FANCL Launches 'FANCL BRAND NEWS' on June 16 as New Hub to Share the Latest Brand Updates

FANCL Co., Ltd. announces the launch of 'FANCL BRAND NEWS,' a comprehensive brand information platform, on June 16 (Tuesday) within FANCL Online, aiming to deepen customer understanding and emotional connection with the brand.

FANCL BRAND NEWS

'FANCL BRAND NEWS' is a new communication hub that consolidates information essential to understanding the FANCL brand, including the latest promotional updates, FANCL's core philosophy, brand values, and product development principles. By clearly delivering diverse brand-related information in one centralized location and maintaining continuous content updates, FANCL aims to increase customer touchpoints and enhance brand understanding and empathy.

[Background]

FANCL has previously shared information about its products, services, and corporate activities through various channels, such as business-specific websites, product-dedicated brand sites, campaign pages, and corporate information portals. However, as customer touchpoints become increasingly diverse, it has become crucial to create a unified platform that clearly communicates the brand's philosophy and initiatives while enabling ongoing engagement. Under its long-term management vision 'FANCL Vision 2035 (FV2035),' the company is advancing an omnichannel strategy to deepen customer relationships. 'FANCL BRAND NEWS' is launched as part of this initiative, serving as a dedicated platform to strengthen brand understanding and emotional resonance.

[Key Features of 'FANCL BRAND NEWS']

### Centralized Access to Brand-Understanding Content

'FANCL BRAND NEWS' is a comprehensive brand portal where users can access a wide range of information to gain a holistic understanding of the FANCL brand. It systematically presents content related to FANCL's philosophy, brand story, product development principles for cosmetics and health foods, and R&D initiatives.

The site also features a cohesive design that reflects the brand's worldview, with a simple, intuitive structure enabling smooth navigation to relevant information.

### Main Content Categories

- Brand-related news - Latest promotional updates - Commitment to cosmetics - Commitment to health foods - Brand introductions

### Delivering the Brand's 'Now' Through Continuous Updates

Through regular content updates, FANCL will deliver the brand's latest activities and initiatives. Beyond promotional news, the platform will broadly cover important brand updates such as in-store events, PR campaigns, new product launches, and new content releases, ensuring customers stay informed about the current state of the FANCL brand.

### A Communication Hub Supporting Omnichannel Strategy

'FANCL BRAND NEWS' serves as a communication hub to deepen brand understanding and includes clear pathways to various channels such as direct sales and company-operated stores. Starting from FANCL Online, the platform is designed to seamlessly connect users to in-store services and various brand experience content, strengthening customer engagement across touchpoints.