Primary Field Inc. Celebrates 3rd Anniversary, Welcomes Masato Matsune and Hiroshi Nishikiori, Launches New Animation Production System

Primary Field Inc. (Location: 1-2-1 Shinjuku, Shinjuku-ku, Tokyo; Representative Director: Nami Harada) celebrated its 3rd anniversary in April 2026. At this milestone, we are pleased to announce that animation director and screenwriter Masato Matsune, and animation director Hiroshi Nishikiori, have newly joined our team. In conjunction with the 3rd anniversary, we have also released a commemorative illustration drawn by our affiliated illustrator, Yuto Nekota. Furthermore, within this fiscal year, we plan to establish a motion capture production base in Maibara, Shiga Prefecture. Moving forward, we will work with Masato Matsune and Hiroshi Nishikiori to build a new animation production workflow centered on motion capture, and to engage in the creation of next-generation works. ## Celebrating the 3rd Anniversary Primary Field Inc. has expanded its business across various domains, including production and producing, creator management, motion capture, casting, and video production. As we reach our 3rd anniversary, we express our gratitude to everyone who has supported us thus far, and we embark on a new system for further challenges. ## New Production Base to be Established in Maibara, Shiga Prefecture Primary Field Inc. plans to establish a new company and a motion capture production base in Maibara, Shiga Prefecture within the current fiscal year. At the new base, we aim to build a more flexible and high-quality production system, with an eye towards motion capture recording, talent development, and strengthening collaboration with animation production. We will proceed with the creation of a new production environment unique to a regional base and look forward to collaborating with the local community. ## 3rd Anniversary Commemorative Illustration Released To commemorate our 3rd anniversary, we have released a new illustration drawn by our affiliated illustrator, Yuto Nekota. Yuto Nekota is an illustrator who has worked on various official mini-character designs for anime and merchandise illustrations for major IP titles. This illustration serves as a commemorative visual marking our 3rd anniversary. Yuto Nekota https://primaryfield.jp/members/nekota 3rd Anniversary Commemorative Illustration by Primary Field affiliated illustrator Yuto Nekota ## New Affiliated Creators / Comment from Primary Field Representative ### Animation Director/Screenwriter Masato Matsune I am pleased to announce that I have joined Primary Field as a creator. With the aim of "creating a healthy and sustainable anime production environment," I will challenge myself to build a new production workflow centered on motion capture. I will continue to take on new challenges and make efforts to deliver even more attractive works to everyone, so I ask for your continued support. Masato Matsune, Animation Director and Screenwriter, now affiliated with Primary Field #### Animation Director/Screenwriter. After becoming independent as a freelance graphic designer, he was involved in creating opening videos for games and anime utilizing motion graphics, and also directed and wrote numerous works. - [Major Works] - "Necronomiko's Cosmic Horror Show" (Director/Screenwriter/Storyboard) - "The Girl Who Couldn't Become a Witch." (Director/Storyboard) - "Seven Swords Dominate" (Director/Screenwriter/Storyboard) - "WIXOSS DIVA(A)LIVE" (Director/Screenwriter/Storyboard) - "Pokémon Evolutions THE WISH" (Director/Screenwriter) ### Animation Director/Unit Director Hiroshi Nishikiori I am Hiroshi Nishikiori, an animation director. I have now joined Primary Field. As I explore the future and possibilities of animation, I will pursue the creation of exciting new works, with motion capture as the core. Thank you for your continued support. Hiroshi Nishikiori, Animation Director and Unit Director, now affiliated with Primary Field #### Animation Director/Unit Director. After working at Nippon Animation, he began working as a freelancer and has been involved in numerous works as a director and unit director. He is actively engaged in production using motion capture, and is currently directing the live performance parts of the TV anime "Magical Sisters Rurutto Ririyi," which is currently airing. He is currently diligently working on his latest work, "Elect Seed." - [Major Works] - "Azumanga Daioh" (Director) - "Tenpou Ibun Ayakashi Ayashi" (Director) - "A Certain Magical Index" (Director) - "Delico's Nursery" (Director/Storyboard/Unit Director) - "IDOLiSH7 LIVE 4bit BEYOND THE PERiOD The Movie" (Director) *Co-directed with Kensuke Yamamoto Primary Field Inc. Representative