Cat-Exclusive Pet Hotel 'Nekobeya' Reaches 20 Locations Nationwide, Including Directly Managed and Franchise Stores

Pechika Inc. (Headquarters: Minato Ward, Tokyo; President and CEO: Atsuo Watanabe), which operates the cat-exclusive private room pet hotel 'Nekobeya' and the cat-exclusive shampoo salon 'Nekobeya Salon,' is pleased to announce that it has reached a total of 20 locations, comprising 14 directly managed stores and 6 franchise stores. In addition to directly managed expansion, the addition of franchise stores has helped spread the unique value of cat-exclusive, fully private rooms nationwide. All stores opened more than two years ago have achieved profitability.

▶ Official Page: https://nekobeya.pechika.jp/

Cat-Exclusive Pet Hotel/Salon 'Nekobeya'

Background - Cat Ownership Surpasses Dogs, Creating a "Lack of Boarding Options" Problem

Cat ownership in Japan has reached 8.83 million, significantly exceeding the 7.05 million dogs (according to a survey by the Japan Pet Food Association). However, pet hotels where cats can be safely boarded are extremely limited. Typical pet hotels primarily use cages for both dogs and cats, which can be stressful for cats with strong territorial instincts. Furthermore, the revised Act on Welfare and Management of Animals, enforced in June 2022, has led to a review of keeping animals in small cages, causing businesses unable to cope with the necessary facility investments to withdraw from the market.

Why Expansion to 20 Locations Was Possible - Operational Design Driven by "System"

'Nekobeya' was designed from the outset as fully private rooms exclusively for cats, differentiating its demand from general pet hotels that also cater to dogs. Moreover, after more than 10 years and over 50 million yen in trial and error, all aspects—from customer acquisition and daily operational workflows to pricing and staff training—have been documented in manuals, creating a system that ensures consistent quality regardless of who operates it. The system includes dynamic pricing to optimize fees based on demand and a management consignment structure that allows property owners to utilize their real estate without direct labor, enabling stable operations even for stores with different locations and scales.

All Stores Opened More Than Two Years Ago Are Profitable

As a result of this systematization, all stores opened more than two years ago have achieved profitability. This operational design, which does not depend on the individual owner's ability or personality, allows for the replication of 'the usual Nekobeya' from the first day of operation, supporting this consistency. All stores are fully booked during peak seasons, leading to a situation where new reservations must be turned away. The company has expanded its store network amidst a market environment of "high demand and low supply."

The History of Nekobeya - From the First Store to 20 Locations Nationwide

Success of one store → Verification of reproducibility through directly managed stores → Standardization of operations → Acceleration through franchise expansion. We have steadily expanded "places where cats can stay with peace of mind."

Date

Event

Number of Stores

March 2015

Established Pechika Inc.

—

May 2015

Opened the first cat-exclusive pet hotel 'Nekobeya'

1 store

July 2021

Established the directly managed model and systematized operations

5 stores

January 2024

Began full-scale recruitment of franchise owners

13 stores

July 2024

Opened a franchise store in Yokohama

14 stores

December 2025

Opened the Minato Ward main store and 3 other locations

17 stores

January-April 2026

Opened stores in Koshigaya, Machida, and Matsudo, reaching 20 locations nationwide

20 stores

Message from the Representative - Atsuo Watanabe, President and CEO, Pechika Inc.

"Buying a pet is 'easy,' but raising one is 'difficult.' The world is overflowing with abandoned dogs and cats. Our vision is to create a society where people and pets can live happily, without abandonment, by solving the 'what should I do?' dilemmas of pet owners. Reaching 20 locations is a milestone on this journey. We will continue to expand places where cats can stay with peace of mind, including in regional cities and suburbs, across the country."

Future Outlook

Pechika Inc. will continue to expand nationwide, driven by the dual strengths of the unique value of cat-exclusive, fully private rooms and a reproducible operational system. In addition to directly managed expansion, we aim to resolve the social issue of "no place to board cats when needed" by expanding "places where cats can stay with peace of mind" together with our franchise owners.

* Details regarding initial costs, profit models, etc., for franchise ownership are available through free individual information sessions (online) or by requesting materials. ▶ Franchise Recruitment Page: https://nekobeya-owner.com/fc_management

Franchise Recruitment Page

【Company Profile】

Company Name

Pechika Inc.

Representative

Atsuo Watanabe, President and CEO

Head Office Location

3-13-5 Shiba, Minato Ward, Tokyo

Established

March 13, 2015

Capital

3.3 million yen (Capital reserve: 10 million yen)

Business Activities

Operation of cat-exclusive pet hotel 'Nekobeya' and cat-exclusive shampoo salon 'Nekobeya Salon'; Franchise development for the same business; Veterinary clinics

Number of Stores

14 directly managed stores / 6 franchise stores; Total 20 stores

Official Website

https://nekobeya.pechika.jp/

Email

contact@pechika.co.jp

Phone

050-1808-0235 (Reception hours: 9:00 AM - 6:00 PM)

【Contact for Media Inquiries】

Pechika Inc. Public Relations, Ms. Hamaya Email: contact@pechika.co.jp / Phone: 050-1808-0235 (Reception hours: 9:00 AM - 6:00 PM)