New Mother's Day Proposal: Gifting 'Your Birth Date' with 366 Fragrances to Commemorate 'The Day You Became a Mother'.

Flannel Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Koji Kashio), which has experience in cosmetic OEM and its own brand perspective, is launching the '366 Gift Your Birth Date' campaign from April 21, 2026 (Tuesday) on its official online store F.room (https://f-room.shop/pages/366). The brand '366' (San-Roku-Roku) operates under the concept of '366 ways to gift for important days and people.' A birthday is a special day for oneself and holds significant meaning for family. 'The day you were born' is 'the day your mother became a mother.' For Mother's Day, many people often wonder what to give or if their feelings are properly conveyed. Therefore, '366' proposes a new form of gifting: 'gifting meaning.' Birthday fragrances, with 366 different scents, are items where the date itself holds a story. By choosing 'the day you were born,' you can naturally express feelings that words alone cannot convey. This Mother's Day, in addition to 'thank you,' why not convey your feelings in a slightly different way by adding the meaning of 'the day you were born'? The campaign runs from April 21 (Tuesday) 0:00 to April 27 (Monday) 23:59. Purchase two or more 'BIRTHDAY FRAGRANCE' or 'BIRTHDAY ESSENCE MIST' items to receive a 10% discount and a 366 original pouch as a novelty (limited quantity/while supplies last). By combining 'your birth date' with 'your mother's birthday,' 'a memorable day with your mother,' or 'a special family anniversary,' multiple stories can be layered into one gift. Additionally, for Mother's Day deliveries, free shipping is offered from April 28 (Tuesday) 0:00 to May 6 (Wednesday) 23:59. ABOUT｜366 (San-Roku-Roku): The brand '366' is based on the concept of '366 ways to gift for important days and people.' It was launched focusing on the experience of people struggling to choose gifts and the joy of remembering 'that day' for birthdays and anniversaries. It offers 366 different fragrances created from '12 types of monthly oils' × '31 types of daily scents.' Each of the 366 days comes with a different message card. It is a gift brand with the message: 'An important day for an important person.' Flannel Co., Ltd. Tokyo Office: 504 Rivage Shinagawa, 4-1-10 Konan, Minato-ku, Tokyo 108-0075. Inquiries: promotion@flannel0228.com. Official Brand Site: https://366-birthday.com/. Official Online Store: https://f-room.shop/pages/366. Official Instagram: https://www.instagram.com/366_birthday/.