Nagoya-born "Ichibanken" Opens New Store in Da Nang, Vietnam's Premier Resort City
Best More Co., Ltd. has opened its 11th "Ichibanken" tonkotsu ramen restaurant in Vietnam, located in the resort city of Da Nang, on April 14, 2026. This expansion aims to deepen brand penetration in major Vietnamese cities, meet Japanese food demand in tourist areas, and accelerate Southeast Asian growth.
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Ichibanken Da Nang Store Exterior
Best More Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director: Norito Miki) proudly announced the grand opening of a new "Ichibanken" store, a tonkotsu ramen brand originating from Nagoya, in Da Nang, a rapidly growing city in central Vietnam, on April 14, 2026.
Ichibanken is a specialty tonkotsu ramen brand founded in Nagoya. It features rich and creamy tonkotsu soup, simmered over an ultra-high flame, and specially blended homemade noodles. In Japan, the brand has expanded its presence mainly in Aichi Prefecture.
Internationally, Ichibanken has been aggressively expanding its store network, particularly in Vietnam. With the opening of the Da Nang store, the brand now boasts 11 outlets across Vietnam.
Da Nang, where the new store is located, is a prominent resort city in central Vietnam, renowned for its beautiful beaches, well-developed urban infrastructure, high tourism demand, and a growing population of expatriates and foreign residents. It is an attractive area with diverse appeal.
In Da Nang, a city that combines the vibrancy of a tourist destination with the tranquility of a residential hub, Ichibanken is committed to delivering "authentic Japanese quality tonkotsu ramen" to an even wider customer base.
Why Da Nang?
Da Nang is a city that continues to develop as a key economic and tourist center in central Vietnam.
While being a resort destination with a beautiful coastline, it also features advanced urban infrastructure, attracting a large number of tourists, business professionals, and residents from both domestic and international origins.
Ichibanken has meticulously built an operational system in the Vietnamese market to faithfully reproduce the taste of its original Japanese stores, earning strong support from local customers.
The opening in Da Nang is not merely an expansion in store count, but a crucial step aimed at:
- "Deepening brand penetration in major Vietnamese cities"
- "Responding to the demand for Japanese cuisine in tourist areas"
- "Further accelerating expansion into Southeast Asia"
Ichibanken is dedicated to offering its unique authentic tonkotsu ramen to a broad audience, including tourists, local residents, and foreign expatriates.
Ichibanken Da Nang Store Interior
Delivering "A Bowl of Japanese Quality" in Da Nang
Ichibanken's signature Shiro Tonkotsu Ramen (White Tonkotsu Ramen) is characterized by its rich and creamy tonkotsu soup, simmered for many hours.
By patiently stewing the pork bones over an ultra-high flame, the umami of the tonkotsu is carefully extracted, resulting in a smooth mouthfeel and a deep, flavorful taste.
Furthermore, the special noodles, developed to perfectly complement the soup, intertwine exquisitely with the rich tonkotsu broth, allowing customers to savor a satisfying taste with every bite.
Even while in Da Nang, Vietnam, you can experience the "authentic Ichibanken tonkotsu ramen" that has been refined in Nagoya.
Store Overview
Store Name: Ichibanken Da Nang Store
Location: 203 Phan Châu Trinh, Hải Châu, Đà Nẵng 50000 Việt Nam
Opening Date: April 14, 2026
Business Hours: 11:00 AM to 9:30 PM (Last Order) / Closes at 10:00 PM
Signature Menu Item
Shiro Tonkotsu Ramen: Price: From 120,000 VND
The rich and creamy tonkotsu soup, simmered for many hours, is reproduced to the same standards as in Japan. You can experience "authentic Nagoya-born tonkotsu ramen" even in Vietnam.
Popular Japanese side dishes such as fried chicken (karaage), gyoza (dumplings), and fried rice (yakimeshi) will also be offered.
Ichibanken's Commitment
Ichibanken's tonkotsu ramen is characterized by its soup, which achieves a rich and deep umami with finely blended fat particles, by simmering it over an ultra-high flame for an extended period.
Moreover, the special noodles, a unique blend of several types of flour, intertwine perfectly with the soup, providing a satisfying taste down to the last bite.
With the desire to "deliver the authentic taste of tonkotsu ramen enjoyed in Japan, unchanged, to overseas markets," Ichibanken is committed to taste reproduction, store operations, and quality control, carefully serving each bowl in the Vietnamese market.
About Ichibanken
"Ichibanken" began when its founder, Norito Miki, after nine years of ramen training from the age of 21, opened a 13-tsubo (approx. 43 sq m), 15-seat ramen restaurant at the age of 30.
His thorough commitment, which included not opening on days when the soup was not up to his standards, became a topic of conversation. To further pursue the perfect taste, he undertook 1.5 years of unpaid training in Hakata, Kyushu.
Afterward, the re-opened store, with its ultimate ramen and sincere hospitality, gained strong support from many customers, growing into a renowned establishment visited by ramen fans from all over Japan on weekends.
Currently, it has expanded domestically and internationally, primarily from Nagoya, becoming a beloved ramen brand.
Representative's Comment
Norito Miki, General Manager of Ichibanken
I am extremely delighted to be able to deliver Ichibanken's tonkotsu ramen, refined in Nagoya, to the people of Da Nang, a charming city representing central Vietnam.
Da Nang is,
Best More Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director: Norito Miki) proudly announced the grand opening of a new "Ichibanken" store, a tonkotsu ramen brand originating from Nagoya, in Da Nang, a rapidly growing city in central Vietnam, on April 14, 2026.
Ichibanken is a specialty tonkotsu ramen brand founded in Nagoya. It features rich and creamy tonkotsu soup, simmered over an ultra-high flame, and specially blended homemade noodles. In Japan, the brand has expanded its presence mainly in Aichi Prefecture.
Internationally, Ichibanken has been aggressively expanding its store network, particularly in Vietnam. With the opening of the Da Nang store, the brand now boasts 11 outlets across Vietnam.
Da Nang, where the new store is located, is a prominent resort city in central Vietnam, renowned for its beautiful beaches, well-developed urban infrastructure, high tourism demand, and a growing population of expatriates and foreign residents. It is an attractive area with diverse appeal.
In Da Nang, a city that combines the vibrancy of a tourist destination with the tranquility of a residential hub, Ichibanken is committed to delivering "authentic Japanese quality tonkotsu ramen" to an even wider customer base.
Why Da Nang?
Da Nang is a city that continues to develop as a key economic and tourist center in central Vietnam.
While being a resort destination with a beautiful coastline, it also features advanced urban infrastructure, attracting a large number of tourists, business professionals, and residents from both domestic and international origins.
Ichibanken has meticulously built an operational system in the Vietnamese market to faithfully reproduce the taste of its original Japanese stores, earning strong support from local customers.
The opening in Da Nang is not merely an expansion in store count, but a crucial step aimed at:
- "Deepening brand penetration in major Vietnamese cities"
- "Responding to the demand for Japanese cuisine in tourist areas"
- "Further accelerating expansion into Southeast Asia"
Ichibanken is dedicated to offering its unique authentic tonkotsu ramen to a broad audience, including tourists, local residents, and foreign expatriates.
Ichibanken Da Nang Store Interior
Delivering "A Bowl of Japanese Quality" in Da Nang
Ichibanken's signature Shiro Tonkotsu Ramen (White Tonkotsu Ramen) is characterized by its rich and creamy tonkotsu soup, simmered for many hours.
By patiently stewing the pork bones over an ultra-high flame, the umami of the tonkotsu is carefully extracted, resulting in a smooth mouthfeel and a deep, flavorful taste.
Furthermore, the special noodles, developed to perfectly complement the soup, intertwine exquisitely with the rich tonkotsu broth, allowing customers to savor a satisfying taste with every bite.
Even while in Da Nang, Vietnam, you can experience the "authentic Ichibanken tonkotsu ramen" that has been refined in Nagoya.
Store Overview
Store Name: Ichibanken Da Nang Store
Location: 203 Phan Châu Trinh, Hải Châu, Đà Nẵng 50000 Việt Nam
Opening Date: April 14, 2026
Business Hours: 11:00 AM to 9:30 PM (Last Order) / Closes at 10:00 PM
Signature Menu Item
Shiro Tonkotsu Ramen: Price: From 120,000 VND
The rich and creamy tonkotsu soup, simmered for many hours, is reproduced to the same standards as in Japan. You can experience "authentic Nagoya-born tonkotsu ramen" even in Vietnam.
Popular Japanese side dishes such as fried chicken (karaage), gyoza (dumplings), and fried rice (yakimeshi) will also be offered.
Ichibanken's Commitment
Ichibanken's tonkotsu ramen is characterized by its soup, which achieves a rich and deep umami with finely blended fat particles, by simmering it over an ultra-high flame for an extended period.
Moreover, the special noodles, a unique blend of several types of flour, intertwine perfectly with the soup, providing a satisfying taste down to the last bite.
With the desire to "deliver the authentic taste of tonkotsu ramen enjoyed in Japan, unchanged, to overseas markets," Ichibanken is committed to taste reproduction, store operations, and quality control, carefully serving each bowl in the Vietnamese market.
About Ichibanken
"Ichibanken" began when its founder, Norito Miki, after nine years of ramen training from the age of 21, opened a 13-tsubo (approx. 43 sq m), 15-seat ramen restaurant at the age of 30.
His thorough commitment, which included not opening on days when the soup was not up to his standards, became a topic of conversation. To further pursue the perfect taste, he undertook 1.5 years of unpaid training in Hakata, Kyushu.
Afterward, the re-opened store, with its ultimate ramen and sincere hospitality, gained strong support from many customers, growing into a renowned establishment visited by ramen fans from all over Japan on weekends.
Currently, it has expanded domestically and internationally, primarily from Nagoya, becoming a beloved ramen brand.
Representative's Comment
Norito Miki, General Manager of Ichibanken
I am extremely delighted to be able to deliver Ichibanken's tonkotsu ramen, refined in Nagoya, to the people of Da Nang, a charming city representing central Vietnam.
Da Nang is,