Bespla CEO Toyama to Speak at Yamanashi Prefecture Healthcare Event

Bespla Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yosuke Toyama), which operates the 'Brain App' for health maintenance based on brain science, will speak at the 'CINOVA YAMANASHI 'Healthcare' × Startup Meetup!!', a healthcare-focused meetup hosted by Yamanashi Prefecture on June 19, 2026, at the Yamanashi Prefectural Startup Support Center (CINOVA YAMANASHI). The company will present its approach to sustainable regional preventive healthcare, based on data regarding medical and nursing care cost reductions demonstrated across municipalities nationwide, and explore the construction of a regional health ecosystem in collaboration with companies and medical institutions in Yamanashi.

■ Key Highlights

● Bespla CEO Yosuke Toyama to speak at the healthcare-focused meetup hosted by Yamanashi Prefecture.
● Sharing practical knowledge of a preventive healthcare service for municipalities used by over 200,000 people across more than 25 municipalities.
● Confirmed social security cost reduction effect of approximately 29,000 yen (28,819 yen) per user per year based on analysis in Hachioji City, Tokyo.
● Aiming to explore the construction of a regional health ecosystem in collaboration with local enterprises and medical institutions in Yamanashi, building on municipal achievements.

■ Background: The Need for 'Visualization of Efficacy' in Preventive Healthcare

With the progression of a super-aging society, municipalities are facing common challenges in rising medical and nursing care costs and securing the necessary funding and talent to support them. While expectations for preventive medicine are high, quantitatively demonstrating the efficacy of policies (EBPM: Evidence-Based Policy Making) has been a significant barrier.

Bespla's 'Brain App x Health Point Service' promotes health behavior modification among residents by habituating exercise, brain training, diet, and vital sign management through the application. The ability to utilize accumulated health data to quantitatively measure health maintenance effects is the reason it has been adopted by over 200,000 users in more than 25 municipalities.

■ Presentation Theme

'Development and Practice of Healthcare Services for the Elderly and Middle-Aged'

This presentation will introduce insights gained through deployment and operations in municipalities nationwide and the efficacy verification efforts mentioned above. The event aims to bring together regional players such as municipalities, medical institutions, and local companies with startups to foster relationships for pilot projects and collaborations.

Bespla has demonstrated the efficacy of preventive healthcare together with local governments. Moving forward, based on these achievements, the company aims to co-create a sustainable regional ecosystem centered on resident health by partnering with enterprises, medical institutions, and support organizations in Yamanashi Prefecture. The company views this event as the starting point for dialogues to explore potential collaborations with local stakeholders.

■ Event Overview

Event Name: CINOVA YAMANASHI 'Healthcare' × Startup Meetup!!
Date & Time: Friday, June 19, 2026, 17:00–19:00
Venue: Yamanashi Prefectural Startup Support Center (CINOVA YAMANASHI), 2F Event Space (517 Kawada-cho, Kofu-shi, Yamanashi 400-0811)
Organizer: Yamanashi Prefecture (Operated by eiicon Corp. and Phonex Co., Ltd.)
Theme: Healthcare
Speakers: Bespla Inc. CEO Yosuke Toyama and others
Details & Registration: https://cinovahealthcare.peatix.com/

■ Comment from CEO Yosuke Toyama

'The most important thing in preventive healthcare is to demonstrate with numbers whether it is truly effective. We have revealed through data, together with municipalities nationwide, that health maintenance and social security cost reduction can be compatible. Aging and the sustainability of regional medical care are also urgent issues in Yamanashi Prefecture. We want to combine the track record we have accumulated with local governments with the strengths of companies and medical institutions in Yamanashi to co-create a new, regionally rooted health ecosystem. We hope this event will serve as a starting point for concrete dialogues toward such collaborations.'

■ About 'Brain App', the Brain Science-Based Health Maintenance App

Developed based on the 'FINGER study' conducted by the world-renowned Karolinska Institute in dementia research, this is a completely free health application that allows users to manage complex activities including exercise, brain training, and diet. Anyone can easily maintain brain health by simply 'walking for exercise,' 'doing brain training in spare time,' and 'eating brain-healthy items.' AI sets daily goal values suited to the user's age, gender, and physique, helping many users maintain their usage habits.