Volleyball Apparel Brand MILEGRA Signs Supplier Agreement with Osaka Bluteon Player Hiroto Nishiyama

Volleyball apparel brand MILEGRA has signed a supplier agreement with Hiroto Nishiyama, a player for Osaka Bluteon in the SV.League, to better reflect athletes’ needs in its product development. MILEGRA is an apparel brand officially approved by the Japan Volleyball Association (JVA), combining high design flexibility with practical features such as lightweight, highly stretchable materials and moisture-wicking, quick-drying performance. MILEGRA is operated by Frasco 100cc Inc., a Tokyo-based company led by Representative Director Takashi Yaguchi that develops a variety of businesses centered on sports brand operations. Through this agreement, the brand will incorporate Nishiyama’s insights as a competitive athlete into product development while also working with him as a brand ambassador, aiming to enhance brand value and contribute to the further growth of the volleyball industry. Hiroto Nishiyama plays opposite, is from Kanagawa Prefecture, and graduated from Tokai University Sagami High School. He has played for Osaka Bluteon, formerly the Panasonic Panthers, since 2022, and has been selected for the Japan men’s national volleyball team in 2023, 2024, 2025, and 2026. MILEGRA is a volleyball apparel brand developed by Frasco 100cc. The brand manufactures and sells team-order uniforms with a focus on quality and design, supporting everyone who loves volleyball. This agreement with Nishiyama marks MILEGRA’s first contract with an individual player. By incorporating real feedback from Nishiyama, who has experience with Japan’s national team and top-level competition, MILEGRA aims to evolve into a brand that more closely serves each athlete’s needs. MILEGRA’s apparel is characterized by its balance of functionality and design from an athlete’s perspective. The brand uses sublimation printing, transferring designs directly onto fabric instead of using conventional rubber printing. This provides strong marking durability, light weight, breathability, and a comfortable wearing experience. Teams can freely express names, numbers, logos, and patterns, allowing volleyball apparel to be created according to each team’s colors and concept, from simple to highly distinctive designs. As a JVA-approved brand, MILEGRA can also be used in official matches. With an integrated manufacturer-direct system covering planning, production, and sales, the brand offers flexible support for quality, design consultation, and team orders. Going forward, MILEGRA will develop products that reflect the real needs of competitive volleyball based on feedback from Nishiyama. The company also plans to expand his activities as a MILEGRA brand ambassador through its official website, social media, and owned media. Through these efforts, MILEGRA aims not only to raise brand awareness but also to promote volleyball and contribute to the broader volleyball industry. Frasco 100cc Inc. operates the volleyball uniform brand MILEGRA. The official brand website is https://x.gd/bcECT. The company is located at Platinum No. 2 Building 3F, 3-3-13 Higashi-Ueno, Taito-ku, Tokyo 110-0015. It was established in May 2006, led by Representative Director Takashi Yaguchi. Phone: 03-6806-6531. Website: https://frasco100.cc. Business activities include planning and sales of sportswear and original goods.