Five Star's Historic Vintage Denim Jacket "LEVI’S S506XXE" Purchased for 55 Million Yen Certified as Guinness World Record™ "Most Expensive Second-Hand Denim Jacket (Non-Memorabilia)"

Five Star Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture, Representative Director: Masayuki Sakuma), which operates over 50 salons both domestically and internationally, announces that the historic vintage denim jacket "LEVI’S S506XXE (WWII Model, Split-Back Specification)" acquired by our company for 55,000,000 yen (tax included) was officially certified by Guinness World Records on April 7, 2026.

The certified record title is:

"Most expensive second-hand denim jacket (non-memorabilia)"

In Japanese:

"最も高額な古着のデニムジャケット（メモラビリア除く）"

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■ Background: Why Did a Beauty Company Acquire a "55 Million Yen Vintage Denim Jacket"?

This acquisition and world record certification are not merely the purchase of an expensive collector's item.

Behind it lies the philosophy our company has embraced through its daily beauty business: "to discern the value of materials without damaging them and to bring out their original charm," as well as the aesthetic sense and discerning eye that Japanese people have cultivated over many years.

Both "hair," which hairdressers handle, and "cotton," in vintage garments, are delicate materials that can be damaged if not treated properly. The ability to assess the condition, minimize stress, and bring out beauty without compromising value—we believe this sensitivity is one of the important elements that constitute J-Beauty in a broad sense.

In fact, Japanese people were among the first in the world to recognize the value of vintage denim and have a history of shaping its appeal and standards. This project is a symbolic investment to showcase such Japanese aesthetic sensibility and defining power to the world through denim, an enduring icon.

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■ Historical and Archival Value of the Certified Item "LEVI’S S506XXE"

This item, certified as the world's most expensive, is a highly archival piece among the WWII models, set against the historical backdrop of material control during the war.

It features a so-called "split-back" specification where the back is sewn from two pieces of fabric. Despite being approximately 80 years old since its manufacture, it remains in near deadstock condition, with the lot number still legible on the leather patch. Furthermore, it is the item featured as "No. 17" in *Levi’s® VINTAGE DENIM JACKETS TYPEⅠ/TYPEⅡ/TYPEⅢ* (supervised by Hiroshi Fujiwara and Naoki Kawamata / published by World Photo Press), known as a specialized archival book in the vintage denim field.

While many garments traded at high prices in Western countries gain added value from "memorabilia" such as the wearer's history, the value of this item lies in its historical and archival significance, and the evaluation of its ultimate preservation state, which has been maintained over time. This is the essence of this certification.

■ Comments from Experts and Stakeholders

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■ Certification Overview

- Record Title: Most expensive second-hand denim jacket (non-memorabilia)

- Japanese Title: 最も高額な古着のデニムジャケット（メモラビリア除く）

- Certification Date: April 7, 2026

- Certification Location: Shibuya City, Tokyo

- Certified Item: LEVI’S S506XXE (WWII Model, Split-Back Specification)

- Acquisition Price: 55,000,000 yen (tax included)

- Record Holder: Five Star Co., Ltd.

■ Company Overview

Five Star Co., Ltd. is a beauty group operating over 50 salons, including beauty salons, eyelash, and nail salons, in Japan and Singapore. We are committed to enhancing the value of the Japanese beauty industry and have honed and disseminated Japan's world-renowned techniques, designs, and hospitality. With the perspective of "Bringing Japanese Beauty to World Culture," we are promoting the broad concept of J-Beauty, centered on aesthetic judgment and the creation of new value.

URL: https://www.fivestar.hair/about/

*"Guinness World Records™" is a registered trademark of Guinness World Records Limited.