Book Your Cat's "Boarding" Early This Summer. Cat-Exclusive Hotel "Nekobeya" Sees Summer Reservations Take Off - Some Locations Nearing Full Capacity for Obon Week. Dynamic Pricing Means "The Earlier, The Better Deal."

Pechika Inc. (Headquarters: Minato-ku, Shiba, Tokyo; Representative Director: Atsuo Watanabe), which operates the cat-exclusive pet hotel and salon "Nekobeya" at 20 locations nationwide, announces that reservations for the busy summer season are in full swing. Some locations are already nearing full capacity during the Obon period (mid-August), and the company is urging owners who will be away for travel or returning to their hometowns to book early. "Nekobeya" employs "dynamic pricing," which optimizes rates based on reservation status. This means that prices are lower when there is more availability and tend to increase closer to the reservation date. Consequently, even for the same Obon period, booking earlier generally results in a better deal.

Background: Summer Sees Increased Demand for Cat Boarding (According to Public Data)

Various public data indicate a rise in demand for cat boarding services during the summer. The number of cat owners is approximately 8.84 million, exceeding the number of dog owners at about 6.82 million (Pet Food Association, 2025). The most common reason for wanting to board a cat is "travel" at 58% (Kyowa Pharmaceutical, 2024). Summer, when travel and hometown visits are concentrated, is precisely the time when demand for cat boarding services peaks. Furthermore, approximately 80% of people prioritize safety over price when choosing a pet hotel (Aeon Pet, 2023), making "peace of mind" the deciding factor rather than "low cost."

Obon Reservations Already Underway - Book Early

"Nekobeya" has already begun accepting reservations for the summer (Obon and summer holidays), and some locations are nearing full capacity for the Obon period. Popular dates tend to fill up quickly, so we recommend booking or consulting early once your travel or hometown visit plans are finalized.

"The Earlier, The Better Deal" - The Mechanism of Dynamic Pricing

"Nekobeya" utilizes dynamic pricing, which automatically optimizes rates based on factors such as reservation status. Prices are lower when there is ample availability early on and tend to increase closer to peak reservation periods. Therefore, even for the same Obon period, booking earlier generally leads to a better deal. Early booking also offers the advantage of securing desirable dates at a more affordable price.

Reasons for Peace of Mind - Cat-Exclusive, Fully Private Rooms

"Nekobeya" specializes in boarding cats exclusively and offers fully private rooms for each cat. In response to owners' concerns about safety, the facility is designed with cats' unique anxieties in mind: it is "cat-exclusive" to avoid contact with dogs, offers "fully private rooms" to prevent interaction with other cats, allows monitoring via camera, and features an attached salon that does not require anesthesia. Many locations have received Google reviews of 4.8 stars or higher, and the service operates across 20 stores nationwide.

Concerns When Boarding a Cat

Nekobeya's Solution

Environment shared with other animals like dogs

"Cat-exclusive" service, boarding only cats. No contact with dogs.

Stress from an unfamiliar environment

"Fully private rooms" for each family. Cats can relax at their own pace.

Inability to see the cat while boarding

Monitor their condition via camera, providing peace of mind even when apart.

Concern about anesthesia for grooming like shampooing

Attached salon uses a unique "anesthesia-free" cat-exclusive grooming technique.

Staff Comment

"During this season when people travel or visit their hometowns, the number of owners looking for boarding for their cats significantly increases. This year, some locations are already starting to fill up for Obon. At 'Nekobeya,' the earlier you book, the lower the price, so we encourage you to consult with us early to secure good dates at a great price. This summer too, we will board each cat in a fully private room, ensuring they have a comfortable and secure stay." (Pechika Inc. / Reservation Center: Muraoka)

About "Nekobeya" Summer Reservations

Item

Details

Acceptance

Now accepting reservations for summer (Obon and summer holidays)

Reservation Status

Obon period nearing full capacity at some locations (popular dates tend to fill up early)

Pricing Features

Dynamic pricing adopted. Prices are lower earlier and tend to be higher closer to the date.

Reservations & Inquiries

https://nekobeya.pechika.jp/?reserve=1

List of Sources (Background Data)

・Japan Pet Food Association "2025 (Reiwa 7) National Dog and Cat Ownership Survey" (Announced December 2025). Dogs approx. 6.82 million / Cats approx. 8.84 million. https://petfood.or.jp/data-chart/

・Kyowa Pharmaceutical Co., Ltd. "Survey on Living with Cats" (Announced February 22, 2024 - 1,270 cat owners). Most common reason for boarding: "Travel" 58%. https://prtimes.jp/main/html/rd/p/000000023.000008666.html

・Aeon Pet Co., Ltd. "Asked 112 People Who Have Used a Pet Hotel! About 80% Prioritize Safety Over Price!" (Announced February 10, 2023). https://prtimes.jp/main/html/rd/p/000000014.000048150.html

Company Profile

Company Name

Pechika Inc.

Representative

Atsuo Watanabe, Representative Director

Head Office Location

3-13-5 Shiba, Minato-ku, Tokyo

Established

March 13, 2015

Business Activities

Operation of cat-exclusive pet hotel "Nekobeya" and cat-exclusive shampoo/trimming salon "Nekobeya Salon" / Animal hospital / Operation of cat-exclusive groomer training institution "Nekobeya Academy" / Franchise development of the same business

Number of Stores

14 directly managed stores / 6 franchise stores, total 20 stores

Official Website

https://nekobeya.pechika.jp/

Contact for Inquiries

Pechika Inc. Public Relations Representative: Hamaya Email: contact@pechika.co.jp / Phone: 050-1808-0235 (Reception hours 9:00-18:00)