Achieved #1 Overall Ranking on Project Launch Day and Surpassed 23 Million Yen in Crowdfunding within a Week! World's First* Zero-Impurity Premium Hexagonal Ice "THE HEXAICE" Upgrades Home Highballs

Brand Rocket Inc.'s produced premium hexagonal ice, "THE HEXAICE," achieved the #1 overall ranking on GREEN FUNDING on its project launch day and surpassed 23 million yen in crowdfunding within a week. It's gaining attention as zero-impurity ice that enhances home highballs.
新製品NQ 89/100出典:PR Times

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  • 📰 Published: May 8, 2026 at 19:00
  • 🔍 Collected: May 8, 2026 at 10:31
  • 🤖 AI Analyzed: May 9, 2026 at 02:51 (16h 19m after Collected)
Brand Rocket Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter, Brand Rocket), a specialist group focused on supporting new brands from launch to market, is pleased to announce that "THE HEXAICE," a premium ice-making item produced by them to upgrade the home drinking experience, achieved the #1 overall ranking on GREEN FUNDING on its project launch day and reached a total crowdfunding amount of 23 million yen on the 7th day.

*As a silicone mold structure with a slit in the center of hexagonal ice (company research)

Project Page: https://greenfunding.jp/lab/projects/9334

Purchase site here

GREEN FUNDING project page here

Praised by professional bartenders! Introduced by "Pro no Osake Juku Master Ietsune"!

"THE HEXAICE" was actually used and verified on "Pro no Osake Juku Master Ietsune"'s YouTube channel! Please refer to it.

[Even bartenders are amazed] The zero-impurity ice maker that can be made with tap water was too amazing [THE HEXAICE]

https://www.youtube.com/watch?v=3mzmRDK95BI

Development Background

In recent years, with the increasing demand for home drinking, the focus on glasses and alcohol itself has expanded, but proposals focusing on "ice" itself are still limited. In fact, it is said that "the cause of lowering the quality of highballs is ice," and the shape and quality of ice directly affect the satisfaction of a single drink.

General freezer ice contains impurities, melts cloudy white, has odors peculiar to refrigerators, and melts quickly, diluting the drink, all of which are factors that degrade quality.

"THE HEXAICE" is a new product that focuses on ice as a factor influencing the taste of highballs, whiskies, and carbonated drinks, and elevates the quality of home drinking.

Bar-quality drinks at home. Features of "THE HEXAICE" (The Hexa Ice) proposing a drinking experience that "only a hexagon can provide"

"THE HEXAICE" is a premium ice-making item that allows you to make high-quality hexagonal ice at home, unlike general round or square ice.

Hexagonal shapes offer not only a sense of quality and beauty but also elements that can improve the overall drinking experience, such as prolonged coldness, resistance to dilution, sustained carbonation, and enhanced aroma and crispness.

◾️New sensation "Hexagonal Ice" is beautiful and the ultimate functional beauty for maximum stability

①Long-lasting coldness: Hexagons have a smaller surface area than squares, making it harder for heat to penetrate. This slows down the melting speed of the ice, allowing the whiskey concentration to be maintained and the drink to stay at its optimal temperature for a long time. It melts approximately 2.5 times slower than conventional ice.

②Long-lasting carbonation: Hexagons are stable in the glass and less likely to cause convection, minimizing the release of carbonation. You can maintain the fizz until the last sip.

③Enhances aroma and crispness: Whiskey loses its aroma if it's too cold and its crispness if it's lukewarm. THE HEXAICE maintains the ideal temperature range for highballs, around 5℃, for a long time.

④Sense of luxury in appearance: The linear beauty of the hexagon, its regular shape, and the difference in transparency instantly transform home drinking into a "bar-quality drink."

◾️Crystal Drive method eliminates impurities to the utmost limit, transforming ordinary tap water to pure water level! High-density "Ultra Transparency"!

"Crystal Drive method," which uniquely reproduces professional ice-making technology, slowly freezes water from top to bottom over time, pushing impurities out without trapping them.

It reduces chlorine, scale, and air bubbles, achieving pure water levels (below 10ppm) even with tap water at home!

Ice made with a general ice maker vs. Ice made with THE HEXAICE

◾️Break Slit structure allows for easy, clean splitting and two ways of use

The central slit allows for clean splitting with a knife, so it can be used as is for highballs and carbonated drinks, or easily split into half-sizes for rock glasses.

◾️Safe and secure design meeting food hygiene standards

Designed with safety and security as the top priority for something that goes into your mouth.

It has been inspected by a third-party inspection agency and complies with Japanese Food Sanitation Law standards.

◾️Easy to use! Just pour tap water and put it in your home freezer!

①Pour tap water into the tank and set the mold.

②Place it in your home freezer and freeze (freezing time: 27 to 30 hours).

③Lift the left and right tabs of the mold alternately to remove the ice.

◾️Classic and unique options available! Choose from 3 types

In addition to hexagonal ice, we offer classic round ice and rose ice for a romantic presentation.