P-kachi Launches "P-kachi Delivery" Service in Collaboration with Uber Direct
P-kachi Co., Ltd., a provider of customer management systems for restaurants, has officially launched "P-kachi Delivery," an owned-media delivery service that utilizes Uber Direct's delivery network. The service fully integrates with the existing "P-kachi Takeout" service and CRM platform "P+KACHI System." This enables restaurants to centrally manage takeout and delivery, retain their own customer data, and improve customer lifetime value (LTV). Following a successful pilot implementation at 37 locations of the national restaurant chain "Capricciosa," the service is now ready for widespread deployment.
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- 📰 Published: May 19, 2026 at 19:00
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P-kachi Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Noritoshi Funabashi), a provider of cloud-based customer management and point systems for restaurants, has officially launched "P-kachi Delivery," a new delivery service that integrates with "Uber Direct," which utilizes the Uber Eats delivery network.
The service enables instant delivery through an API integration with Uber Direct. Prior to this official launch, a pilot program was conducted at 37 locations of the casual Italian restaurant chain "Capricciosa" nationwide. Based on the success of this real-world operation, the system is now prepared for wider adoption.
"P-kachi Delivery" is an owned-media delivery system designed specifically for restaurants. By integrating with Uber Direct, it leverages the nationwide delivery network of Uber Eats to provide immediate delivery. Customers can track their order status in real-time after placing an order, ensuring a secure and reliable delivery experience.
A key feature of the service is its ability to operate alongside the existing "P-kachi Takeout" service from a single management screen and website. This allows stores to manage both takeout and delivery simultaneously, while users can choose the most convenient option for their lifestyle.
Furthermore, "P-kachi Delivery" integrates with the company's customer management and sales promotion platform, the "P+KACHI System." It can handle delivery and takeout orders using existing member information. Users can log in with a common account and seamlessly earn and use points across all channels, including in-store visits, takeout, and delivery.
For restaurants, this allows for centralized management of customer data regardless of the channel. It enables analysis and re-marketing based on purchase history and usage trends, facilitating CRM strategies that directly improve repeat rates and customer lifetime value (LTV).
When a restaurant receives an order, a delivery request is automatically sent to an Uber Eats delivery partner. The restaurant staff only needs to prepare the food. The delivery partner then picks up the item and delivers it to the customer. Both the restaurant and the customer can track the delivery status and the partner's location in real-time.
Key features and benefits include:
- Instant delivery integration with Uber Direct
- Integrated design for combined takeout and delivery operations
- Ability to build an owned sales channel with a brand-specific order page
- Enhanced CRM through integration with member management, points, coupons, and surveys
- Accumulation and analysis of customer data for LTV improvement strategies
- Options for member-specific pricing and member-exclusive products
- Optional integrations with member cards, points, e-commerce, and subscription services
Uber Direct is a last-mile delivery solution that delivers products sold on a partner company's own website or app using the Uber Eats network, available in all 47 prefectures of Japan.
The pricing plan includes an initial fee of 0 yen, a monthly fee of 2,000 yen (free for stores using the P+KACHI system), and a service fee of 13% (10% for P+KACHI users, inclusive of card transaction fees).
Moving forward, P-kachi plans to gradually expand the number of participating brands and stores, supporting the "return to owned media" trend in the restaurant industry and aiming to build a system where stores can retain their own customer assets.
The service enables instant delivery through an API integration with Uber Direct. Prior to this official launch, a pilot program was conducted at 37 locations of the casual Italian restaurant chain "Capricciosa" nationwide. Based on the success of this real-world operation, the system is now prepared for wider adoption.
"P-kachi Delivery" is an owned-media delivery system designed specifically for restaurants. By integrating with Uber Direct, it leverages the nationwide delivery network of Uber Eats to provide immediate delivery. Customers can track their order status in real-time after placing an order, ensuring a secure and reliable delivery experience.
A key feature of the service is its ability to operate alongside the existing "P-kachi Takeout" service from a single management screen and website. This allows stores to manage both takeout and delivery simultaneously, while users can choose the most convenient option for their lifestyle.
Furthermore, "P-kachi Delivery" integrates with the company's customer management and sales promotion platform, the "P+KACHI System." It can handle delivery and takeout orders using existing member information. Users can log in with a common account and seamlessly earn and use points across all channels, including in-store visits, takeout, and delivery.
For restaurants, this allows for centralized management of customer data regardless of the channel. It enables analysis and re-marketing based on purchase history and usage trends, facilitating CRM strategies that directly improve repeat rates and customer lifetime value (LTV).
When a restaurant receives an order, a delivery request is automatically sent to an Uber Eats delivery partner. The restaurant staff only needs to prepare the food. The delivery partner then picks up the item and delivers it to the customer. Both the restaurant and the customer can track the delivery status and the partner's location in real-time.
Key features and benefits include:
- Instant delivery integration with Uber Direct
- Integrated design for combined takeout and delivery operations
- Ability to build an owned sales channel with a brand-specific order page
- Enhanced CRM through integration with member management, points, coupons, and surveys
- Accumulation and analysis of customer data for LTV improvement strategies
- Options for member-specific pricing and member-exclusive products
- Optional integrations with member cards, points, e-commerce, and subscription services
Uber Direct is a last-mile delivery solution that delivers products sold on a partner company's own website or app using the Uber Eats network, available in all 47 prefectures of Japan.
The pricing plan includes an initial fee of 0 yen, a monthly fee of 2,000 yen (free for stores using the P+KACHI system), and a service fee of 13% (10% for P+KACHI users, inclusive of card transaction fees).
Moving forward, P-kachi plans to gradually expand the number of participating brands and stores, supporting the "return to owned media" trend in the restaurant industry and aiming to build a system where stores can retain their own customer assets.