Announcement of Top Partner Agreement with Hitachi Construction Machinery Co., Ltd.
Football Club Mito Hollyhock has announced a new Top Partner agreement with Hitachi Construction Machinery Co., Ltd. The contract, effective from the 2026/27 season, includes advertising on team uniforms, at home game venues, on official social media posts, and the hosting of a "Thanks Match." The contract period begins July 1, 2026. Hitachi Construction Machinery plans to change its company name to LANDCROSS Co., Ltd. in April 2027 and is embarking on a new challenge to become a top three player in the industry. Mito Hollyhock, with its brand promise "New Original Scenery in This Town," and Hitachi Construction Machinery (now LANDCROSS), with its vision "Rich Earth, Rich Town for the Future," share common values and will challenge the world together.
📋 Article Processing Timeline
- 📰 Published: May 17, 2026 at 00:12
- 🔍 Collected: May 16, 2026 at 15:32
- 🤖 AI Analyzed: May 16, 2026 at 15:41 (9 min after Collected)
Football Club Mito Hollyhock has entered into a new Top Partner agreement with Hitachi Construction Machinery Co., Ltd. The contract details for the 2026/27 season include advertising on the top team's uniforms, various advertisements at home game venues, various advertisements in official SNS posts, and the hosting of a "Thanks Match." Further details regarding each item will be announced at a later date. The contract period is from July 1, 2026.
Masafumi Senzaki, Executive Officer, President and COO of Hitachi Construction Machinery Co., Ltd., stated: "We at Hitachi Construction Machinery plan to change our company name to LANDCROSS Co., Ltd. from April 2027 and our corporate brand from HITACHI, which we have used since our founding, to LANDCROS. We are entering a new stage of challenge. This fiscal year, we have begun our challenge to become a top three player in the industry. Sharing the same hometown and embarking on new challenges almost simultaneously, and challenging the world from Ibaraki – there are many commonalities between us at LANDCROS and Hollyhock. We are also supported by highly passionate partners and supporters. As partners with shared aspirations, we want to challenge the world together from Ibaraki."
Ko Kojima, Representative Director and President of Football Club Mito Hollyhock, stated: "Mito Hollyhock has signed a new Top Partner agreement with Hitachi Construction Machinery starting from the 2026/27 season. We are deeply grateful for their strong support in our new stage of challenge as a top-tier partner company. Mito Hollyhock, with its brand promise 'New Original Scenery in This Town,' and Hitachi Construction Machinery, which has a core factory in Ibaraki Prefecture and a vision of 'Rich Earth, Rich Town for the Future,' share very close values and worldviews. We believe this partnership, 'GO J1 to GO ASIA,' will be one to watch."
Company Overview:
Name: Hitachi Construction Machinery Co., Ltd.
Location: 2-16-1 Higashi-Ueno, Taito-ku, Tokyo
Representative: Masafumi Senzaki, Executive Officer, President and COO
Business Overview: Manufacturing, sales, rental, and after-sales service of construction machinery, transport machinery, and environmental-related products.
URL: https://www.hitachicm.com/global/ja/
Masafumi Senzaki, Executive Officer, President and COO of Hitachi Construction Machinery Co., Ltd., stated: "We at Hitachi Construction Machinery plan to change our company name to LANDCROSS Co., Ltd. from April 2027 and our corporate brand from HITACHI, which we have used since our founding, to LANDCROS. We are entering a new stage of challenge. This fiscal year, we have begun our challenge to become a top three player in the industry. Sharing the same hometown and embarking on new challenges almost simultaneously, and challenging the world from Ibaraki – there are many commonalities between us at LANDCROS and Hollyhock. We are also supported by highly passionate partners and supporters. As partners with shared aspirations, we want to challenge the world together from Ibaraki."
Ko Kojima, Representative Director and President of Football Club Mito Hollyhock, stated: "Mito Hollyhock has signed a new Top Partner agreement with Hitachi Construction Machinery starting from the 2026/27 season. We are deeply grateful for their strong support in our new stage of challenge as a top-tier partner company. Mito Hollyhock, with its brand promise 'New Original Scenery in This Town,' and Hitachi Construction Machinery, which has a core factory in Ibaraki Prefecture and a vision of 'Rich Earth, Rich Town for the Future,' share very close values and worldviews. We believe this partnership, 'GO J1 to GO ASIA,' will be one to watch."
Company Overview:
Name: Hitachi Construction Machinery Co., Ltd.
Location: 2-16-1 Higashi-Ueno, Taito-ku, Tokyo
Representative: Masafumi Senzaki, Executive Officer, President and COO
Business Overview: Manufacturing, sales, rental, and after-sales service of construction machinery, transport machinery, and environmental-related products.
URL: https://www.hitachicm.com/global/ja/
FAQ
What is the duration of the Top Partner agreement?
The contract period begins on July 1, 2026.
What are the key aspects of the Top Partner agreement?
The agreement includes advertising on team uniforms, at home game venues, on official social media, and the hosting of a "Thanks Match."
When will Hitachi Construction Machinery change its company name?
Hitachi Construction Machinery plans to change its company name to LANDCROSS Co., Ltd. in April 2027.
What is Mito Hollyhock's brand promise?
Mito Hollyhock's brand promise is "New Original Scenery in This Town."
What is Hitachi Construction Machinery's vision?
Hitachi Construction Machinery's vision is "Rich Earth, Rich Town for the Future."