[Hottayu x uka] Experience 'Refreshment x Beauty' in a Natural Herb Sauna. GW Limited Event 'Totono-uka Sauna'!
Pixel Inc.'s historic bathhouse 'Hottayu' collaborates with beauty brand 'uka' for a Golden Week event from May 1-6, 2026. Features natural herb saunas, uka amenities, and a free women-only session.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 18:00
- 🔍 Collected: April 24, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 10:00 (28 min after Collected)
Pixel Inc. (Headquarters: Tokyo, CEO: Kazunori Hotta) is pleased to announce a special collaboration event between the long-established public bathhouse "Hottayu" (@hottayu_nishiarai), which it supports, and the total beauty company "uka" (@instauka). The event, titled "Totono-uka with Natural Herb Sauna ~Hottayu 4th Anniversary GW Special~" will be held for a limited time during Golden Week, from Friday, May 1, to Wednesday, May 6, 2026.
Information on Event Overview
Additionally, on the first day, Friday, May 1, a women-only reserved event called "Ladies Time" (application required) will be held. To make it easier for those who haven't experienced a sauna before, the sauna fee will be waived! You can experience this event ahead of the general opening.
Information on Ladies Time Overview
Totono-uka in a Natural Herb Sauna! — Hottayu 4th Anniversary GW Special —
At this event, we will offer a special sauna experience using natural herbs cultivated by uka.
While feeling the blessings of nature and plants from Izu and Ishigaki Island, you can enjoy a new sauna experience that not only refreshes you from the inside out but also enhances your beauty.
■ Event Overview
Period: Friday, May 1 to Wednesday, May 6, 2026
Business Hours: 8:00 - 24:00 (*From 14:00 on Friday, May 1)
Location: Hottayu Nishiarai
■ Event Contents
- uka Natural Herb Sauna Experience (Men's and Women's Sauna Rooms)
Featuring two daily changing scents crafted by uka
- Woody Rose (May 2 - May 4)
A scent blending rose, kuromoji, cypress, and patchouli that lets you feel the nature of Izu.
- Lemongrass & Peppermint (May 5 - May 6)
A refreshing scent layering the coolness of peppermint over lemongrass bathed in the sun of Ishigaki Island.
*On Friday the 1st, you can enjoy both types of löyly!
The scent of herbs blessed by Izu and Ishigaki Island spreads through the sauna room, providing a "totonoi" (refreshing/resetting) experience enjoyable with all five senses.
- uka Product Lineup Also on Sale
To allow you to try uka products for total beauty from head to toe, event-limited amenities and select products will be sold at the uka store Furoyoko branch (bandai/reception).
In the bath area, uka's shampoo, conditioner, and body wash will be lined up. In the dressing room, we have prepared the all-in-one gel "Rice Juice" that can be used for both face and body, the scalp serum "Re Serum", the hair oil "Rainy Walk", and the styling series.
Preserving the environment of forests, seas, and villages with carefully selected ingredients. Towards the flexible recovery of nature alongside your hair and scalp.
During GW, please enjoy a rich herbal sauna at "Hottayu Totono-uka Sauna".
■ Ladies Time (Advance Experience Event)
On Friday, May 1, from 10:00 to 13:00, a women-only reserved event will be held.
■ Ladies Time Event Overview
- Capacity: 50 people (lottery system)
- Sauna Use: Free invitation (*A separate bathing fee of 550 yen is required)
- Participation Conditions:
- Cooperation with SNS posts
- Registration for the official LINE account (for those not yet registered)
- Wearing a swimsuit
- Please check the official Instagram for application details
- Ladies Time Exclusive Aufguss Experience
During the women-only Ladies Time event, a special Aufguss experience will also be conducted.
We will deliver an extraordinary sauna experience where scent and heat waves fuse together.
If you have never used a sauna before, please take this opportunity to try it out.
About uka
"Towards the joyful and the beautiful."
More joy, even just a little.
This is what uka has always cherished.
Scent, color, usability, sense of security in ingredients, and consideration for the Earth.
The accumulation of these transforms into beauty.
So that as many people as possible can shine in their own way.
We will continue to circulate "joy" to people and the Earth. Official Site
About Hottayu
Established in 1942, it is a long-standing public bath that has been running for 83 years in Nishiarai, Adachi Ward. It underwent a massive renewal in 2022 under the concept of "Warming this town." In 2026, it won 1st place nationwide in the sento sauna category at the SPA! Sauna Awards. Equipped with an authentic herbal sauna inspired by a tea room, a 160cm deep water bath, and an open-air bath, it continues to evolve as a new public bath blending tradition and innovation. Official Site
Information on Event Overview
Additionally, on the first day, Friday, May 1, a women-only reserved event called "Ladies Time" (application required) will be held. To make it easier for those who haven't experienced a sauna before, the sauna fee will be waived! You can experience this event ahead of the general opening.
Information on Ladies Time Overview
Totono-uka in a Natural Herb Sauna! — Hottayu 4th Anniversary GW Special —
At this event, we will offer a special sauna experience using natural herbs cultivated by uka.
While feeling the blessings of nature and plants from Izu and Ishigaki Island, you can enjoy a new sauna experience that not only refreshes you from the inside out but also enhances your beauty.
■ Event Overview
Period: Friday, May 1 to Wednesday, May 6, 2026
Business Hours: 8:00 - 24:00 (*From 14:00 on Friday, May 1)
Location: Hottayu Nishiarai
■ Event Contents
- uka Natural Herb Sauna Experience (Men's and Women's Sauna Rooms)
Featuring two daily changing scents crafted by uka
- Woody Rose (May 2 - May 4)
A scent blending rose, kuromoji, cypress, and patchouli that lets you feel the nature of Izu.
- Lemongrass & Peppermint (May 5 - May 6)
A refreshing scent layering the coolness of peppermint over lemongrass bathed in the sun of Ishigaki Island.
*On Friday the 1st, you can enjoy both types of löyly!
The scent of herbs blessed by Izu and Ishigaki Island spreads through the sauna room, providing a "totonoi" (refreshing/resetting) experience enjoyable with all five senses.
- uka Product Lineup Also on Sale
To allow you to try uka products for total beauty from head to toe, event-limited amenities and select products will be sold at the uka store Furoyoko branch (bandai/reception).
In the bath area, uka's shampoo, conditioner, and body wash will be lined up. In the dressing room, we have prepared the all-in-one gel "Rice Juice" that can be used for both face and body, the scalp serum "Re Serum", the hair oil "Rainy Walk", and the styling series.
Preserving the environment of forests, seas, and villages with carefully selected ingredients. Towards the flexible recovery of nature alongside your hair and scalp.
During GW, please enjoy a rich herbal sauna at "Hottayu Totono-uka Sauna".
■ Ladies Time (Advance Experience Event)
On Friday, May 1, from 10:00 to 13:00, a women-only reserved event will be held.
■ Ladies Time Event Overview
- Capacity: 50 people (lottery system)
- Sauna Use: Free invitation (*A separate bathing fee of 550 yen is required)
- Participation Conditions:
- Cooperation with SNS posts
- Registration for the official LINE account (for those not yet registered)
- Wearing a swimsuit
- Please check the official Instagram for application details
- Ladies Time Exclusive Aufguss Experience
During the women-only Ladies Time event, a special Aufguss experience will also be conducted.
We will deliver an extraordinary sauna experience where scent and heat waves fuse together.
If you have never used a sauna before, please take this opportunity to try it out.
About uka
"Towards the joyful and the beautiful."
More joy, even just a little.
This is what uka has always cherished.
Scent, color, usability, sense of security in ingredients, and consideration for the Earth.
The accumulation of these transforms into beauty.
So that as many people as possible can shine in their own way.
We will continue to circulate "joy" to people and the Earth. Official Site
About Hottayu
Established in 1942, it is a long-standing public bath that has been running for 83 years in Nishiarai, Adachi Ward. It underwent a massive renewal in 2022 under the concept of "Warming this town." In 2026, it won 1st place nationwide in the sento sauna category at the SPA! Sauna Awards. Equipped with an authentic herbal sauna inspired by a tea room, a 160cm deep water bath, and an open-air bath, it continues to evolve as a new public bath blending tradition and innovation. Official Site