Fanvoice Inc. Launches 'AI Telemarketing Service' Using AI Sales and AI Calling, Reducing Sales Rep Workload by Up to 80%

Fanvoice Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Nobuhiko Suda) has announced the launch of its 'AI Telemarketing Service', a personal sales support service leveraging generative AI and voice AI technology.

This service is a hybrid sales DX solution that combines automated AI calling, AI sales scripts, lead extraction, and human-led closing.

In outbound operations targeting individuals, where phone connections are difficult, the AI automatically handles a large volume of calls and initial responses, notifying sales representatives in real-time only of prospects who show interest, thereby improving sales productivity.

Furthermore, by utilizing AI voices trained on actual representatives and top sales performers, it enables consistent quality sales activities 24 hours a day, 365 days a year.

The service is offered to companies that require ongoing customer follow-up and sales activities, such as mail-order businesses, e-commerce operators, D2C brands, subscription services, and membership-based service providers.

■ Three Social Backgrounds and Solutions Attracting Media Attention

1. Response to 'Labor Shortage and Rising Costs'

Due to rising minimum wages and chronic labor shortages, corporate sales activity costs are increasing year by year.

Telemarketing, in particular, faces challenges in securing sufficient sales staff due to recruitment difficulties and high turnover rates.

This service automates everything from calling to lead extraction, with AI operating 24/7.

With an initial cost of 150,000 yen and a per-list cost of 250 yen, it is possible to expand sales activities while keeping personnel and recruitment costs down.

2. From 'Nuisance Calls' to 'Providing Necessary Information'

In traditional telemarketing, conversations with sales reps could continue even when the customer was not interested, causing stress for both parties.

This service employs a mechanism where the AI briefly conveys the purpose, and the customer can indicate their interest via push-button operations.

This offers benefits such as:

- No need to listen to unwanted sales pitches
- Reduced psychological burden of having to refuse
- Ability to speak with a representative only if interested

This creates a new customer experience (CX) for both businesses and customers.

3. 'Eliminating Dependence on Specific Individuals' – Capitalizing on Top Sales Intelligence

In many companies, the know-how of top salespeople is tied to individuals, leading to a decline in sales capability upon their departure or transfer.

This service allows companies to accumulate the knowledge of top salespeople as a corporate asset by training the AI on their voices and sales scripts.

It achieves 'democratization of sales', enabling even new or inexperienced staff to replicate top-tier sales quality.

■ What is the AI Telemarketing Service?

This service is a sales DX solution that automates the high-volume calling process 'until a connection is made' and 'interest level determination' in outbound operations targeting individuals who are hard to reach by phone.

Humans can maximize productivity by focusing only on responding to high-potential leads extracted by the AI.

■ Main Use Cases

[E-commerce / Mail-order Industry]

- Proposals for switching to subscriptions
- Upselling and cross-selling
- Re-engaging dormant customers
- Re-approaching churned customers

[Finance / Payment Industry]

- Payment reminders
- Address discrepancy confirmation
- Contact information confirmation calls

[Marketing]

- Purchaser surveys
- Product research
- Campaign notifications
- Post-event follow-ups

■ Proprietary Technology and 5 Strengths

1. Digital Twin Voice Learning

AI trained on the voices of actual representatives handles calls, enabling natural conversations that reduce the discomfort typical of synthetic voices.

2. IVR-based Interest Determination

Customers indicate their interest by pressing numbers, allowing for immediate extraction of interested prospects.

3. Real-time Notification Integration

Notifications are sent to representatives the moment a customer selects 'I want to know more', allowing follow-up while the customer's interest is high.

4. Automatic Redial Algorithm

Redials unanswered calls to prevent missed opportunities.

5. Overwhelming Cost Performance

Available from an initial cost of 150,000 yen and 250 yen per list.

Significant cost reductions are expected compared to traditional human-centric telemarketing.

■ Benefits of Introduction

In traditional telemarketing, approximately 80% of work time was spent on:

- Handling unanswered calls
- Redialing
- Explaining to uninterested customers

This service automates these processes with AI.

Representatives can focus on the remaining 20% – 'conversations with customers that lead to sales' – dramatically improving per-person operational productivity.

*Results vary by industry and operational methods.

■ Representative Comment

Nobuhiko Suda, Representative Director, Fanvoice Inc.

"In over 10 years of operating a call center business, we have seen that sales representatives spend more time on handling unanswered calls and redialing than on the negotiations and customer interactions they should be doing.

AI makes the calls, humans conduct the negotiations.

We believe this division of roles will become the standard for future sales activities.

We aim not only to improve corporate productivity but also to reduce the stress of unwanted sales calls for consumers and provide a new form of communication where they receive only the necessary information."

■ Future Outlook

Fanvoice Inc. aims to have 100 companies adopt the service by the end of 2026.

The company plans to expand into a wide range of industries, including mail-order, e-commerce, human resources, real estate, finance, education, and professional services, contributing to improving sales productivity for Japanese companies.