Comprehensive Lifestyle Information Media "Yomuno" Conducts Latest Awareness Survey on "Household Chore Division and Automation"! Approximately 76% of Couples Respond That "Wives Bear 70% or More" of Household Chores!

With the increase in dual-income couples and changes in family circumstances such as childcare and elder care, the imbalance in household chore burden has become one of the major issues between spouses.

In the "Household Chore Division and Automation" survey conducted by Yomuno targeting 140 married women aged 30-59, 75.8% responded that "wives bear 70% or more" of the burden.

Furthermore, it was found that there are areas where the use of "means to reduce household chore burden" such as home appliances, generative AI, subscriptions, and outsourcing is progressing, and areas where psychological hurdles remain.

Baby Calendar Inc. (formerly Cookpad Baby Inc., Headquarters: Shibuya-ku, Tokyo, Representative Director: Keiji Yasuda, hereinafter "Baby Calendar"), which operates the comprehensive lifestyle information media "Yomuno," conducted an "Awareness Survey on Household Chore Division and Automation among Couples" targeting 140 married women aged 30-59, primarily "Yomuno Mates (*1).

[Survey Summary] 1) 75.8% of household chore division is "wives bearing 70% or more," with only 8.6% being "half and half."

2) One in four people are "dissatisfied" with the current household chore division.

3) Husbands' main chores are "garbage disposal," "bath cleaning," and "dishwashing."

4) Household chore automation is still limited!? "Dishwashing" is the most common at 13.6%.

5) One in three people incorporate generative AI or smart functions into household chores!

6) Outsourcing/subscriptions: "Food delivery (co-ops, etc.)" is the most common at 17.9%.

7) For household chore automation, "cost performance" and "time performance" are the two major axes emphasized.

8) About half want to spend the time freed up by reducing household chore burden "alone at home!"

[Summary] Is there still room for improvement in means of reducing household chore burden!?

Survey Overview Survey Name: Survey on Household Chore Automation Survey Method: Internet questionnaire survey Survey Period: March 17 to March 24, 2026 Survey Target: 140 married women aged 30-59, primarily "Yomuno Mates (Yomuno official Instagrammers)"

*1. What is Yomuno Mate? An Instagrammer organization of "all-around lifestyle genre enthusiasts" scouted by the editorial department.

1) 75.8% of household chore division is "wives bearing 70% or more," with only 8.6% being "half and half." Q1: Currently, what percentage of household chores do you and your spouse divide? (n=140) The most common percentage of household chore division was "Self 9: Husband 1 (22.2%)." This was followed by "Self 10: Husband 0 (19.3%)," "Self 8: Husband 2 (19.3%)," and "Self 7: Husband 3 (15.0%)."

Combining "Self 7: Husband 3" to "Self 10: Husband 0" totals 75.8%, meaning more than three-quarters of respondents answered that "wives bear 70% or more of household chores."

On the other hand, "Self 5: Husband 5" remained at 8.6%, indicating that a minority of wives believe household chores are equally divided.

2) One in four people are "dissatisfied" with the current household chore division. Q2: Are you satisfied with the current percentage of household chore division with your spouse? (n=140) Regarding the current household chore division, 52.9% (a majority) were satisfied when combining those who answered "satisfied (19.3%)" and "somewhat satisfied (33.6%)."

On the other hand, the total of "somewhat dissatisfied (17.9%)" and "dissatisfied (8.5%)" was 26.4%, revealing that about one in four people are dissatisfied.

Reasons for being "satisfied" with the current household chore division? (From survey responses) ・Because I can do it when and how I like (40 years old) ・My husband spends less time at home than I do, but he still does what he can (31 years old) ・It's easier if he doesn't do anything rather than me having to redo it because it's different from my way (53 years old)

Reasons for being "dissatisfied" with the current household chore division? (From survey responses) ・Because both of us work full-time, but the balance of household chore division is not maintained (38 years old) ・Since I am a full-time housewife, I bear 90% of the burden, but it's irritating when he acts as if it's a given. If only he would say a word of appreciation... (59 years old) ・I bear 100% of the burden, and it's very troublesome when he doesn't do chores even when I'm feeling unwell (42 years old)

3) Husbands' main chores are "garbage disposal," "bath cleaning," and "dishwashing." Q3: What household chores does your husband mainly handle? If you and your spouse share the same chore, please select the chore your husband mainly performs. (*Multiple selections - asked to those who selected something other than "Self 10: Husband 0" in Q1.) (n=119) The most common chore mainly handled by husbands was "garbage disposal (49.6%)." This was followed by "bath cleaning (37.0%)" and "meal cleanup/dishwashing (32.8%)."

For laundry-related tasks, "hanging laundry (26.1%)" and "taking in/folding (