Brain Partners Launches Integrated Recruitment and Retention Service for SMEs in Yamanashi

In Yamanashi Prefecture, labor shortages have become chronic due to population decline and the outflow of young people. According to the Yamanashi Labor Bureau, the average effective job-to-applicant ratio for FY2025 remains high at 1.32. Local SMEs, in particular, face significant challenges such as failing to attract applicants or struggling with high turnover rates after hiring.

In response, Brain Partners Co., Ltd. has launched a new HR support service in collaboration with Brain Partners Social Insurance Labor Consultant Corporation. Rather than treating recruitment as a one-off measure, this service is designed to support the achievement of management goals three years down the line from a human resources perspective, providing end-to-end support from strategic design to execution and retention.

■ Service Features: Hands-on Support
Starting with recruitment strategy, the service systematically covers recruitment branding to articulate corporate appeal, job advertisement creation, and recruitment website development. It also dives into operational improvements at the field level, including systematizing initial responses to applicants, applicant management, and restructuring the selection process.
In interviews, the service incorporates a "motivation-building" perspective to increase applicant interest, rather than just screening, aiming to improve hiring rates.

■ Proven Results and Retention Support
In model cases during the pilot phase, the annual number of applicants increased by up to approximately sevenfold. Furthermore, as retention support, the service provides countermeasures against offer rejections, designs post-hiring follow-up systems, and structures initial training. This eliminates the gap between recruitment and retention, building a system for sustainable human resource procurement.

■ Support Structure: Collaboration Between Labor Experts and Recruitment Pros
The project is delivered by a team consisting of labor law and system design experts (Nakamura and Nozawa, Social Insurance Labor Consultants) and a recruitment professional (Osada, Project Manager). This integrated approach, combining "offensive" recruitment tactics with "defensive" labor management, sets it apart from conventional support services and provides reproducible value to regional companies.