Fits Corporation (Minato-ku, Tokyo; CEO: Yasuhiro Togashi) will launch a special website on May 1st (Friday) featuring new visuals and a special interview video of actor and artist Hayato Sano, who serves as the brand ambassador for 'OCEAN TRICO,' a brand produced by the Harajuku-born hair salon 'OCEAN TOKYO.' In conjunction with the site launch, an SNS campaign will also begin on the same day, offering prizes such as autographed goods by Mr. Sano.

The newly released visuals showcase Mr. Sano expressing two contrasting styles against white and black backgrounds.

White Visual Features Mr. Sano with an ennui atmosphere with down-styled bangs. This 'classic bundled style' was achieved using 'Clay' hair wax for a matte finish and Universal Hard Spray for overall volume.

Black Visual An up-style with a center part for a cool and sophisticated impression. It was finished with 'Shine Over' hair wax for a glossy look, with Barikata Spray used on the tips to emphasize the sharp bangs.

These contrasting worldviews were made possible by Mr. Sano's multifaceted charm as an artist and actor. Look forward to the development of the new visuals under the catchphrase 'Visuals Look Great.'

Additionally, a making-of and interview video will be available on the special site. In the interview, Mr. Sano talks about his favorite hair styling tips. You can also get an early look at Mr. Sano wearing glasses, which will be featured in store visuals.

Furthermore, an SNS campaign celebrating his appointment as brand ambassador starts on May 1st. Participation is possible by following the official X accounts of Fits Corporation (@FITS_fragrance) and OCEAN TOKYO (@OCEANTOKYOnet) and quote-reposting the target post with specific hashtags. Prizes include autographed stickers and tickets for free hair services at OCEAN TOKYO salons.

Special Site: https://store.fits-japan.com/lp?u=OT26SS (Opening May 1, 2026)

Campaign Overview ■ Name: OCEAN TRICO Brand Ambassador Appointment Campaign ■ Period: May 1, 2026 (Fri) 10:00 - May 15, 2026 (Fri) 23:59 ■ Prizes: - Autographed stickers (5 winners) - One year's worth of OCEAN TRICO wax (5 winners) - OCEAN TOKYO Visual Transformation Ticket (5 winners) ■ How to apply: Follow @FITS_fragrance and @OCEANTOKYOnet on X, and quote-repost the target post with hashtags and your desired prize.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: OCEAN TOKYO