[MBFF] "Microbiome Concept" Captivates the World, Now for Men's Skin

The Long-Awaited Men's Line is Born

Florist Japan Co., Ltd. will launch "MBFF Men's Line," a men's skincare series from the microbiome-concept skincare brand "MBFF (Emubīefu Efu)" on July 1, 2026. (Sales will begin at beauty salons nationwide.)

Skin Changes, Scent Changes

In recent years, "microbiome," which has garnered global attention, refers to the ecosystem of diverse microorganisms found in the skin, gut, and other parts of the body. MBFF has been developed as a skincare brand that considers the skin environment from this new perspective of skin flora, primarily distributed in hair salons and aesthetic salons.

The men's line launching this time focuses on men's specific sebum levels and daily habits such as shaving, and has been developed as a simple two-step care routine that can be easily continued every day.

Microbiome Concept Focusing on Skin Flora

The MBFF Men's Line contains two types of postbiotic ingredients that focus on skin flora. The formula is designed to maintain a healthy skin environment and support daily skincare.

MBFF Men's Soy Flora Soap PRO

A soap that considers sebum balance

In addition to a gentle cleansing feel that focuses on skin flora, it contains ingredients that target excess sebum. This is a cleansing soap for the entire body, recommended for men concerned about greasiness and shine.

A lotion that adds a sense of cleanliness to evening skin

With its fine mist spray, it can be easily used in various situations, such as when dryness is a concern during the day, for refreshing after sweating, or for moisturizing care after shaving.

MBFF mb Men's Mist Lotion PRO

Product Overview

Product Name: MBFF Men's Soy Flora Soap PRO Contents: 60g

Price: 3,080 yen (tax included)

Product Name: MBFF mb Men's Mist Lotion PRO

Contents: 100mL

Price: 4,180 yen (tax included)

Release Date: July 1, 2026 Sales Channels: Participating salons nationwide, official online shop

MBFF Official Website: https://mbff.jp/mens/

Brand Concept

"The Micro Oasis" Finally found. My own beautiful little paradise.

The existence of the "fountain of life" discovered by cutting-edge science The true answer I was searching for was in the invisible world. Tiny lives, diligently protecting you deep within your body. We believe in and gently awaken this small ecosystem together. Moisture is not something added from the outside, but something that fills from within. To the safest place in the world for your skin. We created MBFF with the desire, "We want our products to be a small oasis for everyone."