Feiger Inc. Begins Initiative with Seven-Eleven Japan to Utilize Agriculture-Derived Carbon Credit System
Feiger Inc. has partnered with Seven-Eleven Japan to launch an initiative utilizing the agriculture-derived carbon credit system to promote environmentally friendly agriculture. By extending the mid-season drainage period in rice cultivation, they aim to create J-Credits, secure new income sources for producers, and achieve sustainable agriculture.
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- 📰 Published: May 12, 2026 at 02:30
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Feiger Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takahiro Ishizaki) will partner with Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Tomohiro Akutsu) to jointly promote the "Initiative to support producers who actively engage in environmentally friendly agriculture by utilizing the agriculture-derived carbon credit (J-Credit*1) system," which Seven-Eleven Japan started in fiscal year 2025.
In this initiative, we will promote the utilization of credits created by "extending the mid-season drainage period*2 in rice cultivation," one of the methodologies in the J-Credit system. By reducing methane emissions from paddy fields and connecting the "environmental value" of agriculture to economic value, we aim to create new income opportunities for producers and contribute to the realization of sustainable agriculture.
*1 J-Credit System
A system in which the government certifies the amount of greenhouse gases reduced or absorbed through the introduction of energy-saving equipment, the use of renewable energy, appropriate forest management, and agricultural initiatives as "credits."
*2 Extension of mid-season drainage period in rice cultivation
In rice cultivation, paddy fields are filled with water for long periods, creating an environment with low oxygen in the soil. In this environment, microorganisms generate methane (CH4), a greenhouse gas, during the decomposition of organic matter (rice straw, fertilizers, etc.).
Mid-season drainage (water removal) is a common process in rice cultivation where water is drained from the paddy field once before heading to dry the field surface and control growth. This also has the effect of suppressing methane generation. By extending this mid-season drainage period by more than 7 days compared to the average of the past two years, methane emissions can be reduced by 30%, and the reduced amount can be certified as "credits."
Scheme Diagram of This Initiative
■ Flow of the Initiative
In this initiative, Seven-Eleven Japan Co., Ltd. will purchase credits (which our company supports in generating) that producers received certification for in 2024 as greenhouse gas (methane: CH4) emission reductions, based on the J-Credit system's methodology of "extension of mid-season drainage period in rice cultivation," in 2025. This will secure new income sources for producers, leading to the securing of human resources to support agriculture and the strengthening of farming infrastructure, such as equipment introduction. Furthermore, by contributing to the promotion of carbon neutrality, we believe this initiative can contribute to the realization of sustainable agriculture and food security from the perspectives of "economic stability" and "environmental conservation."
In this initiative, our company is responsible for the operation and support of the project to support producers' sustainable agricultural management through the creation of agriculture-derived carbon credits and to promote environmentally friendly agriculture.
■ Background of the Initiative
Japanese agriculture faces complex challenges such as a shortage of successors, profitability, and climate change response. Seven-Eleven Japan Co., Ltd. is promoting environmental load reduction throughout its value chain, including product procurement, logistics, and store operations, and is also working with local production sites to create a mechanism where "environmentally friendly farming is properly evaluated and returned to the community," aiming for an "environmentally friendly circular society." Our company's direction of supporting the monetization of decarbonized agriculture through collaboration with producers and aiming to build a sustainable agricultural system aligns with Seven-Eleven Japan's, leading to this partnership.
■ Overview of Agriculture-Derived J-Credits
Target: Agricultural activities such as rice cultivation
Target gases for reduction: Mainly methane (CH₄) from paddy fields
Concept of creation: Certification of emission reductions through improved farming methods (e.g., extension of mid-season drainage period) as "credits."
*Images are for illustrative purposes only.
*Information is current as of now.
■ About Feiger Inc.
Feiger Inc. is a startup that consistently handles everything from the generation to sales of agriculture-derived carbon credits. Through collaboration with producers, we support the monetization of decarbonized agriculture and aim to build a sustainable agricultural system through the development and implementation of "weather-resistant solutions" that adapt to climate change. In this initiative, we will be responsible for project operation and support.
■ Seven-Eleven Japan Co., Ltd. press release here
https://www.sej.co.jp/company/news_release/news/2026/202605111500.html
In this initiative, we will promote the utilization of credits created by "extending the mid-season drainage period*2 in rice cultivation," one of the methodologies in the J-Credit system. By reducing methane emissions from paddy fields and connecting the "environmental value" of agriculture to economic value, we aim to create new income opportunities for producers and contribute to the realization of sustainable agriculture.
*1 J-Credit System
A system in which the government certifies the amount of greenhouse gases reduced or absorbed through the introduction of energy-saving equipment, the use of renewable energy, appropriate forest management, and agricultural initiatives as "credits."
*2 Extension of mid-season drainage period in rice cultivation
In rice cultivation, paddy fields are filled with water for long periods, creating an environment with low oxygen in the soil. In this environment, microorganisms generate methane (CH4), a greenhouse gas, during the decomposition of organic matter (rice straw, fertilizers, etc.).
Mid-season drainage (water removal) is a common process in rice cultivation where water is drained from the paddy field once before heading to dry the field surface and control growth. This also has the effect of suppressing methane generation. By extending this mid-season drainage period by more than 7 days compared to the average of the past two years, methane emissions can be reduced by 30%, and the reduced amount can be certified as "credits."
Scheme Diagram of This Initiative
■ Flow of the Initiative
In this initiative, Seven-Eleven Japan Co., Ltd. will purchase credits (which our company supports in generating) that producers received certification for in 2024 as greenhouse gas (methane: CH4) emission reductions, based on the J-Credit system's methodology of "extension of mid-season drainage period in rice cultivation," in 2025. This will secure new income sources for producers, leading to the securing of human resources to support agriculture and the strengthening of farming infrastructure, such as equipment introduction. Furthermore, by contributing to the promotion of carbon neutrality, we believe this initiative can contribute to the realization of sustainable agriculture and food security from the perspectives of "economic stability" and "environmental conservation."
In this initiative, our company is responsible for the operation and support of the project to support producers' sustainable agricultural management through the creation of agriculture-derived carbon credits and to promote environmentally friendly agriculture.
■ Background of the Initiative
Japanese agriculture faces complex challenges such as a shortage of successors, profitability, and climate change response. Seven-Eleven Japan Co., Ltd. is promoting environmental load reduction throughout its value chain, including product procurement, logistics, and store operations, and is also working with local production sites to create a mechanism where "environmentally friendly farming is properly evaluated and returned to the community," aiming for an "environmentally friendly circular society." Our company's direction of supporting the monetization of decarbonized agriculture through collaboration with producers and aiming to build a sustainable agricultural system aligns with Seven-Eleven Japan's, leading to this partnership.
■ Overview of Agriculture-Derived J-Credits
Target: Agricultural activities such as rice cultivation
Target gases for reduction: Mainly methane (CH₄) from paddy fields
Concept of creation: Certification of emission reductions through improved farming methods (e.g., extension of mid-season drainage period) as "credits."
*Images are for illustrative purposes only.
*Information is current as of now.
■ About Feiger Inc.
Feiger Inc. is a startup that consistently handles everything from the generation to sales of agriculture-derived carbon credits. Through collaboration with producers, we support the monetization of decarbonized agriculture and aim to build a sustainable agricultural system through the development and implementation of "weather-resistant solutions" that adapt to climate change. In this initiative, we will be responsible for project operation and support.
■ Seven-Eleven Japan Co., Ltd. press release here
https://www.sej.co.jp/company/news_release/news/2026/202605111500.html