Pechika Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Atsuo Watanabe), which operates cat specialty shampoo and grooming salons 'Nekobeya Salon' and cat specialty private room pet hotels 'Nekobeya' across 20 locations nationwide, is launching its second phase of franchise owner recruitment. The second phase introduces a revamped model focused on cat specialty grooming salons, a rarity in Japan, designed for individuals with no qualifications or experience to start and run independently. Three selectable business plans are available, allowing for the addition of up to two cat specialty hotel rooms to increase revenue if desired.

- Cat Specialty Salon 'Nekobeya Salon Minato Main Branch' URL: https://nekobeya.pechika.jp/salon/minato.html

- Cat Specialty Pet Hotel 'Nekobeya' URL: https://nekobeya.pechika.jp/

- Franchise Recruitment Page (Phase 2): https://www.fc-mado.com/detail/3669

[Featured on Franchise no Madoguchi]

The franchise is also listed on the rankings of 'Franchise no Madoguchi,' a major comparison media for prospective franchisees. Its rare positioning as a 'cat specialty salon' and a system refined over 10 years and over 50 million yen, resulting in all stores being profitable after their second year of operation, has garnered interest from those aspiring to independence.

View the Franchise no Madoguchi Page

[Background for Phase 2 Recruitment] -- 'There are hardly any salons that can properly handle cats.'

The number of pet cats in Japan has reached 8.83 million, significantly exceeding the 7.05 million pet dogs (according to a survey by the Japan Pet Food Association). However, grooming salons that can properly handle cats are still few in number.

Many salons are dog-centric and tend to refuse cats, and grooming at veterinary clinics often requires anesthesia. 'There are no salons that cat owners can confidently entrust their cats to, especially those who are not good with dogs' – this lack of options has been a long-standing concern for cat-owning households. The second phase of recruitment aims to expand the network of 'cat specialty salon' providers nationwide, together with cat lovers.

[Nekobeya Salon FC - 6 Features]

1. No qualifications or experience needed. Start alone from home with minimal fixed costs.

No special qualifications are required in the grooming industry. If you open a salon from home, rent is zero, and if you start alone, there are no labor costs. By keeping fixed costs low, it's easier to manage financially even in the early stages when sales are uncertain, allowing you to take a step forward at your own pace without incurring significant debt.

2. Unique cat-specialty shampoo technique without anesthesia – a rare position that avoids price competition.

While more people own cats than dogs, there are still very few salons that can properly handle cats. Many salons refuse cats, and veterinary clinics require anesthesia – in this context, specializing solely in cats provides differentiation. The cat-specialty shampoo technique, which does not use anesthesia, allows for high pricing, approximately double that of dog grooming, ensuring profitability even with a small number of customers.

3. Become a professional groomer from scratch with about one month of training.

Even with no prior experience, you can learn the basics from scratch through about one month of training at headquarters, including how to handle cats, nail trimming, restraint techniques, cat-specific shampoos, and procedures without anesthesia. The training includes not only classroom learning but also customer service experience at actual stores. Furthermore, you will learn everything about managing the business, such as appointment management, customer service, and understanding sales figures, allowing for a confident start even for beginners.

4. Recruitment and customer acquisition are also fully supported by HQ's professional team.

Customer acquisition and recruitment are common stumbling blocks for many new business owners. HQ's professional team handles website development, Instagram and Google Maps optimization, and web advertising operations, taking charge of attracting customers. When staff recruitment becomes necessary, HQ also supports everything from recruitment to retention. Owners can focus on caring for and grooming their beloved cats.

5. In addition to the salon, you can choose to add up to two cat specialty hotel rooms.

Approximately 30% of pet hotel users request shampoo services, making salons and hotels a good match. If desired, you can add up to two hotel rooms and generate revenue from both, even when working alone. Adding hotel rooms is an optional choice, not a requirement, and can be selected based on your lifestyle and financial situation.

6. Operational design that runs on a system, and the reproducibility of all stores achieving profitability after their second year of operation.

Over 10 years and over 50 million yen have been invested to document customer acquisition, daily operational workflows, grooming procedures, and customer service into manuals. As a result of establishing a system to a level where 'anyone can achieve the same quality,' all stores have become profitable after their second year of operation. This operational design allows for the reproduction of 'the usual Nekobeya' from day one, without depending on the individual owner's capabilities.

[Three Selectable Business Plans] -- Tailored to Your Lifestyle and Finances

Plan

Business Style

Features

1 Home-based Salon Only

Home-based Business

Zero rent, start with minimal fixed costs alone. For those who want to start comfortably.

2 Home-based Salon + 2 Hotel Rooms

Home-based Business

Add cat specialty hotel rooms to the salon for increased revenue (optional).

3 Leased Store Salon Only

Leased Property Business

Start seriously by choosing a location. For those who want to expand their business area.

* Plans 1 and 2 allow for home-based operation, with the addition of hotel rooms being an optional choice. All plans allow for starting alone with no qualifications or experience, and with the salon as the main focus, aim for single-month profitability in as little as one month.

* Details such as initial costs, royalties, and financial projections will be provided at free individual information sessions (online) or upon request for materials.

* Information regarding sales, expenses, and other financial matters provided by our company represents figures and possibilities achievable when operating 'Nekobeya' and 'Nekobeya Salon' in accordance with our guidance and advice, and does not guarantee similar results.

[Recommended for People Like This]

- Those who love cats and want to turn that passion into a lifelong career.

- Those who want to own their own salon but have no qualifications or experience.

- Those considering a career change from their current job or seeking independence / those who want to start gradually with a side business or multiple jobs.

- Those who want to achieve independence from home, alone, at their own pace, while avoiding large loans.

[Message from the Representative] Atsuo Watanabe, President of Pechika Co., Ltd.

'We want to connect the desire to work with cats, driven by a love for them, to a sustainable way of working – that is the spirit behind our second phase. Cat specialty grooming salons are still very few. That's precisely why we've created a model that allows anyone, regardless of qualifications or experience, to start from home alone, as long as they have the passion. We will hand over the system we've refined over 10 years and 50 million yen directly to our new owners. Our information sessions are completely free and online, with absolutely no aggressive sales tactics. If you're even slightly curious, please come and hear what we have to say.'

[Phase 2 Franchise Owner Recruitment Details]

Item

Details

Recruitment Area

Nationwide

Target Audience

Cat lovers (beginners, no qualifications, can start alone) / those aspiring for career change and independence / sole proprietors looking to start with a side business or multiple jobs, etc.

Business Plans

1 Home-based Salon Only / 2 Home-based Salon + 2 Hotel Rooms / 3 Leased Store Salon Only

Training

Classroom lectures + practical training at headquarters and actual stores (approx. 1-6 months)

Information Session

Online format (30-60 minutes) / Completely free / Held regularly / Family members welcome to attend

Application/Inquiries

https://www.fc-mado.com/detail/3669 / nekobeya_fc@pechika.co.jp / 050-1808-0235 (9:00 AM - 6:00 PM)

* Details on franchise fees, royalties, financial models, etc., will be provided at free individual information sessions or upon request for materials.

[Company Overview]

Item

Details

Company Name

Pechika Co., Ltd.

Representative

Atsuo Watanabe, President

Head Office Location

3-13-5 Shiba, Minato-ku, Tokyo

Established

March 13, 2015

Capital

3.3 million yen (Capital reserve: 10 million yen)

Business Description

Operation of cat specialty shampoo and grooming salons 'Nekobeya Salon' and cat specialty pet hotels 'Nekobeya' / Veterinary clinics / Franchise development for the same businesses

Number of Stores

14 directly managed stores / 6 FC franchise stores, Total 20 stores (All stores profitable after the second year of operation)

Brand Site

https://nekobeya.pechika.jp/

Corporate Site

https://www.pechika.co.jp/

[Contact for Media Inquiries]

Pechika Co., Ltd. Franchise Business Division, Hamaya Email: nekobeya_fc@pechika.co.jp / Phone: 050-1808-0235 (Reception hours 9:00 AM - 6:00 PM)

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  • Source: PR TIMES
  • Category: フランチャイズ募集