Akie Shimada Appointed as Outside Director of Piala Inc.; Strengthening Management Foundation with Branding and Marketing Expertise
Piala Inc. announces the appointment of Akie Shimada as its new outside director, marking the company's first female outside director. Leveraging her extensive expertise in branding and marketing, Shimada aims to advance Piala's brand strategy and strengthen its management structure for sustainable corporate growth.
📋 Article Processing Timeline
- 📰 Published: March 27, 2026 at 00:12
- 🔍 Collected: March 28, 2026 at 21:59 (45h 47m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:06 (411h 6m after Collected)
Piala Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takao Asuka; hereinafter "the Company"), a marketing partner that seamlessly designs brand and direct marketing and commits to maximizing results through AI and passion, announces that the proposal to elect five directors was approved at the 22nd Annual General Meeting of Shareholders held on March 26, 2026, and Akie Shimada has been newly elected as an outside director.
■ Background of the Appointment of the Outside Director
The Company is advancing its business expansion through marketing DX, which integrates the design of brand and direct marketing, evolving from "sales techniques" to "growth infrastructure."
Under these circumstances, the Company considers the advancement of brand strategy, the strengthening of decision-making based on customer understanding, and the further enrichment of its management structure as important themes. By welcoming Ms. Shimada, who has extensive practical experience in the branding and marketing domains and possesses high-level insights from an independent standpoint, we will incorporate diverse perspectives into the Board of Directors and build a stronger management foundation.
Furthermore, the appointment of Ms. Shimada marks the election of the Company's first female outside director, and we expect this to add even more diverse perspectives to the Board of Directors than before.
Going forward, by leveraging Ms. Shimada's expertise, we aim to advance brand strategies and create value in each business, while simultaneously striving for sustainable corporate value enhancement through the strengthening of cross-company growth foundations.
■ Comment from the Newly Appointed Outside Director
I am Akie Shimada, and I have recently been appointed as an outside director of Piala Inc.
I feel that the Company has now entered a phase of significant transformation and challenge towards PIALA2035 under a new Vision and Mission. As the speed of change accelerates even further, I believe that while flexibly changing what needs to be changed, the essence of facing customers and society, and the core principles that a company must protect, will become even more important.
Based on the extensive practical experience I have cultivated in both quality and quantity, I would like to contribute to the sustainable growth of the Company with an objective perspective as a third party. As an outside director, I will contribute to the advancement of brand strategy and the strengthening of the management structure.
■ Profile of the Newly Appointed Outside Director
Name: Akie Shimada
Possesses an extensive track record in the branding and marketing domains, with strengths in strategic design based on a consumer perspective and business growth support.
■ Future Outlook
The Company will continue to promote marketing DX that combines AI and human sensibility, and commit to corporate growth through the dual wheels of brand and direct marketing. Through the participation of Ms. Shimada, we aim to further strengthen our management structure and strive for sustainable growth and the enhancement of corporate value.
【Piala Inc. Company Overview】
Company Name: Piala Inc.
Representative: Takao Asuka, President and Representative Director
Location: 13F Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: March 2004
Business Description: 1. EC Marketing Tech Business 2. Advertising Marketing Business
Capital: 50 million yen (as of the end of December 2025)
Securities Code: Tokyo Stock Exchange Standard Market (Securities Code: 7044)
Affiliated Companies: Pizhi (Hangzhou) Commercial Co., Ltd., PIATEC (Thailand) Co., Ltd., CHANNEL J (THAILAND) Co., Ltd., PG-Trading (Vietnam) Co., Ltd., Piala Ventures Inc., P2C Inc., one move Inc., Joshua Tree Inc., Cyber Star Inc., Onion Inc.
URL: https://www.piala.co.jp/
■ Background of the Appointment of the Outside Director
The Company is advancing its business expansion through marketing DX, which integrates the design of brand and direct marketing, evolving from "sales techniques" to "growth infrastructure."
Under these circumstances, the Company considers the advancement of brand strategy, the strengthening of decision-making based on customer understanding, and the further enrichment of its management structure as important themes. By welcoming Ms. Shimada, who has extensive practical experience in the branding and marketing domains and possesses high-level insights from an independent standpoint, we will incorporate diverse perspectives into the Board of Directors and build a stronger management foundation.
Furthermore, the appointment of Ms. Shimada marks the election of the Company's first female outside director, and we expect this to add even more diverse perspectives to the Board of Directors than before.
Going forward, by leveraging Ms. Shimada's expertise, we aim to advance brand strategies and create value in each business, while simultaneously striving for sustainable corporate value enhancement through the strengthening of cross-company growth foundations.
■ Comment from the Newly Appointed Outside Director
I am Akie Shimada, and I have recently been appointed as an outside director of Piala Inc.
I feel that the Company has now entered a phase of significant transformation and challenge towards PIALA2035 under a new Vision and Mission. As the speed of change accelerates even further, I believe that while flexibly changing what needs to be changed, the essence of facing customers and society, and the core principles that a company must protect, will become even more important.
Based on the extensive practical experience I have cultivated in both quality and quantity, I would like to contribute to the sustainable growth of the Company with an objective perspective as a third party. As an outside director, I will contribute to the advancement of brand strategy and the strengthening of the management structure.
■ Profile of the Newly Appointed Outside Director
Name: Akie Shimada
Possesses an extensive track record in the branding and marketing domains, with strengths in strategic design based on a consumer perspective and business growth support.
■ Future Outlook
The Company will continue to promote marketing DX that combines AI and human sensibility, and commit to corporate growth through the dual wheels of brand and direct marketing. Through the participation of Ms. Shimada, we aim to further strengthen our management structure and strive for sustainable growth and the enhancement of corporate value.
【Piala Inc. Company Overview】
Company Name: Piala Inc.
Representative: Takao Asuka, President and Representative Director
Location: 13F Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6013
Established: March 2004
Business Description: 1. EC Marketing Tech Business 2. Advertising Marketing Business
Capital: 50 million yen (as of the end of December 2025)
Securities Code: Tokyo Stock Exchange Standard Market (Securities Code: 7044)
Affiliated Companies: Pizhi (Hangzhou) Commercial Co., Ltd., PIATEC (Thailand) Co., Ltd., CHANNEL J (THAILAND) Co., Ltd., PG-Trading (Vietnam) Co., Ltd., Piala Ventures Inc., P2C Inc., one move Inc., Joshua Tree Inc., Cyber Star Inc., Onion Inc.
URL: https://www.piala.co.jp/