Piala Ventures Invests in FUNDiT, a Company Developing M&A and Roll-up for Small and Medium-sized IT Businesses, Building a Sustainable Growth Model for Web Businesses through M&A x Marketing DX
Piala Ventures has invested in FUNDiT, a company specializing in M&A and roll-ups for small and medium-sized IT businesses. This partnership aims to combine FUNDiT's business succession model with Piala Group's marketing DX expertise to support the sustainable growth of acquired Web businesses.
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- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
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Piala Ventures Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryuichi Futami; hereinafter "Piala Ventures"), a consolidated subsidiary of Piala Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Takao Asuka) and engaged in venture capital business, announced that it has invested in FUNDiT Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiroshi Hirose; hereinafter "FUNDiT"), a company developing M&A and roll-up businesses for small and medium-sized IT companies, by subscribing to a third-party allotment of shares.
The purpose of this investment is to combine FUNDiT's business succession model through M&A and roll-up of small and medium-sized IT businesses with the marketing DX knowledge possessed by the Piala Group, thereby promoting the regrowth of acquired Web businesses.
■ Background of Investment and Social Significance
Since its establishment in 2021, FUNDiT has been committed to the mission of "contributing to stakeholders and the future of Japan through business investment and optimization of management in the IT domain." It has promoted M&A and roll-ups targeting small and medium-sized IT businesses, executing over 100 business successions to date. Through its unique operational structure and PMI (Post Merger Integration), FUNDiT has achieved value enhancement for acquired businesses.
In recent years, the shortage of successors for small and medium-sized enterprises in Japan has become a social issue. In the IT and Web domains, there are cases where excellent businesses and services stagnate without sufficient growth opportunities.
To address these challenges, FUNDiT has established a unique position by undertaking everything from business succession to regrowth, ensuring both business continuity and value enhancement.
■ Synergy and Future Initiatives
FUNDiT possesses digital marketing functions within its group, including advertising, media, and influencers, providing a growth foundation for acquired businesses. On the other hand, Piala Group has specialized in growth support for building "selling mechanisms" through marketing DX support utilizing data and AI.
This investment is expected to foster collaboration, leveraging FUNDiT's business foundation built through M&A and PMI, and Piala Group's knowledge and assets in the marketing domain.
Moving forward, both companies will explore initiatives in areas such as optimizing advertising operations, designing customer strategies aimed at improving LTV, creative improvements, and utilizing media and influencers.
By combining the strengths of both companies, we will contribute to further value creation after business succession and the regrowth of small and medium-sized IT businesses.
■ Comment from Ryuichi Futami, Representative of Piala Ventures Inc.
"FUNDiT, led by Representative Hirose and his management team, has achieved an astonishing number of M&A and value-up initiatives in a short period since its establishment. We strongly empathize with their business model, which solves the issues of successor shortages and resource limitations in Japan's IT business. Going forward, in addition to financial support, we will provide the maximum extent of Piala Group's digital marketing assets to strongly support FUNDiT's non-continuous growth."
【FUNDiT Inc. Company Profile】
Trade Name: FUNDiT Inc.
Representative: Hiroshi Hirose, Representative Director
Location: Tennozu Bay Tower 22F (Reception 23F), 2-3-12 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: November 2021
Business Activities: M&A and roll-up of small and medium-sized IT businesses
Capital: 3,728.93 million JPY (including capital surplus) as of April 30, 2026
URL: https://fundit.jp/
【Piala Ventures Inc. Company Profile】
Trade Name: Piala Ventures Inc.
Representative: Ryuichi Futami, Representative Director
Location: Ebisu Garden Place Tower 13F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: November 2020
Business Activities: Venture Capital Business
Capital: 15 million JPY
URL: https://piala.vc/
【Piala Inc. Company Profile】
Trade Name: Piala Inc.
Representative: Takao Asuka, Representative Director and President
Location: Ebisu Garden Place Tower 13F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: March 2004
Business Activities: 1. Marketing DX Business 2. Essential Worker DX Business 3. Business Creation Business
Capital: 50 million JPY (as of end of December 2025)
Securities Code: (Not provided)
The purpose of this investment is to combine FUNDiT's business succession model through M&A and roll-up of small and medium-sized IT businesses with the marketing DX knowledge possessed by the Piala Group, thereby promoting the regrowth of acquired Web businesses.
■ Background of Investment and Social Significance
Since its establishment in 2021, FUNDiT has been committed to the mission of "contributing to stakeholders and the future of Japan through business investment and optimization of management in the IT domain." It has promoted M&A and roll-ups targeting small and medium-sized IT businesses, executing over 100 business successions to date. Through its unique operational structure and PMI (Post Merger Integration), FUNDiT has achieved value enhancement for acquired businesses.
In recent years, the shortage of successors for small and medium-sized enterprises in Japan has become a social issue. In the IT and Web domains, there are cases where excellent businesses and services stagnate without sufficient growth opportunities.
To address these challenges, FUNDiT has established a unique position by undertaking everything from business succession to regrowth, ensuring both business continuity and value enhancement.
■ Synergy and Future Initiatives
FUNDiT possesses digital marketing functions within its group, including advertising, media, and influencers, providing a growth foundation for acquired businesses. On the other hand, Piala Group has specialized in growth support for building "selling mechanisms" through marketing DX support utilizing data and AI.
This investment is expected to foster collaboration, leveraging FUNDiT's business foundation built through M&A and PMI, and Piala Group's knowledge and assets in the marketing domain.
Moving forward, both companies will explore initiatives in areas such as optimizing advertising operations, designing customer strategies aimed at improving LTV, creative improvements, and utilizing media and influencers.
By combining the strengths of both companies, we will contribute to further value creation after business succession and the regrowth of small and medium-sized IT businesses.
■ Comment from Ryuichi Futami, Representative of Piala Ventures Inc.
"FUNDiT, led by Representative Hirose and his management team, has achieved an astonishing number of M&A and value-up initiatives in a short period since its establishment. We strongly empathize with their business model, which solves the issues of successor shortages and resource limitations in Japan's IT business. Going forward, in addition to financial support, we will provide the maximum extent of Piala Group's digital marketing assets to strongly support FUNDiT's non-continuous growth."
【FUNDiT Inc. Company Profile】
Trade Name: FUNDiT Inc.
Representative: Hiroshi Hirose, Representative Director
Location: Tennozu Bay Tower 22F (Reception 23F), 2-3-12 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: November 2021
Business Activities: M&A and roll-up of small and medium-sized IT businesses
Capital: 3,728.93 million JPY (including capital surplus) as of April 30, 2026
URL: https://fundit.jp/
【Piala Ventures Inc. Company Profile】
Trade Name: Piala Ventures Inc.
Representative: Ryuichi Futami, Representative Director
Location: Ebisu Garden Place Tower 13F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: November 2020
Business Activities: Venture Capital Business
Capital: 15 million JPY
URL: https://piala.vc/
【Piala Inc. Company Profile】
Trade Name: Piala Inc.
Representative: Takao Asuka, Representative Director and President
Location: Ebisu Garden Place Tower 13F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: March 2004
Business Activities: 1. Marketing DX Business 2. Essential Worker DX Business 3. Business Creation Business
Capital: 50 million JPY (as of end of December 2025)
Securities Code: (Not provided)