Bravis Develops 'GLOBAL BRAND BOOK WEB' for Oji Group, Transforming New CI into an Immersive Experience

Bravis International (Headquarters: Shibuya-ku, Tokyo; President and CEO: Fumi Sasada), one of Japan's largest total branding companies, has developed the 'GLOBAL BRAND BOOK WEB' for Oji Holdings Corporation (Oji Group). The project, fully launched on June 8, 2026, elevates the world view of the Oji Group's new corporate identity (CI)—previously developed by Bravis—into a cutting-edge web design. By developing everything from CI to the web experience in an integrated manner, the company has realized a robust and consistent global branding strategy.

Immersive Web Content: A Journey Through the Supply Chain via Scrolling

The 'GLOBAL BRAND BOOK WEB' is a digital brand book that expresses the overall scope of the Oji Group's business and the connections between each employee working around the world through illustrations and storytelling. It serves as an immersive content piece where users experience a journey every time they scroll. It was developed to allow employees to truly feel the connections between different locations and business units as the group's global operations expand.

The content introduces the Oji Group's supply chain from five perspectives (GROW, DISCOVER, CREATE, CONNECT, and RENEW). The structure allows users to experience how jobs—from forest management to resource circulation—are interconnected, ultimately leading to the 'hope-filled future of the Earth' that the group aims for. Furthermore, this content is effective in terms of internal branding, encouraging employees to interact with it, reaffirm their pride in their work by enjoying the reading experience, and feel motivated to share it with family and friends. We believe that the success of branding depends on starting initiatives from the perspective of how they will be utilized after development, not just concluding with the development itself.

The design key motif inherits the world view of the global brand mark previously handled by Bravis. The concept of employees working around the world painting a scene together—a vast forest and clear blue sky spreading behind the 'OJI' letters—is embodied in an interactive web presentation.

Unified Design Keyed to the Newly Developed 'New CI'

Bravis also handled the development of the Oji Group's 'New Corporate Identity (CI),' which was recently unveiled. In the 'GLOBAL BRAND BOOK WEB,' the messages contained in the new CI, such as 'advancement toward the future' and 'contribution to a sustainable society,' have been elevated into cutting-edge web design and interactive direction, realizing consistent global branding.