Nagano Station Tourist Hub "Travel HUB Nagano City" Collaborates with Kimono no Tachibana, Green Season Opens May 15
Key facts
- Nagano Station Tourist Hub "Travel HUB Nagano City" Collaborates with Kimono no Tachibana, Green Season Opens May 15
- The Nagano Station tourist hub "Travel HUB Nagano City" is expanding its services to include kimono rentals, Shinshu ice cream, and a cafe, and will begin its green season operations on May 15. Building on its winter success, it aims to become a new gateway for tourists and local residents to interact, collaborating with local businesses.
- Source: PR Times
- Date: May 8, 2026
Direct answer
The Nagano Station tourist hub "Travel HUB Nagano City" is expanding its services to include kimono rentals, Shinshu ice cream, and a cafe, and will begin its green season operations on May 15. Building on its winter success, it aims to become a new gateway for tourists and local residents to interact, collaborating with local businesses.
- Citation
- Nagano Station Tourist Hub "Travel HUB Nagano City" Collaborates with Kimono no Tachibana, Green Season Opens May 15 (May 8, 2026), PR Times
- Source
- PR Times
- Date
- May 8, 2026
The Nagano Station tourist hub "Travel HUB Nagano City" is expanding its services to include kimono rentals, Shinshu ice cream, and a cafe, and will begin its green season operations on May 15. Building on its winter success, it aims to become a new gateway for tourists and local residents to interact, collaborating with local businesses.
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- 📰 Published: May 8, 2026 at 19:46
- 🔍 Collected: May 8, 2026 at 11:02
- 🤖 AI Analyzed: May 8, 2026 at 11:35 (33 min after Collected)
The operating entity of "Travel HUB Nagano City," Field Design Co., Ltd. (Location: Nagano City, Nagano Prefecture; Representative Directors: Kotaro Hayashi, Yoshihiro Miyashita), in collaboration with Tachibana Co., Ltd. (Location: Nagano City, Nagano Prefecture; Representative Director and President: Ryoji Matsumoto), will commence green season operations at the Nagano Station-front tourist hub "Travel HUB Nagano City" from Friday, May 15, 2026.
Building on its track record of attracting over 4,000 inbound tourists during approximately 90 days of winter operations, the facility will continue to offer services such as luggage storage, tourist information, and tour sales, which were available during the winter season. Additionally, new services will be progressively introduced, including kimono rental and sales in collaboration with "Kimono no Tachibana," a Shinshu ice cream select shop "Tabisuru Spoon," a cafe function, authentic ninja experiences, taxi tours, and outdoor activity sales. Starting from Nagano Station, it will develop as a new gateway for travel where tourists, visitors, and local residents can interact.
**Main Developments for Travel HUB Nagano City Green Season**
**1. Continuing Services**
* Luggage storage service
* Delivery service
* Tourist information (digital map integration)
* Taxi tour sales
* City walk plan sales
* Authentic shuriken experience area
* Merchandise sales
**2. Newly Introduced Services**
**Kimono/Yukata Rental and Sales "Kimono no Tachibana"**
In collaboration with "Kimono no Tachibana," long-loved in Nagano Prefecture, we will begin kimono and yukata rental and sales. We propose this as a new tourism experience, allowing visitors to leisurely enjoy visiting Zenkoji Temple and strolling through Nagano City in traditional Japanese attire, creating opportunities to delve deeper into Nagano's cityscape and culture.
*Rental Image*
**Shinshu Ice Cream Select Shop "Tabisuru Spoon"**
The select shop "Tabisuru Spoon," where you can encounter charming ice creams from various parts of Shinshu, will make its debut. Featuring cup ice creams from producers across the prefecture, it aims to promote new culinary delights under the concept of "A journey through Shinshu begins with a single spoon." Products will be rotated sequentially depending on the season and procurement status.
*Participating Stores:*
Milk Factory kumapon's (Anan Town), Neverland (Neba Village), Utsukushigahara Onsen Shoho / Sabo IPPUKU (Matsumoto City), Nanairo Farm (Azumino City), Karuizawa Minoriyasan (Karuizawa Town), Nakatake Reika (Nakano City)
*Tabisuru Spoon Logo Mark*
**Cafe Function**
A new cafe space will be developed where visitors can enjoy coffee and local sweets. It will provide a casual stop for tourists waiting, taking a break, or strolling through the city.
*Rest Space*
**Sales of Local Experiences and Tourist Products (to be introduced sequentially)**
* Outdoor activity sales
* Tourist facility ticket sales (planned)
*City Walk Ticket*
**Convenience Enhancement Services (planned)**
* Same-day luggage delivery service
(Travel HUB Nagano City → Accommodation in Nagano City → Accommodation in Togakushi area, etc.)
*Luggage Delivery Image*
**Future Development Plans**
* Creation of new experiential products through collaboration with local businesses
* Sales of discount coupons for surrounding restaurants
* Expansion of tourist facility ticket sales
* Implementation of exchange events connecting local communities and travelers
**What Travel HUB Nagano City Aims For**
Travel HUB Nagano City is not merely a tourist information center but aims to create a new flow of people in front of Nagano Station as a hub connecting "luggage," "movement," "experiences," "food," and "culture."
In winter, it serves as a gateway to snow tourism. In spring, summer, and autumn, it acts as a gateway to city walks and local experiences.
It aims to be the starting point for enjoying Nagano throughout all four seasons.
**Facility Overview**
*Exterior View*
**Travel HUB Nagano City**
Location: 1358 2F, Suehiro-cho, Nagano City, Nagano Prefecture
Access: Approximately 2 minutes walk from JR Nagano Station Zenkoji Exit
Opening Date: Friday, May 15, 2026
Business Hours: 9:30〜17:00
Homepage: https://base-jp.snow-hub-nagano.com/green/
**Company Overview**
**Field Design Co., Ltd.**
Location: Marusa Building 3F, 1-3-16 Minamichitose, Nagano City, Nagano Prefecture
URL: https://field-design.jp/
Representatives: Kotaro Hayashi, Yoshihiro Miyashita
Business Activities: Travel agency, tourism content creation, web production, design production, video production, photography
**Tachibana Co., Ltd.**
Location: 2214 Tsuruga Midorimachi, Nagano City, Nagano Prefecture
URL: https://www.tachibana-group.co.jp/
Representative Director and President: Ryoji Matsumoto
Building on its track record of attracting over 4,000 inbound tourists during approximately 90 days of winter operations, the facility will continue to offer services such as luggage storage, tourist information, and tour sales, which were available during the winter season. Additionally, new services will be progressively introduced, including kimono rental and sales in collaboration with "Kimono no Tachibana," a Shinshu ice cream select shop "Tabisuru Spoon," a cafe function, authentic ninja experiences, taxi tours, and outdoor activity sales. Starting from Nagano Station, it will develop as a new gateway for travel where tourists, visitors, and local residents can interact.
**Main Developments for Travel HUB Nagano City Green Season**
**1. Continuing Services**
* Luggage storage service
* Delivery service
* Tourist information (digital map integration)
* Taxi tour sales
* City walk plan sales
* Authentic shuriken experience area
* Merchandise sales
**2. Newly Introduced Services**
**Kimono/Yukata Rental and Sales "Kimono no Tachibana"**
In collaboration with "Kimono no Tachibana," long-loved in Nagano Prefecture, we will begin kimono and yukata rental and sales. We propose this as a new tourism experience, allowing visitors to leisurely enjoy visiting Zenkoji Temple and strolling through Nagano City in traditional Japanese attire, creating opportunities to delve deeper into Nagano's cityscape and culture.
*Rental Image*
**Shinshu Ice Cream Select Shop "Tabisuru Spoon"**
The select shop "Tabisuru Spoon," where you can encounter charming ice creams from various parts of Shinshu, will make its debut. Featuring cup ice creams from producers across the prefecture, it aims to promote new culinary delights under the concept of "A journey through Shinshu begins with a single spoon." Products will be rotated sequentially depending on the season and procurement status.
*Participating Stores:*
Milk Factory kumapon's (Anan Town), Neverland (Neba Village), Utsukushigahara Onsen Shoho / Sabo IPPUKU (Matsumoto City), Nanairo Farm (Azumino City), Karuizawa Minoriyasan (Karuizawa Town), Nakatake Reika (Nakano City)
*Tabisuru Spoon Logo Mark*
**Cafe Function**
A new cafe space will be developed where visitors can enjoy coffee and local sweets. It will provide a casual stop for tourists waiting, taking a break, or strolling through the city.
*Rest Space*
**Sales of Local Experiences and Tourist Products (to be introduced sequentially)**
* Outdoor activity sales
* Tourist facility ticket sales (planned)
*City Walk Ticket*
**Convenience Enhancement Services (planned)**
* Same-day luggage delivery service
(Travel HUB Nagano City → Accommodation in Nagano City → Accommodation in Togakushi area, etc.)
*Luggage Delivery Image*
**Future Development Plans**
* Creation of new experiential products through collaboration with local businesses
* Sales of discount coupons for surrounding restaurants
* Expansion of tourist facility ticket sales
* Implementation of exchange events connecting local communities and travelers
**What Travel HUB Nagano City Aims For**
Travel HUB Nagano City is not merely a tourist information center but aims to create a new flow of people in front of Nagano Station as a hub connecting "luggage," "movement," "experiences," "food," and "culture."
In winter, it serves as a gateway to snow tourism. In spring, summer, and autumn, it acts as a gateway to city walks and local experiences.
It aims to be the starting point for enjoying Nagano throughout all four seasons.
**Facility Overview**
*Exterior View*
**Travel HUB Nagano City**
Location: 1358 2F, Suehiro-cho, Nagano City, Nagano Prefecture
Access: Approximately 2 minutes walk from JR Nagano Station Zenkoji Exit
Opening Date: Friday, May 15, 2026
Business Hours: 9:30〜17:00
Homepage: https://base-jp.snow-hub-nagano.com/green/
**Company Overview**
**Field Design Co., Ltd.**
Location: Marusa Building 3F, 1-3-16 Minamichitose, Nagano City, Nagano Prefecture
URL: https://field-design.jp/
Representatives: Kotaro Hayashi, Yoshihiro Miyashita
Business Activities: Travel agency, tourism content creation, web production, design production, video production, photography
**Tachibana Co., Ltd.**
Location: 2214 Tsuruga Midorimachi, Nagano City, Nagano Prefecture
URL: https://www.tachibana-group.co.jp/
Representative Director and President: Ryoji Matsumoto
FAQ
What are the key facts in this article?
The Nagano Station tourist hub "Travel HUB Nagano City" is expanding its services to include kimono rentals, Shinshu ice cream, and a cafe, and will begin its green season operations on May 15. Building on its winter success, it aims to become a new gateway for tourists and local residents to interact, collaborating with local businesses.
What is the direct answer?
The Nagano Station tourist hub "Travel HUB Nagano City" is expanding its services to include kimono rentals, Shinshu ice cream, and a cafe, and will begin its green season operations on May 15. Building on its winter success, it aims to become a new gateway for tourists and local residents to interact, collaborating with local businesses.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000014.000030382.html | May 8, 2026