New Lifestyle Brand "Mehlography Lab." Launches: First Solo Popup Exhibition to be Held in Nakameguro, Tokyo from May 16
V inc. has announced the launch of "Mehlography Lab.", a new lifestyle brand directed by visual director Rinma. To celebrate the launch, an exhibition-style popup "STUDY00" will be held in Nakameguro, Tokyo, from May 16 to 24, 2026.
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V inc. (Headquarters: Minato-ku, Tokyo; CEO: Masataka Sei) welcomes Rinma, an active visual director, as brand director to launch the new lifestyle brand "Mehlography Lab."
To commemorate the launch, the brand's first solo exhibition-style popup, "STUDY00," will be held for a limited 9-day period from May 16 (Sat) to May 24 (Sun), 2026, at "calif art gallery" in Nakameguro, Tokyo.
Official Instagram: https://www.instagram.com/mehlographylab/
Official Online Store: https://mehlographylab.com/
■ What is Mehlography Lab.?
Mehlography Lab. is a new brand with Rinma serving as the brand director. The name is a coined word combining "Meh" (ambiguity) and "Photography" (record). Rather than rejecting the blur, graininess, or ambiguity found in film photography, the brand values feeling those elements as they are. It is a brand that preserves the sensation of being able to accept the feeling of "something is good" even when it cannot be clearly put into words or the reasons cannot be fully explained.
■ Brand Concept
【maybe, that’s enough.】
In today's era, where seeking reasons and correct answers has become the norm, people are often required to explain why they like something. However, in reality, the moment one falls in love with something is more personal, more intuitive, and hard to explain. Mehlography Lab. is a brand that cherishes such ambiguity, where meanings don't have to be decided immediately.
■ Solo Exhibition Popup "STUDY00 meh Collection with Mid-Century MODERN"
As the beginning of Mehlography Lab., a solo exhibition popup will be held at "calif art gallery" in Nakameguro, Tokyo.
This exhibition is a solo popup directed by Rinma, where the entire space is designed in collaboration with the adjacent interior shop "Mid-Century MODERN," whose views and thoughts on sensation naturally overlap. Rinma's worldview and the designer furniture and vintage products selected by Mid-Century MODERN intersect gently within a single space, creating a composition where the boundaries between exhibition, product, and interior dissolve. Rather than a completed space, it is designed to leave a slight sense of incongruity and unexplainable ambiguity, allowing visitors to experience the entire space as if they were playing in a "secret base."
We hope this will be a place where you can not only look at products but also touch the sensation of feeling "something is good" in a casual moment.
At the venue, as part of the exhibition, pre-orders and advance sales of the first collection will be conducted. In addition, original limited-edition novelties that might make you chuckle will be available exclusively for the popup.
・Period: May 16 (Sat) – May 24 (Sun), 2026 *Closing at 17:00 on the final day
・Location: calif art gallery/Mid-Century MODERN 1-29-6-1F Aobadai, Meguro-ku, Tokyo 153-0042
Gallery Space "calif art gallery"
calif art gallery is a gallery space opened in Nakameguro by B's International, which edits and disseminates street culture. In addition to exhibitions by a variety of domestic and international artists, it also sells artworks and related goods, collaborating with the adjacent interior shop "Mid-Century MODERN" to incorporate art and design.
To commemorate the launch, the brand's first solo exhibition-style popup, "STUDY00," will be held for a limited 9-day period from May 16 (Sat) to May 24 (Sun), 2026, at "calif art gallery" in Nakameguro, Tokyo.
Official Instagram: https://www.instagram.com/mehlographylab/
Official Online Store: https://mehlographylab.com/
■ What is Mehlography Lab.?
Mehlography Lab. is a new brand with Rinma serving as the brand director. The name is a coined word combining "Meh" (ambiguity) and "Photography" (record). Rather than rejecting the blur, graininess, or ambiguity found in film photography, the brand values feeling those elements as they are. It is a brand that preserves the sensation of being able to accept the feeling of "something is good" even when it cannot be clearly put into words or the reasons cannot be fully explained.
■ Brand Concept
【maybe, that’s enough.】
In today's era, where seeking reasons and correct answers has become the norm, people are often required to explain why they like something. However, in reality, the moment one falls in love with something is more personal, more intuitive, and hard to explain. Mehlography Lab. is a brand that cherishes such ambiguity, where meanings don't have to be decided immediately.
■ Solo Exhibition Popup "STUDY00 meh Collection with Mid-Century MODERN"
As the beginning of Mehlography Lab., a solo exhibition popup will be held at "calif art gallery" in Nakameguro, Tokyo.
This exhibition is a solo popup directed by Rinma, where the entire space is designed in collaboration with the adjacent interior shop "Mid-Century MODERN," whose views and thoughts on sensation naturally overlap. Rinma's worldview and the designer furniture and vintage products selected by Mid-Century MODERN intersect gently within a single space, creating a composition where the boundaries between exhibition, product, and interior dissolve. Rather than a completed space, it is designed to leave a slight sense of incongruity and unexplainable ambiguity, allowing visitors to experience the entire space as if they were playing in a "secret base."
We hope this will be a place where you can not only look at products but also touch the sensation of feeling "something is good" in a casual moment.
At the venue, as part of the exhibition, pre-orders and advance sales of the first collection will be conducted. In addition, original limited-edition novelties that might make you chuckle will be available exclusively for the popup.
・Period: May 16 (Sat) – May 24 (Sun), 2026 *Closing at 17:00 on the final day
・Location: calif art gallery/Mid-Century MODERN 1-29-6-1F Aobadai, Meguro-ku, Tokyo 153-0042
Gallery Space "calif art gallery"
calif art gallery is a gallery space opened in Nakameguro by B's International, which edits and disseminates street culture. In addition to exhibitions by a variety of domestic and international artists, it also sells artworks and related goods, collaborating with the adjacent interior shop "Mid-Century MODERN" to incorporate art and design.