Piarra Co., Ltd. Appoints Ms. Akie Shimada as Outside Director to Strengthen Management Foundation with Expertise in Branding x Marketing

Piarra Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takao Asuka), a marketing partner committed to maximizing results through AI and sentiment by designing brands and direct marketing in an integrated manner, announces that Ms. Akie Shimada has been appointed as an outside director, a proposal approved at the 22nd Ordinary General Meeting of Shareholders held on March 26, 2026.

■Background for Appointing an Outside Director

Our company is promoting business expansion through Marketing DX, which designs brands and direct marketing as one, evolving from "technology for sales" to "growth infrastructure."

In light of this, we consider the sophistication of brand strategy, strengthening decision-making based on customer understanding, and further enhancement of our management system to be important themes. By welcoming Ms. Shimada, who possesses extensive practical experience in branding and marketing and a high level of insight from an independent standpoint, we aim to incorporate diverse perspectives into the Board of Directors and build a stronger management foundation.

Furthermore, Ms. Shimada's appointment marks the selection of our first female outside director, and we expect that the Board of Directors will gain an even broader range of perspectives.

Moving forward, we will aim to improve sustainable corporate value by advancing brand strategies and creating value in each business area while leveraging Ms. Shimada's expertise, and by strengthening our company-wide growth foundation.

■Comment from New Outside Director

I am Akie Shimada, and I have been appointed as an outside director of Piarra Co., Ltd.

I feel that our company is currently in a phase of significant transformation and challenge towards PIALA2035 under a new Vision and Mission. As the speed of change accelerates further, I believe that while flexibly changing what needs to be changed, the essence of facing customers and society, and the principles that a company should uphold, will become even more important.

Based on my extensive practical experience in both quality and quantity, I would like to contribute to the sustainable growth of our company with an objective perspective as a third party. As an outside director, I will contribute to the advancement of brand strategy and the strengthening of our management system.

■Profile of New Outside Director

Name: Akie Shimada

Possesses extensive achievements in branding and marketing, with strengths in strategy design based on consumer perspective and business growth support.

■Regarding the Future

Our company will continue to promote marketing DX that combines AI and human sensibility, and commit to corporate growth through both brand and direct marketing. Through Ms. Shimada's participation...