Pialara to Establish New Subsidiary 'A Better Case' to Create a New Movement in Brand Communication with Three Co-Representatives
Pialara Group decided to establish 'A Better Case,' a new creative company focused on brand communication. Led by experts in editing, design, and business strategy, it aims to integrate branding with performance-based marketing.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 02:00
- 🔍 Collected: April 28, 2026 at 17:31
- 🤖 AI Analyzed: April 28, 2026 at 17:38 (6 min after Collected)
Pialara Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takao Asuka; hereinafter "the Company") has resolved to establish a new company, "A Better Case Inc." (hereinafter "A Better Case"), as a new core for the brand communication domain within the Pialara Group. A Better Case is a new company where Mr. Taiyo Nagashima, Mr. Yuta Oda, and Mr. Shingo Hara will serve as Co-Representatives. Moving forward, with these three as the core, the company aims to expand connections with diverse talents, including young creators, and promote the formation of a creator network to create a new brand communication movement from the Pialara Group.
Our group has traditionally supported client business growth with strengths in direct marketing and performance-based advertising support. On the other hand, as the environment surrounding companies and brands changes significantly, brand communication power—not just "how to deliver" but "how to be seen" and "how to be empathized with"—has become more important than ever for future growth. A Better Case exists to advance the Pialara Group's branding domain as a new team that considers brands and results as inseparable in such an era.
■ Three Co-Representatives
The core of A Better Case consists of three co-representatives who have accumulated achievements in different fields: editing/language, design, and business design. By bringing together their respective expertise, they will proceed with building a new team that thinks about brands and results without separating them.
Taiyo Nagashima
Editor / Writer / Copywriter. After joining Dentsu in 2011, worked as an editor for the web magazine "HOUYHNHNM" and as a copywriter for Mercari, then became a freelancer in 2018. Established TAIYO Inc. in 2023. Strong in creating brand outlines through the power of words and planning across editing, writing, and copywriting, he will play a core role in the team's ideology and communication at A Better Case.
Yuta Oda
Creative Director / Designer. Leading COMPOUND inc., he specializes in multi-dimensional design from product development to brand strategy, starting from graphic design. He also has a track record of visualizing and nurturing brand worldviews, including the founding lead design and formation/management of the creative team for "NewsPicks," and design work for COMME des GARÇONS. At A Better Case, he will be responsible for visual and brand experience design.
Shingo Hara
Business Director. After working in R&D at Canon, business development at Recruit, investment selection at Hakuhodo, and as COO of the Confidence Group, he currently works as a business director. With experience spanning from business startup to growth, he will be responsible for business design and overall project promotion at A Better Case, playing the role of connecting brands and results.
■ What A Better Case Aims For
The concept upheld by A Better Case is "Towards better." In an era where there is no single correct answer or "best," what is needed is the will to go toward the better, the technology to shape it, and the team to implement them. A Better Case will implement the brand communication needed for the coming era while thinking about brands and results as one.
Furthermore, A Better Case aims to create a place where diverse talents, including young creators, meet, connect, and new challenges are born, starting from the respective expertise of the three co-representatives. A place where people and ideas mingle lightly and the next movements are born. We will nurture such a place from within the Pialara Group.
■ Future Outlook
Moving forward, by combining the data, infrastructure, and marketing support functions held by the Pialara Group with the brand communication design and creative team formation functions handled by A Better Case, we will strengthen our system to provide end-to-end support from planning/production, awareness formation, acquisition, to LTV improvement. Creating brands and creating results. While seriously facing both, the Pialara Group will continue to move "Towards better."
【A Better Case Inc. Company Profile】
Name: A Better Case Inc.
Representatives: Co-Representatives Taiyo Nagashima, Yuta Oda, Shingo Hara
Location: 13F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Establishment: May 2026 (Scheduled)
Our group has traditionally supported client business growth with strengths in direct marketing and performance-based advertising support. On the other hand, as the environment surrounding companies and brands changes significantly, brand communication power—not just "how to deliver" but "how to be seen" and "how to be empathized with"—has become more important than ever for future growth. A Better Case exists to advance the Pialara Group's branding domain as a new team that considers brands and results as inseparable in such an era.
■ Three Co-Representatives
The core of A Better Case consists of three co-representatives who have accumulated achievements in different fields: editing/language, design, and business design. By bringing together their respective expertise, they will proceed with building a new team that thinks about brands and results without separating them.
Taiyo Nagashima
Editor / Writer / Copywriter. After joining Dentsu in 2011, worked as an editor for the web magazine "HOUYHNHNM" and as a copywriter for Mercari, then became a freelancer in 2018. Established TAIYO Inc. in 2023. Strong in creating brand outlines through the power of words and planning across editing, writing, and copywriting, he will play a core role in the team's ideology and communication at A Better Case.
Yuta Oda
Creative Director / Designer. Leading COMPOUND inc., he specializes in multi-dimensional design from product development to brand strategy, starting from graphic design. He also has a track record of visualizing and nurturing brand worldviews, including the founding lead design and formation/management of the creative team for "NewsPicks," and design work for COMME des GARÇONS. At A Better Case, he will be responsible for visual and brand experience design.
Shingo Hara
Business Director. After working in R&D at Canon, business development at Recruit, investment selection at Hakuhodo, and as COO of the Confidence Group, he currently works as a business director. With experience spanning from business startup to growth, he will be responsible for business design and overall project promotion at A Better Case, playing the role of connecting brands and results.
■ What A Better Case Aims For
The concept upheld by A Better Case is "Towards better." In an era where there is no single correct answer or "best," what is needed is the will to go toward the better, the technology to shape it, and the team to implement them. A Better Case will implement the brand communication needed for the coming era while thinking about brands and results as one.
Furthermore, A Better Case aims to create a place where diverse talents, including young creators, meet, connect, and new challenges are born, starting from the respective expertise of the three co-representatives. A place where people and ideas mingle lightly and the next movements are born. We will nurture such a place from within the Pialara Group.
■ Future Outlook
Moving forward, by combining the data, infrastructure, and marketing support functions held by the Pialara Group with the brand communication design and creative team formation functions handled by A Better Case, we will strengthen our system to provide end-to-end support from planning/production, awareness formation, acquisition, to LTV improvement. Creating brands and creating results. While seriously facing both, the Pialara Group will continue to move "Towards better."
【A Better Case Inc. Company Profile】
Name: A Better Case Inc.
Representatives: Co-Representatives Taiyo Nagashima, Yuta Oda, Shingo Hara
Location: 13F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Establishment: May 2026 (Scheduled)