Japan-Korea Jointly Developed Hair Care Series "LOVE PASSPORT SINORU" Wins "Best Performance Award" at "2026 Qoo10 Mega Debut Award"

FITS Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Yasuhiro Togashi) announces that its Japan-Korea jointly developed hair care series "LOVE PASSPORT SINORU" has won the Best Performance Award at the "2026 Qoo10 Mega Debut Award," organized by eBay Japan G.K.'s internet shopping mall "Qoo10."

**[Award Overview]**

■ Award Name: 2026 Qoo10 Mega Debut Award "Best Performance Award"

■ Award Recipient: Hair care series "LOVE PASSPORT SINORU"

The "2026 Qoo10 Mega Debut Award" honors the achievements of new brands introduced on Qoo10's "Mega Debut" over the past year, recognizing and encouraging further development and growth in beauty items.

The "Best Performance Award" received by "LOVE PASSPORT SINORU" is given to brands that have achieved outstanding results, comprehensively considering performance data (sales, growth rate, retention indicators) of each brand participating in Qoo10's "Mega Debut."

"LOVE PASSPORT SINORU," launched in October 2025, welcomed Mr. Baek Heung-kwon, representative of the popular Korean hair salon "Salon Hearts," as a co-developer. With the concept of "soft hair sculpting* for touchable, natural hair," it is a new hair care series. It has been highly acclaimed as a new brand that attracted market attention immediately after its launch, leading to this award.

*Refers to repairing hair and making it soft and supple.

Encouraged by this award, we will continue to strive for product development that pursues salon quality and offer products that satisfy our customers with exquisite fragrances.

**"LOVE PASSPORT SINORU" Overview**

Achieve beautiful hair that cannot be realized with styling alone, keeping your natural hair healthy with salon-level* hair care items.

*Refers to repairing hair and making it soft and supple.

■ Product Names

* LOVE PASSPORT SINORU Silky Soft Shampoo (400mL, 2,750 yen (tax included))
* LOVE PASSPORT SINORU Silky Soft Treatment (400g, 2,750 yen (tax included))
* LOVE PASSPORT SINORU Hydro Silky Serum (100g, 2,750 yen (tax included))
* LOVE PASSPORT SINORU Silky Veil Oil (100mL, 2,750 yen (tax included))

■ LOVE PASSPORT SINORU Official Website: https://store.fits-japan.com/lp?u=lpp_sinoru

■ LOVE PASSPORT SINORU Official Instagram: https://www.instagram.com/lovepassport_sinoru/

**Company Profile**

■ Company Name: FITS Corporation

■ Representative Director: Yasuhiro Togashi

■ Location: Oak Omotesando Building 7F/8F, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo 107-0061

■ Founded: 1990

■ Main Business Activities

* Import wholesale and sales of overseas brands (perfumes / cosmetics / sundries, etc.)
* Planning, development, manufacturing, and sales of original perfumes / cosmetics / sundries, licensed products, etc.

■ Website: https://fits-japan.com/

■ FITS you. STORE: https://store.fits-japan.com/shop

■ Instagram: https://www.instagram.com/fits_fragrance/

■ X: https://x.com/FITS_fragrance