Belc Enters the '2026 Sanrio Character Ranking Partner Category' for the First Time!
Supermarket chain Belc has entered the Sanrio Character Ranking for the first time in collaboration with 'Hapidanbui' and is holding a digital stamp rally campaign across all stores.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:10
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 19:34 (224h 4m after Collected)
Belc Inc. (Location: Tsurugashima City, Saitama Prefecture, President: Issei Harashima) is pleased to announce its entry into the partner category of the popular voting event '2026 Sanrio Character Ranking,' organized by Sanrio Company, Ltd., as 'Belcook, Kuu, Guu, Ruu x Hapidanbui.'
Belc's official mascot characters, Belcook and friends, are teaming up with Sanrio's popular character unit 'Hapidanbui' to challenge the partner category. We kindly ask for your votes and support for 'Belcook, Kuu, Guu, Ruu x Hapidanbui.'
## 'Belcook x Hapidanbui' active inside Belc stores! Belc HAPPY LUCKY Campaign held!
Starting Friday, April 10, a limited-time campaign offering original 'Belcook x Hapidanbui' goods and more will be held at all Belc stores.
### [Part 1] Belc HAPPY LUCKY Digital Stamp Rally
This is a digital stamp rally you can participate in using your smartphone.
Search for the 10 character posters located somewhere inside Belc stores, and enter the '1 keyword character' written on them into the dedicated stamp rally site to earn a digital stamp.
All participants will receive original smartphone wallpapers for each character. Furthermore, collecting stamps allows you to apply for a lottery to win luxurious prizes such as original goods.
■ Event Overview
- Period: Friday, April 10, 2026 - Wednesday, May 6, 2026
- Participating Stores: All Belc stores
■ Participation Benefits & Lottery Prizes
[Participation Benefit] Everyone gets one!
'Original smartphone wallpapers (10 types in total)' of each character presented to all participants.
[Lottery Prizes] Collect many stamps to apply!
You can apply for the following prizes every time you collect 4, 7, and 10 stamps.
Prize A: Sanrio Puroland Day Passport Pair Tickets - 15 pairs, 30 people
Prize B: Original Acrylic Stand 10-type Complete Set - 30 people
Prize C: Original Stickers - 300 people
### [Part 2] Belc HAPPY LUCKY Challenge
Belc's official mascot characters, Belcook and friends, are teaming up with Sanrio's popular character unit 'Hapidanbui' to challenge the partner category. We kindly ask for your votes and support for 'Belcook, Kuu, Guu, Ruu x Hapidanbui.'
## 'Belcook x Hapidanbui' active inside Belc stores! Belc HAPPY LUCKY Campaign held!
Starting Friday, April 10, a limited-time campaign offering original 'Belcook x Hapidanbui' goods and more will be held at all Belc stores.
### [Part 1] Belc HAPPY LUCKY Digital Stamp Rally
This is a digital stamp rally you can participate in using your smartphone.
Search for the 10 character posters located somewhere inside Belc stores, and enter the '1 keyword character' written on them into the dedicated stamp rally site to earn a digital stamp.
All participants will receive original smartphone wallpapers for each character. Furthermore, collecting stamps allows you to apply for a lottery to win luxurious prizes such as original goods.
■ Event Overview
- Period: Friday, April 10, 2026 - Wednesday, May 6, 2026
- Participating Stores: All Belc stores
■ Participation Benefits & Lottery Prizes
[Participation Benefit] Everyone gets one!
'Original smartphone wallpapers (10 types in total)' of each character presented to all participants.
[Lottery Prizes] Collect many stamps to apply!
You can apply for the following prizes every time you collect 4, 7, and 10 stamps.
Prize A: Sanrio Puroland Day Passport Pair Tickets - 15 pairs, 30 people
Prize B: Original Acrylic Stand 10-type Complete Set - 30 people
Prize C: Original Stickers - 300 people
### [Part 2] Belc HAPPY LUCKY Challenge