Principle Inc. Updates Server-Side GTM Implementation Support Service

Principle Inc. has updated its server-side GTM implementation support service and is launching a new plan utilizing 'Stape', a dedicated server-side GTM hosting service provided by Stape Inc.

In conjunction with this update, the Stape-utilization plan will be offered at a special launch campaign price of ¥600,000+, down from the regular price of ¥900,000+.

Update to Server-Side GTM Implementation Support Service

Due to cookie regulations, browser restrictions, and changes in measurement specifications from advertising platforms, relying solely on traditional client-side measurement makes it increasingly difficult to accurately capture advertising effectiveness and user behavior.

On the other hand, building a server-side GTM environment on proprietary cloud platforms such as Google Cloud Platform (GCP) or AWS often presents barriers to adoption due to the need for specialized knowledge, maintenance systems, and high initial costs.

The newly introduced Stape-utilization plan leverages 'Stape', a SaaS solution that enables the setup of a server-side GTM environment without complex infrastructure construction, supporting faster and more cost-effective implementation than before.

Principle provides end-to-end support, from requirements definition and measurement design to Stape environment setup, server-side measurement configuration in GA4, and server-side data transmission setup to advertising platforms.

Service details here

https://bit.ly/principle-sGTM

Inquiries here

https://www.principle-c.com/contact/

[About the Stape-Utilization Plan]

Stape is a SaaS solution that provides a server environment for running server-side GTM without requiring complex infrastructure setup.

Principle’s Stape-utilization plan offers comprehensive support for all necessary steps in implementing server-side GTM, including requirements definition, measurement design, Stape environment setup, server-side measurement configuration in GA4, and data transmission setup to advertising platforms.

This enables companies without in-house cloud engineers to begin implementing and operating server-side GTM at low cost and in a short timeframe.

By utilizing Stape, the following capabilities become possible:

### Responding to Extended Cookie Lifespan

Data can be issued and managed as first-party cookies, reducing the impact of cookie restrictions such as ITP. Processes that typically require engineering development and configuration can be relatively easily achieved through Stape’s extension features.

### Reducing the Impact of Ad Blockers and Browser Restrictions

By conducting measurement through a subdomain of the company’s own domain, we support the creation of a measurement environment less susceptible to ad blockers and browser limitations.

[Service Offerings]

The Stape-utilization plan supports the entire process required for server-side GTM implementation.

Main services include: confirmation of the current measurement environment, clarification of implementation strategy, measurement design, setup of the Stape environment and GTM server container, support for custom domain configuration, server-side data transmission setup to GA4, Google Ads, Meta Ads, and other platforms, tag and event functionality testing, and initial training after implementation.

At Principle, we do not merely implement server-side GTM; we design measurement environments tailored to each company’s objectives and operational structure, considering GA4, GTM, advertising platforms, and data utilization perspectives.

Service details page

[Launch Campaign]

To commemorate this service update, the Stape-utilization plan will be offered at a special price.

The regular price of ¥900,000+ will be offered at a special campaign price of ¥600,000+.

- Target Service: Server-Side GTM Stape-Utilization Plan - Regular Price: ¥900,000+ - Special Price: ¥600,000+ - Main Support Contents: Requirements definition, measurement design, Stape environment setup, GA4 server-side measurement configuration, server-side data transmission setup to advertising platforms - Notes: Quoted prices may vary depending on scope and requirements - Important: Stape usage fees are charged separately - Eligibility: Cooperation in a case study interview for publication on our website

This campaign aims to encourage more companies to consider adopting server-side GTM with the launch of the new Stape-based plan.

※ For companies where building on proprietary cloud environments is more suitable due to data governance policies, security requirements, or customization needs, the GCP-based server-side GTM implementation support plan is also included in this campaign.

For the GCP version, the regular price of ¥3,000,000+ will be offered at a 20% discounted special price of ¥2,400,000+.

Inquiries here

[Recommended for These Types of Companies]

This service is recommended for the following types of companies:

- Companies without in-house cloud engineers who find server-side GTM implementation challenging - Companies seeking to start server-side measurement while minimizing initial and operational costs - Companies experiencing issues with advertising measurement or GA4 data accuracy - Companies aiming to respond to cookie regulations and browser restrictions by advancing server-side data transmission to major advertising platforms

[Consult with Us First]

Implementing server-side GTM is not simply about moving tag processing to the server side; it is crucial to design the system according to measurement objectives, advertising platforms, GA4 configuration, and data utilization strategies.

At Principle, we leverage our expertise in GA4, GTM, web advertising, and data utilization to propose implementation approaches tailored to each company’s goals and operational structure.

- “I want to know if server-side GTM is necessary for our company” - “I’d like to consult on whether Stape or our own cloud environment is more suitable” - “I want to improve the accuracy of advertising measurement and GA4 data”

Companies facing such challenges are encouraged to contact us.

Service details here

https://bit.ly/principle-sGTM

Inquiries here

https://www.principle-c.com/contact/

[About Principle Inc.]

Principle Inc. is a web marketing support company that provides end-to-end services from digital marketing strategy formulation to execution.

We support our clients’ business growth through access analysis, SEO, web advertising, BI tool implementation, and data utilization infrastructure construction.

### ■Company Overview

- Company Name: Principle Inc. - Address: 10F, Tryedge Ochanomizu, 4-2-5 Kanda Surugadai, Chiyoda-ku, Tokyo - Representative: Kenichiro Kusuyama - Established: October 20, 2011 - URL: https://www.principle-c.com/

### ◼︎Inquiries Regarding This Matter

- Principle Inc., Marketing Team, Contact: Sugoka - Email: mk@principle-c.com - URL: https://www.principle-c.com/contact/