Makasete Group has built a strong distribution system with 9 bases and approximately 700 registered distribution partners (entire group). As a result of quality improvement for over 25 years, we have achieved a track record of achieving a low CPA (Cost Per Acquisition) at the top national level, providing high response effects. Because of this scale, we have built a system that can absorb price differences depending on the area and achieve "7 yen flat rate for all areas." To maintain distribution quality, we have our own distribution organization and create dedicated distribution maps indicating post locations and routes, the only one in the industry. By grasping the trajectories of distribution partners using a GPS app, we strive to deter fraud and ensure distribution accuracy. By linking with our independently developed WEB ordering system "Makasete-kun," everything from ordering to response measurement is completed one-stop. The high accuracy of distribution supports the reliability of QR response data. ■ About Paper Showers Co., Ltd. Established on January 12, 2000. Our mission is to "face customers' issues 'honestly' and connect people to people, companies to companies, and people to companies." In our core posting business, we consider flyers as "letters" from companies to local residents, providing "opportunities" to enrich their lives. We also aim to be a company that can create "excitement" in local communities by building various infrastructures in regional cities, such as operating the housing consultation center "Sumai Port 21" and the rental hall "Minami-Matsu Hall." Company Profile Company Name: Paper Showers Co., Ltd. (Makasete Group) Representative Director and President: Taiki Muramatsu Head Office Location: 1697-5 Kamigobeppu, Iida City, Nagano Prefecture Established: January 12, 2000 Capital: 30 million yen Business Content: - Posting business in regional cities (door-to-door distribution of flyers) - Specialized light work business - Development and sales of computer software - Mail order - Operation of "Sumai Port 21" stores in Nagano Prefecture - Rental hall business