Akie Shimada Appointed as Outside Director of Piala Inc., Strengthening Management Foundation with Branding and Marketing Expertise
Piala Inc. announced the appointment of Akie Shimada as a new Outside Director following a resolution at its 22nd Annual General Meeting of Shareholders on March 26, 2026. Leveraging Ms. Shimada's extensive experience in branding and marketing, the company aims to enhance its management structure, advance its brand strategy, and drive sustainable corporate growth. This marks the appointment of the company's first female outside director.
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- 📰 Published: March 30, 2026 at 10:16
Piala Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takao Asuka), a marketing partner committed to maximizing results by designing brand and direct strategies in an integrated manner with AI and passion, announced that at its 22nd Annual General Meeting of Shareholders held on March 26, 2026, the proposal to elect five directors was approved, and Ms. Akie Shimada was newly appointed as an Outside Director.
### Background of the Appointment
Our company is expanding its business through marketing DX that integrates brand and direct response, evolving from a 'technology for selling' to a 'growth infrastructure.'
Within this context, our company considers the sophistication of our brand strategy, the strengthening of decision-making based on customer understanding, and the further enhancement of our management structure as important themes. By welcoming Ms. Shimada, who has extensive practical experience in the branding and marketing fields and a high level of insight from an independent standpoint, we will introduce diverse perspectives to the Board of Directors and connect this to building a stronger management foundation.
The appointment of Ms. Shimada marks the selection of our company's first female outside director, and we expect it to add even more diverse perspectives to our Board of Directors.
Moving forward, while leveraging Ms. Shimada's expertise, we will advance the sophistication of our brand strategy and value creation in each business, and aim for sustainable corporate value improvement by strengthening the growth foundation across the entire company.
### Comment from the New Outside Director
I am Akie Shimada, and I have been appointed as an Outside Director of Piala Inc.
I feel that the company is now entering a major phase of transformation and challenge towards PIALA2035, under a new Vision and Mission. As the pace of change continues to accelerate, I believe that while flexibly changing what needs to be changed, the essence of engaging with customers and society, and the core principles that the company must uphold, will become even more important.
Based on the rich practical experience, both in quality and quantity, that I have cultivated, I intend to contribute to the sustainable growth of our company with an objective, third-party perspective. As an Outside Director, I will contribute to the sophistication of the brand strategy and the strengthening of the management structure.
### Profile of the New Outside Director
Name: Akie Shimada
She has a wealth of experience in the branding and marketing domains and specializes in strategic design based on a consumer perspective and support for business growth.
### Future Plans
Our company will continue to promote marketing DX that combines AI and human sensibility, committing to corporate growth on both the brand and direct fronts. Through Ms. Shimada's participation...
### Background of the Appointment
Our company is expanding its business through marketing DX that integrates brand and direct response, evolving from a 'technology for selling' to a 'growth infrastructure.'
Within this context, our company considers the sophistication of our brand strategy, the strengthening of decision-making based on customer understanding, and the further enhancement of our management structure as important themes. By welcoming Ms. Shimada, who has extensive practical experience in the branding and marketing fields and a high level of insight from an independent standpoint, we will introduce diverse perspectives to the Board of Directors and connect this to building a stronger management foundation.
The appointment of Ms. Shimada marks the selection of our company's first female outside director, and we expect it to add even more diverse perspectives to our Board of Directors.
Moving forward, while leveraging Ms. Shimada's expertise, we will advance the sophistication of our brand strategy and value creation in each business, and aim for sustainable corporate value improvement by strengthening the growth foundation across the entire company.
### Comment from the New Outside Director
I am Akie Shimada, and I have been appointed as an Outside Director of Piala Inc.
I feel that the company is now entering a major phase of transformation and challenge towards PIALA2035, under a new Vision and Mission. As the pace of change continues to accelerate, I believe that while flexibly changing what needs to be changed, the essence of engaging with customers and society, and the core principles that the company must uphold, will become even more important.
Based on the rich practical experience, both in quality and quantity, that I have cultivated, I intend to contribute to the sustainable growth of our company with an objective, third-party perspective. As an Outside Director, I will contribute to the sophistication of the brand strategy and the strengthening of the management structure.
### Profile of the New Outside Director
Name: Akie Shimada
She has a wealth of experience in the branding and marketing domains and specializes in strategic design based on a consumer perspective and support for business growth.
### Future Plans
Our company will continue to promote marketing DX that combines AI and human sensibility, committing to corporate growth on both the brand and direct fronts. Through Ms. Shimada's participation...