Masayuki Sakuma, CEO of Fivestar, Who Scaled Over 50 Salons from Zero Experience, Releases 'Salon MBA™'

Fivestar, a company operating a salon group (HQ: Koriyama, Fukushima Prefecture; CEO: Masayuki Sakuma), announced the release of 'Salon MBA™' (published by HAIR MODE), written by its CEO Masayuki Sakuma.

This book is a practical business guide that translates management strategies and numerical thinking learned in MBA programs into levels that can be immediately implemented on the front lines of beauty salons such as hair salons, eyelash salons, nail salons, and beauty clinics.

Under the theme "Turn every action into profit. The bible for store management," the content is designed not only for salon owners but also for store managers, executives, staff, and those aiming to become independent, helping them understand the link between daily actions and profitability to practice it in the field.

Furthermore, the book is not limited to the beauty salon industry. It contains many concepts common to various store-based businesses and service industries, such as restaurants, retail, clinics, schools, and fitness, making it an essential guide for all workplaces where teams work to achieve results.

Background of Publication
Fivestar operates multiple brands centered on its salon business, with the corporate message "Creating a better way home." The company has aimed to elevate the status of the beauty industry by realizing starting salaries of 250,000 yen for new graduates, improving labor environments, expanding multiple brands, and providing career support for staff.

In doing so, the company has prioritized ensuring that not only managers but also front-line staff, store managers, and executives understand numbers and management as a common language and move toward the future in the same direction.

Profit does not belong solely to the management. It is a vital resource for reinvestment into salaries, education, recruitment, environmental improvements, and better services for customers.

'Salon MBA™' is a book that distills this philosophy into words and exercises that can be used on-site.

Endorsements
The book's obi cover features recommendations from two professors active on the front lines of management and business fields.

Hiroaki Sugita, Professor at Waseda Business School and former representative of The Boston Consulting Group in Japan, commented: "A masterpiece that distills high-level MBA management strategies to a level that every staff member can take action on from tomorrow."

In addition, Yutaro Murakami, Professor at the Graduate School of Management, Keio University, commented: "Building an organization where the field operates autonomously with numbers. From salons to every manager. Keio MBA declares this to be authentic."

Book Design
The logo design was handled by creative director Keisuke Shimizu, known for works such as 'THE FIRST TAKE'.

Aiming for a book that is not overly formal but natural to be placed in beauty and service settings, and one that staff and store managers would want to pick up, the design balances practicality with creativity.

Author's Comment
Numbers are not just for management. They are a common language to see the same future as the staff.
Beauty salon management has limits if reliant only on intuition and spirit. While technique, customer service, and passion are certainly important, sustainable management requires a structure shared on-site.
We hope 'Salon MBA™' will serve as a light for the future of the beauty industry and all who work in the field.

Fivestar Co., Ltd.
CEO Masayuki Sakuma

Book Outline
Book Name: Salon MBA™
Author: Masayuki Sakuma [FIVESTAR]
Publisher: HAIR MODE
Release Date: Now on sale
Price: 2,750 yen (tax included)
Sales: Available on Amazon and other bookstores

Company Profile
Company Name: Fivestar
Representative: Masayuki Sakuma, CEO
Headquarters: Koriyama, Fukushima Prefecture
Business Description: Brand operation and store development centered on the beauty salon business