[New Release] "Aioi Meika Okaki" Utilizing By-products of Famous Tofu from "Michi-no-eki Aioi"
Fujita Corporation has launched the new "Aioi Meika Okaki" series (3 types), which upcycles "okara" (soy pulp) generated during tofu production at "Michi-no-eki Aioi." This initiative aims to effectively utilize local resources and revitalize the regional economy.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 17:50
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:43 (11 min after Collected)
New Product "Aioi Meika Okaki" Series (All 3 Types)
Fujita Corporation (Headquarters: Tomakomai City, Hokkaido; hereinafter "the Company"), upon commencing management operations of "Michi-no-eki Aioi" in Tsubetsu Town, Abashiri District, Hokkaido, has launched the new product "Aioi Meika Okaki" series (all 3 types) as the first phase of its regional brand strengthening project. This series effectively utilizes "okara," a by-product generated during tofu production within the facility.
■ About "Michi-no-eki Aioi"
Michi-no-eki Aioi
"Michi-no-eki Aioi" is a tourist facility located in Tsubetsu Town, Hokkaido, functioning as an access point to the Akan Mashu National Park area. It was developed on the site of the former Kitami Aioi Station of the old JNR Aioi Line, which opened in the Taisho era, and the original station building and railway cars are preserved and exhibited within the park. Inside the facility, food and retail functions utilizing local ingredients from Tsubetsu Town are offered. In particular, handmade tofu and the local specialty "Kumayaki" (bear-shaped sweets) have received a certain level of recognition from visitors as products that leverage regional characteristics.
■ Upcycling Regional Resources and Creating Value
Handmade Tofu at "Michi-no-eki Aioi"
The signature tofu of "Michi-no-eki Aioi" is made by blending Hokkaido-produced soybeans, including those from Tsubetsu Town, and received the Gold Award in the Momen Tofu category at the Hokkaido Regional Competition of the "2025 (9th) National Tofu Fair."
The Company focused on "okara," a by-product generated during this tofu production process. After approximately six months of development, a product containing 30% okara was developed, addressing the limited utilization of this resource.
This product is being developed as a "regionally circular" commercial product, as part of an initiative to effectively utilize regional resources and create new added value.
■ Carefully Crafted Texture and Design Infused with Local Sentiment
By blending 30% okara with Hokkaido-produced glutinous rice, a crispy and light texture is achieved. The hardness is adjusted to be easily enjoyed even by the elderly, and the seasoning is subtle yet lingering, bringing out the original flavor of the okara. The packaging features original characters drawn by Aioi-based illustrator Shigenari Onishi, visually conveying the charm of the region.
■ Product Lineup
Okhotsk Salt (Character: Aioi Shionosuke)
[Aioi Meika Okaki] Okhotsk Salt
Finished with a balanced flavor where Okhotsk salt enhances the taste of okara.
Special Sweet Sauce (Character: Aioi Amadare Hime)
[Aioi Meika Okaki] Special Sweet Sauce
A mellow sweetness characterizes this flavor, widely popular among children and the elderly.
Shiretoko Kelp Soy Sauce (Character: Aioi Shoyumaru)
[Aioi Meika Okaki] Shiretoko Kelp Soy Sauce
A rich flavor where the umami of Shiretoko kelp and the savory aroma of soy sauce are exquisitely matched.
【Product Overview】
Content: 1 bag (50g)
Price: 400 yen (tax included)
Sales Location: Product Hall within Michi-no-eki Aioi
■ Future Outlook
The Company will continue to nurture this series as a product line following the famous Kumayaki. Moving forward, we aim to continue developing products that utilize regional resources in the Doto area, including Tsubetsu Town, to enhance the value provided to visitors and contribute to the revitalization of the regional economy.
■ About Fujita Corporation
The Company is headquartered in Tomakomai City, Hokkaido, and operates diversified businesses centered on "food."
Since its establishment in 1978, we have promoted community-based food and retail businesses, primarily managing major franchise chains.
Currently, leveraging this expertise, we are responsible for the manufacturing and sales of high-quality cheese and meat products as the designated manager of "Kuromatsunai Town Specialty Handmade Processing Center Towa Vert" in Kuromatsunai Town.
In addition, we operate our own cassis farm, and in 2023, we made "TOMONI Yumemakiba Co., Ltd." a consolidated subsidiary, expanding into the dairy farming business.
We will strive to activate the regional economy and improve sustainable corporate value through the development of unique brands utilizing regional resources and a unique business model that covers from primary to tertiary industries.
■ Company Profile
Company Name: Fujita Corporation
Established: March 1978
Capital: 70 million yen (as of July 31, 2025)
Representative: Daisuke Endo, Representative Director and President
Head Office Location: 5-3-5 Wakakusa-cho, Tomakomai City, Hokkaido
Business Activities: Food and retail business, manufacturing and wholesale business, agriculture and livestock business
Stock Listing: Tokyo Stock Exchange Standard Market (Securities Code: 3370)
Fujita Corporation (Headquarters: Tomakomai City, Hokkaido; hereinafter "the Company"), upon commencing management operations of "Michi-no-eki Aioi" in Tsubetsu Town, Abashiri District, Hokkaido, has launched the new product "Aioi Meika Okaki" series (all 3 types) as the first phase of its regional brand strengthening project. This series effectively utilizes "okara," a by-product generated during tofu production within the facility.
■ About "Michi-no-eki Aioi"
Michi-no-eki Aioi
"Michi-no-eki Aioi" is a tourist facility located in Tsubetsu Town, Hokkaido, functioning as an access point to the Akan Mashu National Park area. It was developed on the site of the former Kitami Aioi Station of the old JNR Aioi Line, which opened in the Taisho era, and the original station building and railway cars are preserved and exhibited within the park. Inside the facility, food and retail functions utilizing local ingredients from Tsubetsu Town are offered. In particular, handmade tofu and the local specialty "Kumayaki" (bear-shaped sweets) have received a certain level of recognition from visitors as products that leverage regional characteristics.
■ Upcycling Regional Resources and Creating Value
Handmade Tofu at "Michi-no-eki Aioi"
The signature tofu of "Michi-no-eki Aioi" is made by blending Hokkaido-produced soybeans, including those from Tsubetsu Town, and received the Gold Award in the Momen Tofu category at the Hokkaido Regional Competition of the "2025 (9th) National Tofu Fair."
The Company focused on "okara," a by-product generated during this tofu production process. After approximately six months of development, a product containing 30% okara was developed, addressing the limited utilization of this resource.
This product is being developed as a "regionally circular" commercial product, as part of an initiative to effectively utilize regional resources and create new added value.
■ Carefully Crafted Texture and Design Infused with Local Sentiment
By blending 30% okara with Hokkaido-produced glutinous rice, a crispy and light texture is achieved. The hardness is adjusted to be easily enjoyed even by the elderly, and the seasoning is subtle yet lingering, bringing out the original flavor of the okara. The packaging features original characters drawn by Aioi-based illustrator Shigenari Onishi, visually conveying the charm of the region.
■ Product Lineup
Okhotsk Salt (Character: Aioi Shionosuke)
[Aioi Meika Okaki] Okhotsk Salt
Finished with a balanced flavor where Okhotsk salt enhances the taste of okara.
Special Sweet Sauce (Character: Aioi Amadare Hime)
[Aioi Meika Okaki] Special Sweet Sauce
A mellow sweetness characterizes this flavor, widely popular among children and the elderly.
Shiretoko Kelp Soy Sauce (Character: Aioi Shoyumaru)
[Aioi Meika Okaki] Shiretoko Kelp Soy Sauce
A rich flavor where the umami of Shiretoko kelp and the savory aroma of soy sauce are exquisitely matched.
【Product Overview】
Content: 1 bag (50g)
Price: 400 yen (tax included)
Sales Location: Product Hall within Michi-no-eki Aioi
■ Future Outlook
The Company will continue to nurture this series as a product line following the famous Kumayaki. Moving forward, we aim to continue developing products that utilize regional resources in the Doto area, including Tsubetsu Town, to enhance the value provided to visitors and contribute to the revitalization of the regional economy.
■ About Fujita Corporation
The Company is headquartered in Tomakomai City, Hokkaido, and operates diversified businesses centered on "food."
Since its establishment in 1978, we have promoted community-based food and retail businesses, primarily managing major franchise chains.
Currently, leveraging this expertise, we are responsible for the manufacturing and sales of high-quality cheese and meat products as the designated manager of "Kuromatsunai Town Specialty Handmade Processing Center Towa Vert" in Kuromatsunai Town.
In addition, we operate our own cassis farm, and in 2023, we made "TOMONI Yumemakiba Co., Ltd." a consolidated subsidiary, expanding into the dairy farming business.
We will strive to activate the regional economy and improve sustainable corporate value through the development of unique brands utilizing regional resources and a unique business model that covers from primary to tertiary industries.
■ Company Profile
Company Name: Fujita Corporation
Established: March 1978
Capital: 70 million yen (as of July 31, 2025)
Representative: Daisuke Endo, Representative Director and President
Head Office Location: 5-3-5 Wakakusa-cho, Tomakomai City, Hokkaido
Business Activities: Food and retail business, manufacturing and wholesale business, agriculture and livestock business
Stock Listing: Tokyo Stock Exchange Standard Market (Securities Code: 3370)