Launch of 'Flovis', a New Beauty Brand for Mature Women

株式会社フロービス (Meguro-ku, Tokyo; President: Ayako Mukai) has announced the launch of 'Flovis,' a new brand designed to support the beauty habits of women aged 45 and above through a combination of inner and outer care.

Starting June 17, 2026, four skincare products and one supplement will be available for purchase through the official online store.

Brand Ambassador Announcement:
On the launch date, the company will announce a brand ambassador who resonates with the Flovis philosophy. Further details will be revealed on June 17.

Brand Philosophy and 'Internal-External Synergistic Beauty':
Flovis is based on the concept, 'The best serum is within you.' Leveraging over 50 years of fermentation and enzyme research expertise from its parent company, Nihon Seibutsu Kagaku Kenkyusho, Flovis promotes 'Internal-External Synergistic Beauty.' This approach combines daily internal care with skincare designed to restore moisture, firmness, and radiance.

Product Lineup:
- Supplement 'White Elan': Formulated with natto kinase.
- Cream Serum 'First Brighter': A new-concept cream serum that requires no lotion.
- Additional products include cleansers and specialized serums.

Message from the President:
President Ayako Mukai stated that the products were developed from her own professional experience in the cosmetics industry and her personal perspective as a woman in her 50s, aiming to create products that women truly want to continue using.

Official Website (Opening June 17): https://flovis.jp