Piaral Co., Ltd. Appoints Akie Shimada as Outside Director, Strengthening Management Foundation with Expertise in Branding x Marketing

Marketing partner Piaral Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takao Asuka; hereinafter referred to as "Our Company"), which designs brand and direct marketing in an integrated manner and commits to maximizing results with AI and passion, announces that at the 22nd Ordinary General Meeting of Shareholders held on March 26, 2026, the proposal for the appointment of five directors was approved, and Ms. Akie Shimada was newly appointed as an outside director.

■ Background of Outside Director Appointment

Our Company is evolving from "technology for selling" to "growth infrastructure" and is expanding its business through marketing DX that designs brand and direct marketing in an integrated manner.

Amidst this, Our Company regards the advancement of brand strategy, the strengthening of decision-making based on customer understanding, and further enhancement of the management system as important themes. By welcoming Ms. Shimada, who has extensive practical experience in the branding and marketing fields and possesses high insight from an independent standpoint, we aim to incorporate diverse perspectives into the Board of Directors and build a stronger management foundation.

Furthermore, Ms. Shimada's appointment marks the selection of our company's first female outside director, and we expect that the Board of Directors will gain even more diverse perspectives than before.

Going forward, while leveraging Ms. Shimada's expertise, we will promote the advancement of brand strategy and value creation in each business, and aim to improve sustainable corporate value through strengthening the company-wide growth foundation.

■ New Outside Director's Comment

I am Akie Shimada, and I have been appointed as an Outside Director of Piaral Co., Ltd.

I feel that Our Company is now entering a phase of significant transformation and challenge towards PIALA2035 under a new Vision and Mission. In an era where the pace of change is accelerating even further, I believe that while flexibly changing what needs to be changed, the essence of facing customers and society, and the core principles that a company must uphold, will become even more important.

Based on my extensive practical experience in both quality and quantity accumulated to date, I intend to contribute to the sustainable growth of Our Company with an objective perspective as a third party. As an outside director, I will contribute to the advancement of brand strategy and the strengthening of the management system.

■ Profile of New Outside Director

Name: Akie Shimada

Possesses extensive achievements in branding and marketing, with strengths in strategic design based on consumer perspectives and support for business growth.

■ About the Future

Our Company will continue to promote marketing DX that combines AI and human sensibility, committing to corporate growth through both brand and direct marketing. Through Ms. Shimada's participation...