Brooks Brothers Japan Launches 2024 'Cool Trad' Weekly Style Guide for Summer Business

Brooks Brothers Japan Co., Ltd. (Shinagawa-ku, Tokyo; President: Naruyuki Adachi) has launched a special feature site introducing a week's worth of business styles that combine comfort with elegance.

As the season calls for coolness and lightness, the brand leverages its 200-year history of American Traditional style to offer Cool Biz items that have evolved for better comfort and functionality. Key featured styles include:

- Monday: Cool Trad Setup
An elegant 'TOKYO' model setup ideal for a meeting-heavy start to the week. It offers exceptional lightness and breathability and is fully machine washable at home. The fabric maintains the texture of natural cotton and linen while providing excellent stretch and durability.
(Jacket: ¥75,900 / Pants: ¥28,600)

- Tuesday: Trad Polo Style
High-quality polo shirts perfect for client visits where a moderate dress-down is appropriate. Made from luxurious Supima cotton, these shirts are soft to the touch and processed to resist pilling, fading, and losing their shape after repeated washing. Available in 13 colors.
(Polo Shirt: ¥16,500)

- Wednesday & Thursday: Non-Iron Series
Shirts and pants featuring exceptional shape-memory technology, perfect for business trips. These items, including Oxford and broadcloth shirts and sleek-line pants, allow professionals to stay crisp and polished without the need for ironing, even during busy travel schedules.
(Shirt: ¥18,700 / Pants: ¥20,900)

Additionally, the collection offers a variety of summer-ready items such as short-sleeved knits made from linen and cotton-silk blends.